Webinar: IAAPA Research: Comparison of Six Types of Attractions
Hear topline trends from the newly released IAAPA Benchmark Report 2018-2019. Understand the strengths and weaknesses of these six types of attractions and how they compare to each other: theme & amusement parks, water parks, family entertainment centers (FECs), zoos & aquariums, museums & science centers, and other attractions.
Webinar participants will:
- Get a sneak peek into the new IAAPA Benchmark Report and learn about the metrics available
- Know attraction type can influence per caps and guest demographics
- Understand some of the differences and similarities between the six types of attractions
A question and answer session will follow the webinar.
Melissa has experience in business research, analysis, writing and project management. Her forte is taking myriads amounts of information and finding the key data that brings clarity to business issues and points to solutions.
She has held the positions of International Economist at the Association for Manufacturing Technology, Director of Industry Information and Research at the Paperboard Packaging Council and Director of Research at the American Society of Travel Agents. Currently, Melissa is the Director of Industry Research and Analysis for the International Association of Amusement Parks and Attractions (IAAPA).
At IAAPA, Melissa manages the Benchmarking report series, the Global Theme and Amusement Parks Outlook, and any ad hoc research projects. She also oversees the Market Penetration and Economic Impact studies for all four geographic regions (US-Canada, Latin America-Caribbean, Asia-Pacific, and Europe-Middle East/Africa). Further, Melissa is responsible for analyzing and presenting data from IAAPA’s research program in multiple formats as well as marketing the availability of research to the membership.
Melissa received a B.S. in Political Science from James Madison University, where she spent a lot of time programming in SPSS to analyze political data. She received her Certified Association Executive (CAE) certification from ASAE in 2007 and has renewed her CAE in 2010, 2013 and 2015.