Webinar: How your park can attract a more adult audience from an ageing society
1-2 p.m. CET
The attractions industry is very dependent on families with children. In many countries, birth-rates are falling and people are becoming parents later at an older age. Adults value their free time, are willing to spend money on new experiences, and having fun with friends. Many adults might still think that theme parks and amusement parks are too childish and there’s no need to visit them if they don’t have kids. How can we change these assumptions and be able to provide interesting and attractive content for adults and older target groups? Join this webinar to get some valuable insights!
Speakers
Ville Aarresuo
Ville Aarresuo has been working in the Attractions Industry for 20 years in various positions, including operations management, project management and park design. Currently he is the Development Director at Särkänniemi Theme Park located in Tampere, Finland, where he is mainly responsible for strategic and business development, customer content and digitalization. Särkänniemi has always been a pioneer in the development of sustainable tourism. Ville Aarresuo has led this work in recent years when Särkänniemi has built a new responsibility programme that broadly covers various aspects of corporate responsibility.