IAAPA Institute for Attractions Managers Online - May

Matt Heller has spent 31 years in the attractions industry, spending time in both operations and human resources. In 2011, Matt created his own leadership development consulting company, Performance Optimist Consulting, where he now gets to help leaders from all over the industry make sure they are getting the most out of themselves and their teams.

Randy Josselyn is an expert in ticketing systems, theme park marketing membership programs and waterpark design/operations. Randy works at Gateway Ticketing Systems as the Principal for Wildlife and Conservation providing operational insight and best practices in the industry. Prior to joining Gateway Ticketing, Randy founded Trajectory Ticketing, a consulting company providing expertise for waterparks, theme parks and museum/zoos/aquariums. Prior to that, Randy was employed by Walt Disney Parks and Resorts where he managed new and existing ticketing projects, including the Annual Passport Monthly Payment Program. Randy was also the Director of Admissions and Hospitality at Wild Rivers Waterpark in Irvine, California where he worked for 15 years, working up through the ranks in a variety of departments. At Wild Rivers, Randy was responsible for ticketing systems, computer technology, website development, parkwide hospitality, pricing, guest services, and was a member of the Wild Rivers marketing team. Randy chairs the IAAPA (International Association of Amusement Parks and Attractions) IAAPA Finance and Technology Committee and instructs the Institute of Attraction Managers program. Randy is a multiyear speaker at the IAAPA, WWA and other associations and is an IAAPA Certified Attractions Executive (ICAE). Randy and his wife Bria reside in in Nashville, Tennessee with their 5 children.

Vanessa Lewis has over 30 years of experience in accounting and financial reporting, and currently is an independent museum consultant.  She received her CPA experience with Ernst & Young, then developed reporting and planning skills at private and public manufacturing companies before finding her niche in the non-profit world.  She spent over 8 years as the CFO of the Aquarium of the Pacific in Long Beach before transitioning to a consultative role. She received her BA in Anthropology from UCLA and serves on the board of the USS IOWA and the Historical Naval Ships Association. Vanessa served as a member of the IAAPA Finance & IT Subcommittee from 2017 to 2019.

Cindy has spent her career consulting on a wide variety of areas in the attractions industry including amusement rides, risk management, emergency preparedness, and general public safety initiatives. She has both a bachelor's and master's degrees in mechanical engineering from the University of Waterloo and enjoys teaching others about safety. Cindy is a current member of the IAAPA North American Safety Advisory Committee and taught the IAAPA Safety Institute program both online and at IAAPA Expo in 2019.

Founder and CEO of Hownd, an experience promotion platform for LBEs and Attractions across the world, Brandon Willey has developed a passion for the attractions industry and experience economy as well as a deep knowledge of the local marketing ecosystem. Brandon is the chair of IAAPA’s FEC/LBE Committee, on the IAM faculty, and can be found at most IAAPA events around the world.

Currently headquartered in Tempe, Arizona, you can connect with him at LinkedIn.com/in/bwilley.

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