IAAPA Institute for Attractions Managers (Virtual)

Marcelo has been working in the parks segment for 24 years, where he held various positions in companies such as Parque do Gugu, Parks and Games, and O Mundo da Xuxa, today he serves as Executive Director of Parque da Mônica in São Paulo. Business Administrator, certified by IAAPA as an attraction industry executive, serves as a volunteer at Adibra as Vice President and at IAAPA as Chair of the Latin America and Caribbean Education Subcommittee. He has chaired the IAAPA Membership Subcommittee and is a member of the Advisory Committee for Latin America and the Caribbean. 

Postgraduate in People Management from UFF. Graduated in Business Administration from UFRRJ. Actively participated in the development or execution of the Strategic Plan in the companies where he worked, executing all processes from the Implementation of the Organizational Culture to the processes and tools for management through the BSC (Balanced Scorecard) methodology, defining objectives, indicators, goals and strategic projects.She has 16 years of professional experience in the area of ​​People Management and Results Management, 8 of which in leadership positions. Experience in Implementation and Management of Organizational Structure Processes, Recruitment and Selection and Integration, Training and Development, Performance Assessment based on competencies, Engagement Research, Compensation and Benefits, Endomarketing, Recognition and Personnel Administration. 5S Management, Goal Deployment, Routine Management, Anomaly Reporting and Problem Solving (PDCA). 

He is a lawyer and has a postgraduate degree in business administration. He has been working for over 20 years in the leisure and entertainment industry, in operations, security, risk management and development of Water Parks. With a focus on managing the safety of the industry, he was an instructor at Jeff Ellis Associates and a member of the IAAPA Water Parks Committee.With a background of having worked with great experts on the subject, national and international, and with great experience in the Parks segment, ranging from its design, operational phase and future expansions. He is responsible for the administration, operation and direct management necessary to achieve the stated objectives in general safety. 

Fernanda has been working for 22 years in the Theme Parks area, starting his career in the implementation of Hopi Hari Park in the Food and Beverage area, she took on challenges over the years working in the Visitor Service, Merchandise, Games, Admissions, Ticket Office , Parking, Educational Laboratory, and Social Responsibility activities. She became Operational Manager focusing on Retail activities in 2007. She dedicated himself exclusively to the implementation, product development and management of Warner Brothers license stores in Hopi Hari Park. In 2015, she took over the Internal Revenue Management at Parque da Mônica, developing the assortment and implementing the content in the main Turma da Mônica license store in the country. He manages a team of 35 people who work at all retail outlets for products, food and beverages and services in Parque da Mônica. Graduated in Languages, specialization in Social Responsibility and Third Sector, MBA in Marketing Management and post-graduation in Retail Management. 

Graduated in Accounting Sciences with a postgraduate degree in Financial Controllership. More than twenty-five years in the Administrative, Accounting and Financial areas in different segments, such as Tourism, Food, Metallurgy, Automotive Parts Importer, Agricultural Branch, among others. Speaker at IAAPA and Adibra, in addition to contributing to training aimed at corporate education. 

With over 20 years of experience in marketing and sales, Fernando has worked for large companies such as Polishop, Fastshop and since 2020 he has been acting as Commercial and Marketing Director at Beto Carrero World. With the mission of delivering dreams and entertaining families, the executive has the role of contributing to the growth and strategic sales and marketing planning of the largest theme park in Latin America.