IAAPA Institute for Attractions Managers South Africa

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Event Type: Education
Venue: In-Person
Member Price: R 10,650 | Non-Member Price: R 12,500
CEU's: 16

The Institute for Attractions Managers is IAAPA’s premier management development program. This 2 and a half day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.

It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.

About the course

The IAAPA Institute for Attractions Managers is a 2 and a half day intensive course that gives attendees detailed training in attractions management featuring hands-on instruction and case studies.

Industry leaders will immerse your staff into five core topics and provide a closer look at how these issues are managed in the attractions industry:

  • Attractions Finance: Capital, expense and revenue budgeting, and other financial tools
  • Attractions Marketing: The role of public relations, media relations, advertising, group sales, and marketing
  • Attractions Leadership: Successful human resources development strategies to motivate a team
  • Attractions Operations and Safety: Industry regulation, facility best practices, and crisis management awareness
  • Attractions Revenue Operations: The role and importance of food and beverage, merchandise, and games.

For who?

  1. Emerging industry professionals, who have the potential to be on a senior management team
  2. Managers entering the attractions industry laterally from other businesses
  3. Newly hired executives joining the attractions industry

IAAPA Institute for Attractions Managers in Cape Town

IAAPA is hosting the Institute for Attractions Managers in South Africa to cater to the request of the many members in Africa. The course will be organized in conjunction with the Annual AAVEA Conference (AAVEA 2019), offering attendees the chance to save on time, travel & hotel costs... IAAPA is bringing the Institute for Attractions Managers to you!

IAAPA Certification

Participants in the IAAPA Institute for Attractions Managers earn 16 credit hours towards IAAPA Certification. More information on IAAPA Certification is available here.

Reviews by attendees of previous institutes:

"I expected a lot and it matched my expectations."

"All speakers did an excellent job, I thoroughly enjoyed it."

"Amazing initiative. Perfect for mid-level managers with subject matter expertise, but no general management know-how."

More information?

You can always contact IAAPA EMEA for more info. 

IAAPA Institute for Attractions Managers Faculty

Speakers to be announced soon.

Agenda