Webinar: IAAPA Research: A view of the Amusement Park Industry’s Attendance and Spending 2008-2023
Time: 1-2 p.m. ET
Get an inside look at the IAAPA Global Outlook Report 2008-2023 including total spend, per cap, and attendance trends for theme and amusement parks globally. Data will be compared between regions and between countries. Special attention will be given to key years such as 2008-2009 illustrating the strength of the industry and to future projections through 2023.
Webinar participants will:
- Understand the information published annually in the IAAPA Global Theme and Amusement Park Outlook
- Learn the long-term trends for amusement parks in terms of spending and attendance
- Discover where growth is expected in the future
- Hear how the industry dealt with the economic pressures of 2008-2009
A question and answer session will follow the webinar.
Melissa has experience in business research, analysis, writing and project management. Her forte is taking myriads amounts of information and finding the key data that brings clarity to business issues and points to solutions.
She has held the positions of International Economist at the Association for Manufacturing Technology, Director of Industry Information and Research at the Paperboard Packaging Council and Director of Research at the American Society of Travel Agents. Currently, Melissa is the Director of Industry Research and Analysis for the International Association of Amusement Parks and Attractions (IAAPA).
At IAAPA, Melissa manages the Benchmarking report series, the Global Theme and Amusement Parks Outlook, and any ad hoc research projects. She also oversees the Market Penetration and Economic Impact studies for all four geographic regions (US-Canada, Latin America-Caribbean, Asia-Pacific, and Europe-Middle East/Africa). Further, Melissa is responsible for analyzing and presenting data from IAAPA’s research program in multiple formats as well as marketing the availability of research to the membership.
Melissa received a B.S. in Political Science from James Madison University, where she spent a lot of time programming in SPSS to analyze political data. She received her Certified Association Executive (CAE) certification from ASAE in 2007 and has renewed her CAE in 2010, 2013 and 2015.