Webinar: Transform the Guest Experience at Your Park or Attraction with Generative AI

October 10, 2023

Event Type: Education
Event Time: -
Venue: Online
Member Price: $0 | Nonmember Price: $49
Credit Hour(s): 1

Description How can generative AI reimagine my business? That’s the excitement we’ve been hearing over the past few months since Microsoft broadly announced developments in AI designed to help our customers improve productivity and enhance the consumer/guest/shopper experience. Join us as we explore the opportunities available to accelerate your business with Generative AI, including:

  • An overview of tools, resources and solutions available to Microsoft customers, including live demos
  • Thought starters on potential use cases for your Food and Beverage Locations
  • Key things your business and IT teams should think about before you get started with Generative AI
  • Resources available to learn more

A question and answer session will follow the webinar.
Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio 


Andre Magni

Andre Magni

Data & AI Director, Microsoft

Andre Magni is a well-experienced leader in the field of cloud computing with an extensive background in AI and Analytics. He has worked for renowned companies such as Google and Microsoft, where he held various leadership positions in. Currently, as a Microsoft Data & AI Director, Andre leads a team of architects for US Retail & CPG.
With a career spanning over 25 years in AI/ML, Andre started his journey with speech recognition solutions for call centers. Over the years, he has deployed many more solutions, making significant strides in the AI & ML space while maintaining his passion for making the world a better place using AI.

Ira Gleser

Ira Gleser

Director , Account Technology Strategist, Microsoft

Ira Gleser, Director, Account Technology Strategist, Microsoft

Ira is an accomplished B2B business development and marketing professional with a proven track record of understanding customer’s business objectives, delivering meaningful industry insights, and leading the creation of business building strategies and innovative, successful solutions and programs that engage consumers in-store and online, drive business growth, build brand loyalty, and enable improved operational efficiencies.

He has a broad perspective gained from working in a variety of customer-facing management and leadership roles in the technology (Microsoft), CPG (16 years at Coca-Cola), consumer durables (Newell Brands), and events industries (GES) as well as creating my own successful B2B marcom and strategy consultancy in 2013 (Amplify).  

With twenty-plus years of restaurant and retail industry experience as a supplier partner and consultant, Ira has successfully collaborated with – and delivered value as a trusted business partner to – senior executives at more than twenty of the leading brands in these industries.

In his current role at Microsoft, Ira applies his industry expertise along with a clear understanding of customers’ business objectives and digital strategies to orchestrate the appropriate Microsoft technology specialists and partner resources to accelerate innovation for customers through technology enablement.

A long-time resident of Atlanta, Ira received his BBA in Economics at the University of Georgia and his MBA in Marketing at George Washington University.

Jen Lotzer

Jen Lotzer

Industry Executive, Retail and Consumer Goods, Microsoft

Jen is a seasoned retail professional with more than 18 years of experience in various aspects of the industry, such as technology, strategy, business development, innovation, customer experience, operations, and communications. She is a versatile leader who can bridge the gap between vision and execution. She has a proven track record of creating and delivering impactful strategic partnerships, initiatives, and acquisitions that drive business growth and customer loyalty.  

Jen started her career at Best Buy, where she spent over 15 years in a variety of roles and functions. She was instrumental in designing and launching new strategic initiatives and acquisitions, as well as leading the customer experience design for key programs. She has since joined Microsoft as the Industry Executive for Retail and CPG, where she leverages her industry expertise to help customers achieve digital transformation. Jen's success stems from her relentless focus on customer experience and her ability to adapt to changing market trends. She applies an agile approach to develop and implement customer-centric strategies that enhance customer satisfaction and generate positive financial outcomes.

Bernie Campbell

Bernie Campbell

MA Regional VP Sales, Whirley Drinkworks!


Bernie has been with Whirley Drinkworks for over 30 years. He has provided valuable guidance to numerous Theme parks and attractions making Souvenir vessels a key component of any park's revenue stream. Whirley Drinkworks specializes in the manufacturer of refill/souvenir vessels throughout the world. Along with Bernie, Whirley has worked to pioneer the refill/souvenir container offerings for the Amusement Park and Attractions Industry.