Printer Friendly, PDF & Email

IAAPA Institute for Attractions Managers (Virtual)


Event Type: Education
Venue: Online
Credit Hour(s): 10

Presented in Portuguese.

The IAAPA Institute for Attractions Managers is the global attractions industry’s premier professional development program for leaders with five or fewer years’ experience in attractions management. Participants should be highly motivated with an interest in or some experience leading a team. Participants will gain a global attractions perspective, learn more about all areas of operation, and will hear about best practices from different member types. The intensive four-day program is designed with a blend of virtual classroom instruction led by industry experts, case study examinations, and small group presentations. IAAPA Institute for Attractions Managers participants gain a solid understanding of the key disciplines and processes required to manage a successful attraction.

Topics Include:

  • Finance
  • Human resources and Leadership
  • Revenue Operations
  • Facility Operations and Safety
  • Marketing and Public Relations

Early bird

From July 24 to August 4

Regular Price

(after August 5)

Members US $49.99 US $59.99
Nonmembers US$ 84.99 US $99.99


*Please note: This program delivers the same material as the in-person IAAPA Institute for Attractions Managers program.

Attendance on all four days is required. Registration covers the complete course program.

Click here for more details about the IAAPA Institute for Attractions Managers. 

Register Now



Marcelo Beraldo Da Silva, ICAE

Executive Director, Parque da Mônica

Marcelo has been working in the parks segment for 24 years, where he held various positions in companies such as Parque do Gugu, Parks and Games, and O Mundo da Xuxa, today he serves as Executive Director of Parque da Mônica in São Paulo. Business Administrator, certified by IAAPA as an attraction industry executive, serves as a volunteer at Adibra as Vice President and at IAAPA as Chair of the Latin America and Caribbean Education Subcommittee. He has chaired the IAAPA Membership Subcommittee and is a member of the Advisory Committee for Latin America and the Caribbean. 


Analu Fiuza

People and Management Manager, Bondinho Pão de Açúcar

Postgraduate in People Management from UFF. Graduated in Business Administration from UFRRJ. Actively participated in the development or execution of the Strategic Plan in the companies where he worked, executing all processes from the Implementation of the Organizational Culture to the processes and tools for management through the BSC (Balanced Scorecard) methodology, defining objectives, indicators, goals and strategic projects.She has 16 years of professional experience in the area of ​​People Management and Results Management, 8 of which in leadership positions. Experience in Implementation and Management of Organizational Structure Processes, Recruitment and Selection and Integration, Training and Development, Performance Assessment based on competencies, Engagement Research, Compensation and Benefits, Endomarketing, Recognition and Personnel Administration. 5S Management, Goal Deployment, Routine Management, Anomaly Reporting and Problem Solving (PDCA). 


Ricardo Penteado

Director of Operations, Wet'n Wild

He is a lawyer and has a postgraduate degree in business administration. He has been working for over 20 years in the leisure and entertainment industry, in operations, security, risk management and development of Water Parks. With a focus on managing the safety of the industry, he was an instructor at Jeff Ellis Associates and a member of the IAAPA Water Parks Committee.With a background of having worked with great experts on the subject, national and international, and with great experience in the Parks segment, ranging from its design, operational phase and future expansions. He is responsible for the administration, operation and direct management necessary to achieve the stated objectives in general safety. 


Fernanda Mascarim

Internal Revenue Manager, Parque da Mônica

Fernanda has been working for 22 years in the Theme Parks area, starting his career in the implementation of Hopi Hari Park in the Food and Beverage area, she took on challenges over the years working in the Visitor Service, Merchandise, Games, Admissions, Ticket Office , Parking, Educational Laboratory, and Social Responsibility activities. She became Operational Manager focusing on Retail activities in 2007. She dedicated himself exclusively to the implementation, product development and management of Warner Brothers license stores in Hopi Hari Park. In 2015, she took over the Internal Revenue Management at Parque da Mônica, developing the assortment and implementing the content in the main Turma da Mônica license store in the country. He manages a team of 35 people who work at all retail outlets for products, food and beverages and services in Parque da Mônica. Graduated in Languages, specialization in Social Responsibility and Third Sector, MBA in Marketing Management and post-graduation in Retail Management. 


Silvana Silva

Financial Administrative Director, Magic City

Graduated in Accounting Sciences with a postgraduate degree in Financial Controllership. More than twenty-five years in the Administrative, Accounting and Financial areas in different segments, such as Tourism, Food, Metallurgy, Automotive Parts Importer, Agricultural Branch, among others. Speaker at IAAPA and Adibra, in addition to contributing to training aimed at corporate education. 


Fernando Fiszbein

Commercial and Marketing Director, Beto Carrero World

With over 20 years of experience in marketing and sales, Fernando has worked for large companies such as Polishop, Fastshop and since 2020 he has been acting as Commercial and Marketing Director at Beto Carrero World. With the mission of delivering dreams and entertaining families, the executive has the role of contributing to the growth and strategic sales and marketing planning of the largest theme park in Latin America.


09:00 a.m. BRT - Human Resources and Leadership – Part 2
10:00 a.m. BRT - Break
10:10 a.m. BRT – Facility Operations and Safety
12:00 p.m. BRT - Closing

09:00 a.m. BRT - Revenue Operations
11:00 a.m. BRT - Break
11:10 a.m. BRT - Finance - Part 1
12:00 p.m. BRT - Closing

08:30 a.m. BRT - Finance - Part 2
09:30 a.m. BRT - Break
09:40 a.m. BRT - Marketing and Public Relations
11:40 a.m. BRT - Presentation of cases
12:10 p.m. BRT - Closing