IAAPA Institute for Attractions Managers Singapore
The Institute for Attractions Managers is IAAPA’s premier management development program. This 2 and a half-day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.
It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.
- About the Course
The IAAPA Institute for Attractions Managers is a 2 and a half-day intensive course that gives attendees detailed training in attractions management featuring hands-on instruction and case studies.
Industry leaders will immerse your staff into five core topics and provide a closer look at how these issues are managed in the attractions industry:
- Attractions Finance: Capital, expense and revenue budgeting, and other financial tools
- Attractions Marketing: The role of public relations, media relations, advertising, group sales, and marketing
- Attractions Leadership: Successful human resources development strategies to motivate a team Attractions
- Operations and Safety: Industry regulation, facility best practices, and crisis management awareness Attractions
- Revenue Operations: The role and importance of food and beverage, merchandise, and games
- For Who?
- Emerging industry professionals, who have the potential to be on a senior management team
- Managers entering the attractions industry laterally from other businesses
- Newly hired executives joining the attractions industry
Equarius Hotel, Resort World Sentosa, Singapore
The special room rates provided below are ONLY for program attendees and the deadline will be on November 10 (Sun). Due to limited availability, we recommend you to book your rooms upon the completion of your registration.
The room rates are displayed in Singapore Dollar. Currency fluctuates daily. For an accurate conversion as of today's date, please calculate using the current market conversion rate with the rates below.
- Hotel Address
8 Sentosa Gateway, Singapore 098269
- Special Rate
- S$295.00 per room per night (excluding Service Charges & Taxes) staying in Deluxe Room including daily one breakfast and internet access for 1 device.
- S$320.00 per room per night (excluding Service Charges & Taxes) staying in Deluxe Room including daily two breakfast and internet access for 2 devices.
All rates quoted are in Singapore Dollars and are subject to 10% service charge (“Service Charge”) and prevailing goods & services (“GST”)
- Suggested Days to Stay
- IAAPA Safety Institute Attendees: December 5-7, 2019 (2 nights)
- IAAPA Institute for Attractions Managers + IAAPA Safety Institute Attendees: December 2-7, 2019 (5 nights)
IAAPA Certification: 16 credit hours.
Food and Beverage: Includes three (3) lunches and one (1) reception.
More information: You can always contact IAAPA APAC for more information.
JOSE “BLUE” REYNA III, ICAE
BLUE REYNA joined Enchanted Kingdom in 2010 to oversee its Rides & Attractions Department.
The following year he was tapped to head the Park Operations Division of this first and only world-class theme park in the Philippines that opened in 1995.
In January 2018, he relinquished his role as Division Head of Park Operations to lead the newly created Safety & Risk Management Division of Enchanted Kingdom.
Responsible for maintaining a safe and secure environment for the facility’s over 800 cast members and close to 2 million guests a year, his division oversaw threat assessment, risk management, security, health, first aid and emergency preparedness.
An International Association of Amusement Parks and Attractions (IAAPA) Certified Attractions Executive, Blue possesses National Association of Amusement Ride Safety Officials (NAARSO) certification in Operations as well as Amusement Ride Inspection, and similarly has Amusement Industry Manufacturers and Suppliers (AIMS) International accreditation as Operations Technician and Associate Ride Inspector.
He served for several years in the IAAPA Asia Pacific Safety Sub-Committee and has given talks at IAAPA Safety Institutes and as faculty at IAAPA Institute for Attraction Managers, sharing industry best practices in operations, maintenance, safety and risk management.
His educational background indicates a scholarship at the Philippine Science High School, then tertiary education at the University of the Philippines, University of the East in Manila and the University of Hawaii in Manoa.
Cecelia Choye, ICAM
Cecelia began her career in Retail Operations at Parkson Corporation Ptd. Ltd,
Malaysia working through pre-opening of 4 retail departmental stores across
After 5 years working in Retail Operations, Cecelia joined Bukit Gambang
Resort City, an integrated resort in Malaysia. She had operations department under her portfolio which included Treasury, Rentals, Retail and Photography and Guests Services.
