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IAAPA Institute for Attractions Managers Manila


Event Type: Education
Venue: In-Person
Member Price: $399 | Nonmember Price: $530
Credit Hour(s): None

IAAPA Institute for Attractions Managers is the attractions industry's premier development program for professionals with five or fewer years' experience in management. 

The intensive two-and-a-half-day program offers a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material. 

IAAPA Institute for Attraction Managers participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction. 

Exclusive Offer for Filipino Participants

Are you or your company located in the Philippines and are not yet IAAPA members? Register for two or more participants today and enjoy exclusive IAAPA member benefits with a complimentary IAAPA membership until December 2019.

Space is limited, secure your registration online before 5 July 2019! 

Program Details

Registration Deadline: 5 July 2019

Venue: Shangri-La Makati Hotel, Manila, Philippines


  • Amanda Byrne, Chief Experience Officer, Scenic World Australia

  • Doug Akers, Sr. Director, Park Operations, Universal Studios Beijing

  • Joseph Leung, Senior Director, Food Service Operations, Universal Studios Beijing

  • Mark Dvorchak, Managing Partner, Pro Forma Advisors LLC

  • Shaun McKeogh, ICAE, Founder & President, Attractions Academy

Who Should Attend

The program is designed for emerging industry professionals with five or fewer years of experience, who have the potential and commit¬ment to be on a senior management team. 

The Institute covers the following five core subject areas: 

  1. Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools. 
  2. Attractions Marketing: marketing, media relations, advertising, group sales, and public relations. 
  3. Attractions Leadership: human resources development strategies
  4. Facility Operations and Safety: industry regulation, facility management best practices, and crisis management. 
  5. Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue. 

Institute Fee Includes

  • Institute tuition and support materials
  • Lunches and refreshments
  • Kidzania tour and welcoming reception 
  • Certificate of completion