Festivals and Special Events: Driving Revenue and Attracting New Guests

Event Information
Date
-
Location
S330GH
Session type
EDUSession
On-Demand
Recording will not be available
Tracks
Food & Beverage
Zoos & Aquariums
Water Parks

Description

Join this session to better understand the positive impact festivals or special events can have on the guest experience and a locations revenue. Get a high level overview of the development of these events and how the culinary offerings can drive repeat visits, draw new customers, and elevate guest experience.

This session is also available On-Demand within the IAAPA Connect+ app, approximately 24hrs after the conclusion of the session.

Speakers
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Eugene Naughton

Dollywood/The Dollywood Co.
President, Dollywood Parks and Resorts
nancy-hamlin-u3blywtlcihfdmvudf85mjgxodcsrxzlbnrqzw9wbgvfmtu3mdgwndcsvxnlcl84nju4ode2kq

Nancy Hamlin

Cedar Fair L.P.
Corp. SVP In Park ReSale