Printer Friendly, PDF & Email

Webinar: Eliminate the Waste - Driving Bottom Line Growth with Process Improvement

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Non-Member Price: n/a
CEU's: 1

1-2 p.m. E.T.

Hotel facilities, attractions and amusement parks across the globe are driving substantial bottom line growth by implementing continuous process improvement philosophies across their business--at no cost. Learn how to eliminate waste as a continuous improvement process within your business. 

Webinar Participants will: 

  • Learn the Principles of Kaizen
  • Know how to implement a Kaizen initiative
  • Understand data-driven operational excellence and visual management

A question and answer session will follow the webinar.


Aaron Glade

Aaron Glade

Director, Entertainment Operations, Studio City Macau

Aaron Glade has spent the past decade developing and optimizing entertainment in both the USA and abroad in Asia’s hottest entertainment destination; Macau. After a decade of working with Cedar Fair DBA Valleyfair Amusement Park, Aaron moved to Macau to help launch new Entertainment Operations for Studio City, Macau where he currently oversees Attraction Operations and Attraction’s Retail.

Aaron has presented on the topics of Entertainment and Attractions for; State University of New York (Buffalo), The Hong Kong Polytechnic University, McNally Smith College of Music, and Macau University of Science & Technology’s East-West Institute for Advanced Studies.

Holly Costa

Holly Costa

Director, Technical Services, Santa Cruz Beach Boardwalk

In 2015 after a 20-year technology career in an educational environment, Holly Costa made the leap of fun into the amusement industry by joining the iconic Santa Cruz Beach Boardwalk as Director of Technical Services. While overseeing Revenue Reporting, Information Technology and Entertainment Technology, Holly is always looking for continuous improvement in systems, procedures, and structures that will result in the most reliable and efficient park operations. Holly's teams are currently using practical applications of Lean Management tools to work as efficiently as possible. 

Serving on the IAAPA FMIT committee helps her learn from and share success strategies with peers. She loves learning about technology, efficient operations, sailing and dogs.

Brandon Willey, CEO, Hownd

Brandon Willey

CEO, Hownd

Brandon has 15 years of executive leadership experience in business operations, product development, sales, and marketing. As Founder and CEO of Hownd, an effortless foot traffic platform for FECs and Attractions headquartered in Tempe, Arizona, he has developed a passion for the attractions industry as well as a broad knowledge of the local marketing ecosystem and experience economy. He has an extensive background in inbound and outbound revenue growth, email and search marketing, social media, retargeting, geotargeting, segmentation and personalization, automation, machine learning and more.

Brandon is a member of IAAPA’s FEC Committee, on the IAM faculty, and can be found at most IAAPA events around the world or you can connect with him at