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Webinar: Food and Beverage Management 101 "It´s all about the basics"

Event Type: Education
Venue: Online
Member Price: $0 | Nonmember Price: $49
Credit Hour(s): 1

1-2 p.m. ET

Learn from food and beverage operators on how to best to manage one of your largest expenses within your facility. In this webinar, we’ll discuss real world examples of best practices that can be implemented immediately to make a significant impact on their bottom line profits.

Primary Take-Aways:

  • Understand the importance of developing and executing a sound inventory and cost of goods program to drive more dollars to the bottom line.
  • Gain a better understanding of how menu engineering and purchasing impacts their food and beverage cost of goods.
  • Take away real world practices that can be implemented immediately to better manage one of their largest variable expenses, their food and beverage cost of goods.




Ron Gordon

Rob Gordon

Food and Beverage Director, Hershey Entertainment Complex

Rob has been working in the Hospitality Industry for over 17 years, starting his career at Walt Disney World as a Culinarian at Disney's Hollywood Studios and F&B manager of various operations at Disney's Animal Kingdom. He is currently the Food and Beverage Director of the Hershey Entertainment Complex, overseeing the operations at Hersheypark, Hersheypark Stadium, Hersheypark Historic Arena, ZooAmerica, Giant Center and Hershey Theater. His creativity and passion for thinking outside the box has led to innovative changes throughout the operation and continues to serve as an inspiration to strive for a new standard of service excellence. He takes great pride in his work and hopes to create lasting memories for all guests and employees in order to perpetuate the legacy of Milton S. Hershey, making Hershey, PA a popular destination for all. 

Eugene Naughton

Eugene Naughton

President, Dollywood Company

Experienced executive with a demonstrated history of success in the theme park industry. Strong business development professional who graduated from Radford University. 

Lee Pitts

Lee Pitts

Chairman - CEO, Coney Park

Lee has been in the food and beverage, entertainment industry for 30 years. His career started in the early nineties with what then was a new concept Dave and Buster’s. He worked at all levels of the organization for over two decades. He has extensive experience in food and beverage operations and held the title of Vice President of Training, VP of New Store Openings, VP of Operations and Senior VP of Operations for Dave and Buster’s. He has also worked in the cinema eatery industry as the Executive Director of Training and Operations for Movie Tavern. Most recently Lee was the Chief Operations Officer of a new innovative concept “Andretti Indoor Karting and Games”. Lee now is the Chairman and CEO of one of the largest FEC companies "Coney Park" and "Happy City" in South America. 

Jeff Whiting

Jeff Whiting

Vice President, Whiting Foods, Inc

Jeff has 20 years of experience within the amusement parks and attractions industry. As Vice President of his family’s business, he is responsible for several divisions of Whiting's Foods ranging from managing the majority of the food and beverage locations on the Santa Cruz Beach Boardwalk as well being the exclusive food and beverage provider at the Santa Cruz Warriors arena (Golden State Warriors development team).

Jeff graduated from San Diego State University. Received a B.S. degree in Hospitality and Tourism Management with an emphasis on Restaurant Operations. Honored by the California and National Restaurant Association for excellence in the study of Hospitality. Scholarships were granted and esteemed industry mentors were appointed. His network of advisers continues to share their experiences and best practices. Lastly, he is a recent graduate of Dale Carnegie’s human relations management course.