IAAPA Institute for Executive Education – 2022 Hybrid Program
November 14, 2023
Virtual Program Dates: December 2022 - February 2023
Location: IAAPA Global Headquarters; Orlando, Florida
Education Level: Advanced
CEU(s): 46
Price: $2,800
IAAPA Institute for Executive Education (IEE) offers a unique opportunity for owners, CEOs, and senior-level leaders in the global attractions industry to broaden their strategic leadership skills. Presented in partnership with esteemed faculty from San Diego State University, this exclusive program was developed specifically for IAAPA and the attractions industry and focuses on organizational change rather than individual development.
This innovative and brand-new hybrid structure provides networking and learning opportunities in a classroom setting, in the field, and in the virtual environment. Join fellow industry leaders as the program kicks off in-person just prior to IAAPA Expo 2022.
In Orlando, join San Diego State University professors as they examine leadership and engagement in the attractions industry through lectures, small group projects, and special events. Participants will leave Orlando and continue in the virtual environment with monthly lectures and activities through the end of the program in February 2023.
Learning Objectives:
- Solid understanding of attraction’s impact in the memories business
- Understanding of how to leverage emotional value
- Knowledge of leadership best practices in the experience economy
- Understanding of experience mapping
- Fluency in hybrid learning programs
The program includes meals, networking programs, hybrid program participation, educational materials, and one complimentary code to register to IAAPA Expo 2022.
*Program does not include travel or lodging.
Participation Qualifications:
- You own an attraction or are a senior-level leader
- You seek to address organizational change
- Have an interest in sharing best practices across member types
- You are ready to network and have fun with your industry peers
Constituencies:
This program is exclusive to IAAPA members. All members who are senior-level leaders or attraction owners are encouraged to participate.
Agenda:
Sunday, November 13, 2022, 2:00p to 8:00p
IAAPA Global Headquarters, Orlando, FL
Monday, November 14, 2022, 8:30a to 5:00p
IAAPA Global Headquarters, Orlando, FL
Hybrid Modules
This course will continue through February 2023 in a hybrid environment. During this time, you will have opportunities to join your fellow participants for live discussions as well as complete assignments on your own time.
*The hybrid portion of this program is required to receive CEUs and a certificate of completion.
December
- Journey Mapping
- Hot Spots and Touch Points
- Leveraging Core Experience for Innovation
- Revenue Enhancement
January
- Culture vs. Strategy
- Dimensions of Organizational Culture
- Business Ethnography and Data Sources
- Assessing Patterns and Narratives
February
- Identifying Key Issues
- TOWS, Idea Funnels, Prioritization Matrices and Other Tools
- Storytelling – The Business Narrative
Faculty
Lori J. Sipe, PhD, MBA
After working as an executive for SeaWorld San Diego for more than 20 years, Lori became part of the founding faculty in the hospitality and tourism management program at SDSU. She is passionate about inspiring leadership of organizations in the memories business through her teaching, research, and industry projects.
Lori has more than 20 years’ experience in the attractions industry, most recently as the director of Business Analysis and Strategic Planning for SeaWorld California. She wrote business, financial, and marketing plans for hospitality businesses and facilitated strategic planning sessions for diverse groups ranging in size from five to fifty through Planning Gurus, a company she founded. She remains committed to working with industry leaders and facilitates executive education programs for professionals in the hospitality and tourism industry. Lori’s clients include attractions, hotels, gaming resorts, and tourism industry associations.
As an associate professor, Lori currently teaches accounting, innovation, and leadership courses in the undergraduate and graduate degree programs at the L. Robert Payne School of Hospitality and Tourism Management. Her teaching style is engaging and interactive. She receives excellent reviews from students and was honored by ICHRIE with the Wiley Innovation in Teaching award. Lori’s research focuses on innovation and strategic leadership in organizations whose main economic offering is an experience. Her work has been presented at national and international conferences and published in scholarly journals and industry-related periodicals. She recently received the prestigious Foster Award for her dissertation—Leadership for innovation in the memories business: a mixed methods study of a hospitality and tourism marketplace.
