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IAAPA Institute for Attractions Managers Online - May


Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 (valued at $329) | Nonmember Price: $450
Credit Hour(s): 10

Join us for a live, interactive IAAPA Institute for Attractions Managers program from the comfort of your home or office. This virtual class is scheduled over a five-day period and covers introductory-level concepts for attractions managers. 

*Please note: This program delivers the same material as the in-person IAAPA Institute for Attractions Managers program. Individuals who have already completed the in-person program do not need to take this course. 

Click here for more details about the IAAPA Institute for Attractions Managers

Attendance on all five days is required. Registration covers the complete course program. 

IAAPA Institute for Attractions Managers Interest Form


Matt Heller

Matt Heller, ICAE

Founder, Performance Optimist Consulting

Matt Heller has spent 31 years in the attractions industry, spending time in both operations and human resources. In 2011, Matt created his own leadership development consulting company, Performance Optimist Consulting, where he now gets to help leaders from all over the industry make sure they are getting the most out of themselves and their teams. Matt is currently serving on the IAAPA Human Resources Subcommittee.

Randy Josselyn

Randy Josselyn, ICAE

Principal – Wildlife and Conservation, Gateway Ticketing Systems, Inc.

Randy Josselyn is an expert in ticketing systems, theme park marketing membership programs and waterpark design/operations. Randy works at Gateway Ticketing Systems as the Principal for Wildlife and Conservation providing operational insight and best practices in the industry. Prior to joining Gateway Ticketing, Randy founded Trajectory Ticketing, a consulting company providing expertise for waterparks, theme parks and museum/zoos/aquariums. Prior to that, Randy was employed by Walt Disney Parks and Resorts where he managed new and existing ticketing projects, including the Annual Passport Monthly Payment Program. Randy was also the Director of Admissions and Hospitality at Wild Rivers Waterpark in Irvine, California where he worked for 15 years, working up through the ranks in a variety of departments. At Wild Rivers, Randy was responsible for ticketing systems, computer technology, website development, parkwide hospitality, pricing, guest services, and was a member of the Wild Rivers marketing team. Randy chairs the IAAPA (International Association of Amusement Parks and Attractions) IAAPA Finance and Technology Committee and instructs the Institute of Attraction Managers program. Randy is a multiyear speaker at the IAAPA, WWA and other associations and is an IAAPA Certified Attractions Executive (ICAE). Randy and his wife Bria reside in in Nashville, Tennessee with their 5 children.

Vanessa Lewis

Vanessa Lewis

Director of Reporting, Aquarium of the Pacific

Vanessa Lewis has over 30 years of experience in accounting and financial reporting, and currently is an independent museum consultant.  She received her CPA experience with Ernst & Young, then developed reporting and planning skills at private and public manufacturing companies before finding her niche in the non-profit world.  She spent over 8 years as the CFO of the Aquarium of the Pacific in Long Beach before transitioning to a consultative role. She received her BA in Anthropology from UCLA and serves on the board of the USS IOWA and the Historical Naval Ships Association. Vanessa served as a member of the IAAPA Finance & IT Subcommittee from 2017 to 2019.

Cindy Sypher

Cindy Sypher

Designated Consulting Engineer and the President, Sypher & Associates Field Engineering Ltd

Cindy has spent her career consulting on a wide variety of areas in the attractions industry including amusement rides, risk management, emergency preparedness, and general public safety initiatives. She has both a bachelor's and master's degrees in mechanical engineering from the University of Waterloo and enjoys teaching others about safety. Cindy is a current member of the IAAPA North American Safety Advisory Committee and taught the IAAPA Safety Institute program both online and at IAAPA Expo in 2019.

Brandon Willey, CEO, Hownd

Brandon Willey

CEO, Hownd


Brandon has 15 years of executive leadership experience in business operations, product development, sales, and marketing. As Founder and CEO of Hownd, an effortless foot traffic platform for FECs and Attractions headquartered in Tempe, Arizona, he has developed a passion for the attractions industry as well as a broad knowledge of the local marketing ecosystem and experience economy.

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