IAAPA Webinar + Exchange: Attractions Game Change – Renew, Re-strategize, Re-profit
Webinar: 10 a.m. – 11 a.m. China Standard Time (CST)
Exchange: 11.05 a.m. – 11.45 a.m. China Standard Time (CST)
Join a new, exciting event format: IAAPA Webinar + Exchange, where participants will learn from an IAAPA Webinar and then connect with peers in a small group setting.
During this IAAPA Webinar, you will learn how to sustain a business in a situation that we have never encountered; we have to do things that we never did. Different circumstances call for different means, hence, there is a dire need to change the game plan. In this session, there are sharing of insights on:
- Shift in demographics and market segments in attractions.
- New efforts to generate revenue and attain sustainability of the business.
- Realignment of strategies to support new efforts leading to profitable business.
- Adaptability to change – dynamic operations.
Having some references from this session, we will be able to put up new business development plans to drive new revenue stream. Some plans might not work as well as others but not trying is not an option if we want to keep our attractions running.
IAAPA Exchange presented by the IAAPA Young Professionals Sub-Committee: There will be a 5-minute break when the Webinar concludes and then participants are invited back to for an Exchange session where networking discussions will be held in small groups. The speaker will be available in the small group discussions to continue the conversation and answer questions.
Participants will earn 1 CEUs for Webinar and 0.5 CEUs for Webinar Exchange toward IAAPA Certification renewal.
Cecelia Choye, ICAM
Cecelia began her career in Retail Operations at Parkson Corporation Ptd. Ltd,
Malaysia working through pre-opening of 4 retail departmental stores across
After 5 years working in Retail Operations, Cecelia joined Bukit Gambang
Resort City, an integrated resort in Malaysia. She had operations department under her portfolio which included Treasury, Rentals, Retail and Photography and Guests Services.
In 2011, Cecelia joined Resorts World Sentosa, Singapore and was part of pre-opening management team and launch the new Marine Life Park facility featuring Adventure Cove Waterpark, Dolphin Island, and S.E.A. Aquarium. Cecelia has the opportunity to cross multiple departments and multi- attractions (inclusive of Universal Studios Singapore) in a variety of leadership roles during his time at Resorts World Sentosa including all Operations divisions and Business Development including loyalty programs.
Cecelia then made the pre-opening team for Desaru Coast Adventure Waterpark in Johor, Malaysia as the Head of Attractions before moving to join Wild Wild Wet, Singapore overseeing the entire attraction which includes but not limited to Attractions/Lifeguarding, Entry/Guest Services and Business Development and Membership.
Ishen Wu, ICAM
Ishen has been active in the Themed Entertainment & Attractions industry since 2011. She is an IAAPA Certified Attractions Manager (ICAM), currently serving on IAAPA’s Young Professionals Subcommittee.
Ishen relocated to China and joined the Adirondack Studios team in 2019 to work on Universal Beijing Resort as a project coordinator.