IAAPA Institute for Attractions Managers (virtual)
Join us for a live, interactive IAAPA Institute for Attractions Managers program from the comfort of your home or office. This virtual class is scheduled over a five-day period and covers introductory-level concepts for attractions managers.
Additional participants in your organization can save $100 on registration with the group rate: $229 for members and $349 for nonmembers. Click registration link for additional details.
*Please note: This program delivers the same material as the in-person IAAPA Institute for Attractions Managers program. Individuals who have already completed the in-person program do not need to take this course.
Attendance on all five days is required. Registration covers the complete course program.
As the Academy’s Chief Revenue and Marketing Officer, Melissa Felder is responsible for museum earned revenue and marketing strategy, including branding, design, advertising, communications, sales, membership, retail, and dining. She drives museum visitation and engagement through digital communications channels, including web, email, social media, VR and online publications, as well as on-site museum programs.
Felder joined the Academy in 2012, bringing an extensive background in consumer marketing, sales, and operations with a variety of large corporations as well as start-ups. She has driven significant revenue and deepened consumer engagement for leading brands in the financial services, packaged goods, and technology sectors.
Felder earned a Bachelor of Science degree in Sociology at the University of Wisconsin-Madison, where she also received her Masters of Business Administration in Marketing.
Matt Heller, ICAE
Member, IAAPA Human Resources Subcommittee
Matt Heller has spent 31 years in the attractions industry, spending time in both operations and human resources. In 2011, Matt created his own leadership development consulting company, Performance Optimist Consulting, where he now gets to help leaders from all over the industry make sure they are getting the most out of themselves and their teams.
Randy Josselyn, ICAE
Randy Josselyn is an expert in ticketing systems, theme park marketing membership programs and waterpark design/operations. Randy works at Gateway Ticketing Systems as the Principal for Wildlife and Conservation providing operational insight and best practices in the industry. Prior to joining Gateway Ticketing, Randy founded Trajectory Ticketing, a consulting company providing expertise for waterparks, theme parks and museum/zoos/aquariums. Prior to that, Randy was employed by Walt Disney Parks and Resorts where he managed new and existing ticketing projects, including the Annual Passport Monthly Payment Program. Randy was also the Director of Admissions and Hospitality at Wild Rivers Waterpark in Irvine, California where he worked for 15 years, working up through the ranks in a variety of departments. At Wild Rivers, Randy was responsible for ticketing systems, computer technology, website development, parkwide hospitality, pricing, guest services, and was a member of the Wild Rivers marketing team. Randy chairs the IAAPA (International Association of Amusement Parks and Attractions) IAAPA Finance and Technology Committee and instructs the Institute of Attraction Managers program. Randy is a multiyear speaker at the IAAPA, WWA and other associations and is an IAAPA Certified Attractions Executive (ICAE). Randy and his wife Bria reside in in Nashville, Tennessee with their 5 children.
Vanessa Lewis has over 30 years of experience in accounting and financial reporting, and currently is an independent museum consultant. She received her CPA experience with Ernst & Young, then developed reporting and planning skills at private and public manufacturing companies before finding her niche in the non-profit world. She spent over 8 years as the CFO of the Aquarium of the Pacific in Long Beach before transitioning to a consultative role. She received her BA in Anthropology from UCLA and serves on the board of the USS IOWA and the Historical Naval Ships Association. Vanessa served as a member of the IAAPA Finance & IT Subcommittee from 2017 to 2019.