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Webinar: Creating Effective Layouts for Menus and Signage

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: $29
Credit Hour(s): 1

1-2 p.m. ET

Menu and signage layout for restaurants and attractions is key to maximizing sales and revenue. Learn simple tips and tricks to help you be more effective in sign and menu layout.

Webinar participants will:

  • Understand how to layout menu and signs more effectively
  • Hear tips for maximizing point of sale (POS) signs
  • Learn how to generate revenue with item placement on the menu
  • Recognize the implications COVID-19 may have on menu development

A question and answer session will follow the webinar.


Bernie Campbell

Bernie Campbell, ICAE

MA-VP Sales, Whirley-DrinkWorks!

Bernie has been with Whirley-DrinkWorks! for over 30 years. He has provided valuable guidance to numerous Theme parks and attractions making Souvenir vessels a key component of any parks revenue stream. Whirley Drinkworks specializes in the manufacturer of refill/souvenir vessels throughout the world. Along with Bernie, Whirley has worked to pioneer the refill/souvenir container offerings for the Amusement Park and Attractions Industry.

Jon Vigue, ICAE

Jon Vigue, ICAE

Assistant General Manager, Wild Adventures Theme Park

Jon Vigue is an industry veteran with over 20 years of experience in the theme park industry. Jon spent the first part of his career at Lake Compounce Amusement Park where he started as a seasonal at age 16 and hired out of college to run their food and beverage program. Jon was quickly promoted and spent his last 8 years of his 18 years at the park as their Assistant GM where he oversaw all operations as well as many key park development projects. Jon later took a role with the Herschend Family at their Wild Adventures property in 2016 where he was hired as Director of Revenue and is currently the Assistant GM. Jon is an IAAPA Certified Attractions Executive and holds an Executive MBA from University of New Haven. Jon currently resides in southern Georgia with his wife, Lindsay, and daughter, Lilah.

Rob Gordon, ICAM, Director, Food and Beverage Operations, Hershey Park

Rob Gordon, ICAM

Assistant Director, Food and Beverage, Hershey Park


Rob has been working in the Hospitality Industry for over 17 years, starting his career at Walt Disney World as a Culinarian at Disney's Hollywood Studios and F&B manager of various operations at Disney's Animal Kingdom. He is currently the Assistant Food and Beverage Director of the Hershey Entertainment Complex, overseeing the operations at Hersheypark, Hersheypark Stadium, Hersheypark Historic Arena, ZooAmerica, Giant Center and Hershey Theater. His creativity and passion for thinking outside the box has led to innovative changes throughout the operation and continues to serve as an inspiration to strive for a new standard of service excellence. He takes great pride in his work and hopes to create lasting memories for all guests and employees in order to perpetuate the legacy of Milton S. Hershey, making Hershey, PA a popular destination for all.