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IAAPA Institute for Attractions Managers Singapore


Event Type: Education
Venue: In-Person
Member Price: $675 | Nonmember Price: $900
Credit Hour(s): 16

The Institute for Attractions Managers is IAAPA’s premier management development program. This 2 and a half-day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.

It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.

About the Course

The IAAPA Institute for Attractions Managers is a 2 and a half-day intensive course that gives attendees detailed training in attractions management featuring hands-on instruction and case studies.

Industry leaders will immerse your staff into five core topics and provide a closer look at how these issues are managed in the attractions industry:

  • Attractions Finance: Capital, expense and revenue budgeting, and other financial tools
  • Attractions Marketing: The role of public relations, media relations, advertising, group sales, and marketing
  • Attractions Leadership: Successful human resources development strategies to motivate a team Attractions
  • Operations and Safety: Industry regulation, facility best practices, and crisis management awareness Attractions
  • Revenue Operations: The role and importance of food and beverage, merchandise, and games
For Who?
  • Emerging industry professionals, who have the potential to be on a senior management team
  • Managers entering the attractions industry laterally from other businesses
  • Newly hired executives joining the attractions industry

Register Now


Equarius Hotel, Resort World Sentosa, Singapore

The special room rates provided below are ONLY for program attendees and the deadline will be on November 10 (Sun). Due to limited availability, we recommend you to book your rooms upon the completion of your registration.

The room rates are displayed in Singapore Dollar. Currency fluctuates daily. For an accurate conversion as of today's date, please calculate using the current market conversion rate with the rates below.

Hotel Address

8 Sentosa Gateway, Singapore 098269

Special Rate
  • S$295.00 per room per night (excluding Service Charges & Taxes) staying in Deluxe Room including daily one breakfast and internet access for 1 device.
  • S$320.00 per room per night (excluding Service Charges & Taxes) staying in Deluxe Room including daily two breakfast and internet access for 2 devices.

For hotel reservation, please fill this document and send to [email protected].

All rates quoted are in Singapore Dollars and are subject to 10% service charge (“Service Charge”) and prevailing goods & services (“GST”)
Suggested Days to Stay
  • IAAPA Safety Institute Attendees: December 5-7, 2019 (2 nights)
  • IAAPA Institute for Attractions Managers + IAAPA Safety Institute Attendees: December 2-7, 2019 (5 nights)

IAAPA Certification: 16 credit hours.
Food and Beverage: Includes three (3) lunches and one (1) reception.
More information: You can always contact IAAPA APAC for more information.





Head – Safety & Risk Management Division, ENCHANTED KINGDOM, Philippines

BLUE REYNA joined Enchanted Kingdom in 2010 to oversee its Rides & Attractions Department.

The following year he was tapped to head the Park Operations Division of this first and only world-class theme park in the Philippines that opened in 1995.

In January 2018, he relinquished his role as Division Head of Park Operations to lead the newly created Safety & Risk Management Division of Enchanted Kingdom.

Responsible for maintaining a safe and secure environment for the facility’s over 800 cast members and close to 2 million guests a year, his division oversaw threat assessment, risk management, security, health, first aid and emergency preparedness.


An International Association of Amusement Parks and Attractions (IAAPA) Certified Attractions Executive, Blue possesses National Association of Amusement Ride Safety Officials (NAARSO) certification in Operations as well as Amusement Ride Inspection, and similarly has Amusement Industry Manufacturers and Suppliers (AIMS) International accreditation as Operations Technician and Associate Ride Inspector.

He served for several years in the IAAPA Asia Pacific Safety Sub-Committee and has given talks at IAAPA Safety Institutes and as faculty at IAAPA Institute for Attraction Managers, sharing industry best practices in operations, maintenance, safety and risk management.

His educational background indicates a scholarship at the Philippine Science High School, then tertiary education at the University of the Philippines, University of the East in Manila and the University of Hawaii in Manoa.

Cecelia Choye

Cecelia Choye

Assistant Director, Wild Wild Wet

Cecelia serves as the Assistant Director for Wild Wild Wet, Singapore overseeing all the operational matters of the water park.

She was involved in 3 pre-opening of water parks in Asia, operated more than 6 wet/dry leisure entities and has over 15 years of experience in hospitality mainly in themed parks operation and retail operation.

Cecelia is multilingual and being a service- oriented person , she thrives on delivering the best service and safety for her Guests.

She strongly believes in developing the next generation of attractions leaders would be the key success in sustaining the attractions industry.


Shaun McKeogh ICAE

Shaun McKeogh, ICAE

Founder and President, Attractions Academy

Shaun is consultant for attractions Human Resources, Training and Operations Management. Co-author of an industry leadership book Reasons 2 Reward. He is Chair of the IAAPA Asia Pacific Education Sub Committee and is also currently serving on the IAAPA Human Resources Subcommittee. Shaun is founder and president of Attractions Academy, providing global attractions training development, delivery and consultancy.

Yael S. Coifman

Yael S. Coifman

Senior Partner, Leisure Development Partners LLP

Yael is a founding partner of LDP. With over 20 years of experience conducting market and financial assessments of projects throughout the EMEA region, Asia, Africa and the Americas. She applies global knowledge and passion for the industry to every local market situation. Based in London, Yael conducts studies on stand alone attractions and museums or innovative leisure real estate projects that incorporate entertainment, retail and attraction elements into resorts and tourism destinations. She provides qualitative and quantitative analysis regarding entertainment concepts and content, strategic development and financial feasibility.  



Head, Themed Experiences, ABS-CBN Corp

In the past 27 years, Cookie Bartolome has made waves in the fields of media, advertising, marketing, and themed experiences. Beginning her career in advertising, Cookie has managed a wide-range of local and international clients, such as Coca-Cola, Procter & Gamble, Globe Telecom, and Jollibee. She later moved to marketing, becoming the head of Integrated Marketing at ABS-CBN.

Most notably, Cookie played an integral role in the development of ABS-CBN’s multi-media campaign Tabang Na, Tulong Na, Tayo Na (TulongPH), a drive to raise donations for the relief and rehabilitation for the survivors of  the Bohol quake, the war in Zamboanga and Typhoon Haiyan. The advocacy campaign included selling Tulong shirts and conducting Tulong fund-raising concerts with the country’s leading artists performing pro-bono and raising funds from the public. It won numerous awards, including the Spark Award for Media Excellence and for Best in Show; the PH Quill Award; the Lopez Achievement Award and a citation for the Yolanda Hero award; and the Grand Anvil Award. Under her leadership, ABS-CBN was also recognized as the 2015 Agora Award for Marketing Company of the Year.  

In 2016, she completed the IAAPA Attraction Managers Program and Harvard Business School’s Advanced Management Program and later on assumed the role of Head of ABS-CBN Themed Attractions. In her capacity as head she serves as President and CEO of KidZania Manila and President of ABS-CBN Themed Experiences Inc. which operates ABS-CBN Studio Experience and ABS-CBN Studio Tours. Her vision is to share the Filipino brand of happiness thru meaningful themed experiences.