In 2011, Cecelia joined Resorts World Sentosa, Singapore and was part of pre-opening management team and launch the new Marine Life Park facility featuring Adventure Cove Waterpark, Dolphin Island, and S.E.A. Aquarium. Cecelia has the opportunity to cross multiple departments and multi- attractions (inclusive of Universal Studios Singapore) in a variety of leadership roles during his time at Resorts World Sentosa including all Operations divisions and Business Development including loyalty programs.
Cecelia then made the pre-opening team for Desaru Coast Adventure Waterpark in Johor, Malaysia as the Head of Attractions before moving to join Wild Wild Wet, Singapore overseeing the entire attraction which includes but not limited to Attractions/Lifeguarding, Entry/Guest Services and Business Development and Membership.
Shaun is Founder and President of www.AttractionsAcademy.com, providing global attractions virtual and onsite training, organizational development, service excellence, leadership, performance improvement and operations consultancy for the attractions industry. Shaun is co-author of the industry leadership book ‘Reasons 2 Reward’ and author of numerous attractions industry features. Shaun is currently Chair for the IAAPA Asia Pacific Education Sub Committee and member of the IAAPA Global Education Committee. Shaun has supported the development of many world class attractions including Wet ‘n’ Wild Water World, Ferrari World Abu Dhabi, Sea World, Warner Bros. Movie World, The Exploratorium, The Guggenheim, Enchanted Kingdom, Omaha Children’s Museum and The Park at OWA.
Shaun is Founder and President of Attractions Academy, supporting your attraction to deliver world class experiences through the management of your people. Attractions Academy provides global attractions virtual and onsite training, organizational development, service excellence system implementation, leadership development, performance improvement, human resource initiatives and operations consultancy for the attractions industry. Shaun is co-author of the industry leadership book ‘Reasons 2 Reward’ and author of numerous attractions industry features. Shaun is currently Chair for the IAAPA Asia Pacific Education Sub Committee and member of the IAAPA Global Education Committee. Shaun has supported the development of many world class attractions including Wet ‘n’ Wild Water World, Ferrari World Abu Dhabi, Sea World, Warner Bros. Movie World, The Exploratorium, The Guggenheim, Enchanted Kingdom, Omaha Children’s Museum and The Park at OWA.
Yael S. Coifman
Yael is a founding partner of LDP. With over 20 years of experience conducting market and financial assessments of projects throughout the EMEA region, Asia, Africa and the Americas. She applies global knowledge and passion for the industry to every local market situation. Based in London, Yael conducts studies on stand alone attractions and museums or innovative leisure real estate projects that incorporate entertainment, retail and attraction elements into resorts and tourism destinations. She provides qualitative and quantitative analysis regarding entertainment concepts and content, strategic development and financial feasibility.
COOKIE S. BARTOLOME
In the past 27 years, Cookie Bartolome has made waves in the fields of media, advertising, marketing, and themed experiences. Beginning her career in advertising, Cookie has managed a wide-range of local and international clients, such as Coca-Cola, Procter & Gamble, Globe Telecom, and Jollibee. She later moved to marketing, becoming the head of Integrated Marketing at ABS-CBN.
Most notably, Cookie played an integral role in the development of ABS-CBN’s multi-media campaign Tabang Na, Tulong Na, Tayo Na (TulongPH), a drive to raise donations for the relief and rehabilitation for the survivors of the Bohol quake, the war in Zamboanga and Typhoon Haiyan. The advocacy campaign included selling Tulong shirts and conducting Tulong fund-raising concerts with the country’s leading artists performing pro-bono and raising funds from the public. It won numerous awards, including the Spark Award for Media Excellence and for Best in Show; the PH Quill Award; the Lopez Achievement Award and a citation for the Yolanda Hero award; and the Grand Anvil Award. Under her leadership, ABS-CBN was also recognized as the 2015 Agora Award for Marketing Company of the Year.
In 2016, she completed the IAAPA Attraction Managers Program and Harvard Business School’s Advanced Management Program and later on assumed the role of Head of ABS-CBN Themed Attractions. In her capacity as head she serves as President and CEO of KidZania Manila and President of ABS-CBN Themed Experiences Inc. which operates ABS-CBN Studio Experience and ABS-CBN Studio Tours. Her vision is to share the Filipino brand of happiness thru meaningful themed experiences.