Leadership Breakfast

Event Information


Member Price $149 | Nonmember Price $249
IAAPA Theater sponsored by Simtec Systems, S320
Session type
Learning Breakfast

The Leadership Breakfast is one of the premier networking events for senior attractions industry professionals from around the world. This exclusive leadership event gives attendees insider access to leaders from all areas of the industry and includes a keynote address from Merlin Entertainments CEO, Scott O'Neil.

Transformational Change at Home, Work, and Play

Scott O’Neil, CEO of Merlin Entertainments, an award-winning sports and entertainment industry leader and change agent, will distill the most impactful learnings from his first year heading the world’s preeminent purveyor of branded entertainment destinations, and its 147 Attractions & Resort Theme Parks across 24 countries and 4 continents. In this session, O’Neil will offer his perspective on fearless innovation and the acceptance of failure, stewarding some of the world’s most eminent brands, and nurturing Merlin’s diverse talent pool to shape the next generation of industry leaders.

As O’Neil compares what the entertainment industry can learn from sports franchises, and vice versa, attendees will gain access to O’Neil’s blueprint for driving transformational change in all business units – from technology and innovation to guest services and employee culture. Walk away from this session inspired to put O’Neil’s actionable strategies into practice for both personal and professional growth while discovering his core belief in the transformative power of the entertainment and tourism industry to change the world.

Food & Beverage
Plated breakfast and beverages
Must be 18 years or older to attend. Separate ticket and Expo badge required for entry.

Scott O'Neil

Merlin Entertainments