How Operators Can Spark JOY: A Practical (and Inspiring) Discussion. Presented by Vantage
12-1 p.m. EDT
While guests spend an average of 4 hours in the park, only 5% of that time is on rides. Parks must look beyond attractions to connect with their guests, so every moment becomes as memorable as a great ride. The challenge is that guests are all different! This session will explore the way parks can and do have tailored offerings with the “joy-maximizing factor” to trigger rave reviews and drive repeat visitation.
The cycle of joy starts from a better understanding of preferences of the individual. It helps the operator shape each moment around guests as they desire. Technology is now available to personalize and modernize parks and help them deliver better guest experiences for the whole customer journey, before, during, and after visiting. Joy has evolved. Guests’ expectations are higher than ever, and operators need to meet them to succeed in the market.
Joy maximization is a perspective shift in understanding what drives joy in parks, and practically, how operators can trigger those moments. This never-ending cycle of joy is a mindset change that has shaped Vantage’s technology, as recognized by IAAPA with the 2022 Brass Ring IMPACT Award. Guests’ desire for convenience and personalized experiences mean it is not just about a good ride anymore.
Every moment matters.
Vantage Technology Ltd. is passionate about delivering exceptional guest experiences. Backed by WhiteWater’s 40 years of experience in the leisure and attraction industries, they understand the importance of creating memorable moments that keep guests coming back time and time again.
This webcast will be presented in English and is free for IAAPA members and non-members; however, registration is required.
Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.
Michael has a 25-year track record implementing cutting-edge technologies for the attractions and hospitality industries. Playing a key role in the Disney Parks Next Generation Experience (NGE) project, Michael led the implementation of several innovative initiatives including MagicBand and MyMagic+, as well as single-finger biometrics at park entrances and the Disney Gift Card.
Michael was also instrumental in developing and delivering Carnival’s Ocean Medallion guest experience platform. Most recently, as Global Vice President of CX Solutions Technology for Aristocrat Gaming, his unprecedented credentials helped shape the future of customer experience engagement platforms. Michael is passionate about helping to make venues welcoming, engaging places for all who enter.
Olivia is the Director of Operations and Aquatics for Qiddiya’s Water Theme Park, which will be the first and largest water theme park in the Kingdom of Saudi Arabia. Incorporating world-class waterslides with the adventures of white-water rafting and surfing waves in the desert, Olivia is looking forward to opening a world-class water theme park for all of Saudi Arabia to enjoy.
Alongside Olivia’s vast operational experience, her passion for safety and aquatic risk management over the past two decades has influenced the international training and development of lifeguards and aquatic professionals in the region. This dedication and commitment to aquatic safety contributed to her being recognized in January 2021 as a Senior Associate with Ellis and Associates, who specialize in the areas of risk management and aquatics. Olivia will continue to establish the same standards and values for aquatic safety that she has upheld for the past 25 years, in Qiddiya and the Kingdom of Saudi Arabia.
After a prosperous culinary career and seeking a new challenge within Atlantis, The Palm, Sascha Triemer was named Vice President of Marine & Waterpark in 2020. The appointment places Triemer at the helm of all marine and waterpark departments of Dubai’s leading entertainment resort, where he leads an engaged team of managers and directors to deliver extraordinary experiences. In March 2021, Triemer successfully led the launch of the new Trident Tower in Aquaventure Waterpark, making it the largest waterpark in the world.
During his time in food & beverage at Atlantis, The Palm, Triemer was highly regarded as one of the most influential leaders in the city’s fast paced culinary scene, taking the title of 4th most powerful person in the industry in the 2019 Caterer Magazine’s F&B Power List.
A keen cyclist and runner, German-born Triemer is a natural athlete, regularly competing in Triathlons and Iron Man competitions across the globe. His other hobbies include barbequing in the garden with his wife and young children.
Una de Boer (Moderator)
Una joined the WhiteWater family in 2015, already an international business to business marketing expert having enjoyed a broad 20-year career ranging across several market sectors from professional services to energy management SaaS. Una started her career running B2B advertising campaigns and then consulted on direct marketing best practice for large financial services providers in the UK.
Since 2005 Una’s roles have involved building marketing teams to help organizations put customer understanding at their center and build meaningful brands which connect with employees and customers alike. As a literature graduate and MBA Una believes that Marketing merges storytelling, psychology, data analysis and common commercial sense to simplify ‘why?’ for customers.
A member of WhiteWater’s executive leadership team, Una leads the marketing for WhiteWater and all its brands; making sure each international market and business area has a voice which leads the industry. She also heads WhiteWater’s Sustainability initiatives.
For more information about becoming an IAAPA Education Partner,
please contact Bethany Graham.