Webinar: Learnings from Paramount’s "Shades of Us", A Study on Race, Identity and The American Family

Anthony is the co-founder of Connect&GO, a global leader of attractions management software and guest experience wearable technology solutions for the leisure industry. An EY Entrepreneur of the Year Finalist, Anthony has led software and engineering teams to deploy some of the largest RFID experiential activations in the world for brands like VISA, Pepsi, HBO, Amazon and Warner Bros at some of the biggest events including the Super Bowl, Formula 1, the Olympics and SXSW. The Montreal-based company’s focus on amusement and water parks, zoos and attractions has led them to be listed as the 9th Fastest Growing Technology Company in Canada on the 2018 & 2019 Growth 500 and a winner of numerous technology innovation awards.

Anthony was recognized as one of BizBash’s Most Innovative People in the events industry, is a regular conference speaker and is the Chair for the International Association of Amusement Parks and Attractions’ IDEA (Inclusivity, Diversity, Equity and Accessibility) Task Force. As well as being an ambassador for the John Abbott College Alumni Foundation, Anthony is an International Advisory Council Member for McGill’s Dobson Centre for Entrepreneurship, an advisor to several start-ups, a firefighter and first responder in the town of Hudson, Qc.

Makeda evaluates the most effective ways to reach diverse target audiences through innovative research methodologies across Nickelodeon’s platforms. 

Previously, she served as the Director of Education & Research, Digital Media at Sesame Workshop (the creators of Sesame Street), where she examined the potential of current and emerging digital media platforms to provide quality educational material to children and families.

She has delivered several keynote addresses and guest lectured at Harvard University, New York University and Temple University. She is the author of Makeda: Moving Up in Media and has appeared on The Learning Channel, CNN.com, MSNBC.com and Good Morning America Now. 

Green is also a proud advisory board member of Raising Good Gamers, an initiative developed to create positive change in the culture and climate of online video gaming for youth; and Determined to Educate, a non-profit designed to support underserved youth through mentoring programs. She holds a B.A. from Wesleyan University and a M.A. and Ed.M in Psychology from Teachers College, Columbia University, and resides in Stamford, CT., with her husband and three children.

Daniel has spent 17 years in research developing a deep understanding of consumers from every angle. He started out administering surveys on clipboards and cold calls which quickly ignited his interest in finding out everything there is to know about people. He honed quant, qual, passive tracking, ad optimization, and audience profiling skills at Market Insight, The ARF, Publicis, GfK and Time Out.

Now at Nickelodeon he tracks digital trends among families, provides UI and U/X research support, and conducts landscape studies on education, gaming, apps, podcasts, smart speakers, culture and more. His most important and impactful work to date, as part of an amazing team, is a years-long study around kids and race/ethnicity titled Shades of Us.
Daniel is also a father to 2 toddlers. They’re cool.

Andrea serves as an in-house expert on the lifestyles, attitudes and behaviors of kids, teens, young adults, and parents.  She is responsible for the development of domestic and international consumer insights research focusing on content targeting preschoolers, kids, and teens/young adults, consumer products, live experiences, and brand/show tracking, as well as youth trends/issues, and is a chief architect of thought leadership studies such as Shades of Us, a study of race, identify and the American family.

Ms. Strauss joined Nickelodeon in the fall of 1994 after stints at both Grey Advertising and D’Arcy Masius Benton & Bowles, Inc. in strategic services and media planning, respectively. She is a graduate of the University of Pennsylvania where she earned both a Bachelor of Arts Degree in Psychology from the College of Arts and Sciences and a Bachelor’s of Science Degree in Economics with a concentration in Marketing from the Wharton School.