How Your Digital Experience Impacts Your Onsite Experience
Companies like Netflix, Uber, DoorDash, and Amazon have completely reframed their customers’ expectations by challenging the ease of doing business with them. Because we have all become accustomed to these new ways of being a customer, these new expectations transcend industries, and your guests now expect the experience to be as seamless as ordering food for delivery or binge watching their favorite shows. This presents a challenge when it comes to selling tickets, promoting add-ons, and then transitioning from the purchase process to the arrival experience. Is there a clear path to purchase when guests visit your website? Is it easy, seamless, and intuitive? How can you give your guests the best experience online that leads to higher bookings, fewer abandoned carts, and the most up-to-date experience from a digital standpoint? By attending this session, attendees will walk away with a full understanding of the digital areas of their business that urgently need review, and updates that need to be made to ensure that their business remains relevant in these ever-changing times.
This session is also available On-Demand within the IAAPA Connect+ app, approximately 24hrs after the conclusion of the session.