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IAAPA Institute for Attractions Managers - Middle East Focus (Virtual)


Event Type: Education
Venue: Online
Member Price: 280€ (excl. VAT) | Nonmember Price: 380€ (excl. VAT)
Credit Hour(s): 10

Daily from 3 - 5 p.m. GST / 1 - 3 p.m. CEST 


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Join us for a live, interactive IAAPA Institute for Attractions Managers program from the comfort of your home or office. This virtual class is scheduled over a five-day period and covers introductory-level concepts for attractions managers.

The IAAPA Institute for Attractions Managers is the attractions industry’s premier professional development program for leaders with five or fewer years’ experience in attractions management.

The intensive five day program (2 hours / day) is presented by industry experts who will make sure participants gain a solid understanding of the key disciplines and processes required to manage a successful attraction and become a great leader. 

Click here for further details about the IAAPA Institute for Attractions Managers.


Why participating?

The IAAPA Institute for Attractions Managers offers you valuable course materials, and best practices to learn and share within your own facility. The course focuses on offering you a deep cross-departmental understanding of the attractions industry and other beneficial skills for leaders to shape you for higher positions within your facility. You'll meet industry experts and veterans who will help you with your daily questions and inspire you to become the best industry professional possible. 

If you have an interest in or some experience with leading a team, the global attractions perspective, learning across departments, and sharing best practices across member types, then this is the perfect course for you.

Get ready to grow your network and have fun with your industry peers.


Middle East Focus

The IAAPA Institute for Attractions Managers is offered multiple times each year, both virtual and in-person.

This edition of the course will have a special focus on Middle East trends, data, and practices. Make sure to attend this version of the course if you're from a facility in the Middle East to benefit the most from this virtual institute. 




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*Additional participants in your organization can save 60 on registration with the group rate: 220 for members and 320 for nonmembers. (VAT not included, B2B and B2C VAT rules applicable).



  • Sandy Clark, Director Exhibition Operations, Expo 2020 Dubai
  • Michael Collins, Senior Partner, Leisure Development Partners
  • Yael Coifman, Senior Partner, Leisure Development Partners
  • Mikael Ahlerup, Secretary-General, Swedish Floorball Federation
  • Massimiliano Freddi, CEO, Wonderwood

(More speakers to be announced)


Course modules

  • Introduction to the Attractions Industry
  • Attractions Finance
  • Attractions Leadership
  • Attractions Marketing
  • Attractions Revenue Operations
  • Facility Operations and Safety



Sun. May 30 | 3 - 5 p.m. GST Session 1
Mon. May 31 | 3 - 5 p.m. GST Session 2
Tue. June 1 | 3 - 5 p.m. GST Session 3
Wed. June 2 | 3 - 5 p.m. GST Session 4
Thu. June 3 | 3 - 5 p.m. GST Session 5



Participation in this course will earn you 10 credits towards IAAPA certification renewal. A Certificate of Course Completion will be offered to participants who attended all modules. Attendance on all five days is required. 

*Please note: This program delivers the same material as the in-person IAAPA Institute for Attractions Managers program. Individuals who have already completed the in-person program do not need to take this course. 



Should you have any questions regarding this virtual institute, please contact Tom Vandenbroucke, Education Manager, IAAPA EMEA.