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How Attractions of All Sizes Can Deliver Engaging Customer Experiences by Leveraging Ticket Data. Presented by Omnico

Event Type: Education
Venue: Online
Region: IAAPA Global

1 p.m. ET

CEU(s): 1

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During this webcast, Omnico will share cost effective ways that small and mid-size parks, FECs, zoos, water parks, museums, and attractions can leverage customer ticketing data to deliver a more engaging experience just like the larger parks. 

Omnico has been working with the leading destination theme parks around the world for over 25 years. Our market-leading technology gives you a single view of the customer journey so you can connect your retail, food and beverage, loyalty, entitlements, ticketing, and admission transactions.

Whether creating a personalized rewards program or using our transaction technology to speed up service delivery, we help you unite the customer journey to improve guest engagement and drive spending.

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For more information about becoming an IAAPA Education Partner, please contact Bethany Graham at [email protected]

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Jason Ashwell headshot

Jason Ashwell

Chief Product Officer, Omnico Group

Jason Ashwell has been at Omnico Group since 2012, and has served as Product Director since 2020, leading on product planning and lifecycle management for the company’s global offering.  He is a strong customer advocate, industry thought leader and brings his focus on exceeding customer expectations to life within the Omnico portfolio.

He previously held marketing and sales leadership positions at BT Expedite and Nsb Retail Systems.

Scott Smith headshot

Scott Smith, Ph.D, C.M.P.

Associate Professor, University of South Carolina's College of Hospitality, Retail and Sports Management

Scott Smith was born and raised in Orlando, Fla., and witnessed Orlando's growth from a small town into the tourism giant that it is today. After graduation from the University of Central Florida, he began his professional career with Marriott Hotels and held various positions in their hotel and resort division throughout the United States. Smith currently holds a position with the University of South Carolina’s College of Hospitality, Retail and Sports Management as an assistant professor. Smith’s primary areas of research are pricing and revenue management in the hospitality industry. He also provides consulting to the hotel, resort and theme park industries.