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IAAPA Institute for Attractions Managers Shanghai


Event Type: Education
Venue: In-Person
Member Price: $660 or $1,100 (Includes accommodation) | Nonmember Price: $880 or $1330 (Includes accommodation)
CEU's: 16

The IAAPA Institute for Attractions Managers is the attractions industry’s premier development program for professionals with five or fewer years’ experience in management.

The intensive two-and-a-half-day program offers a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material. IAAPA Institute for Attraction Managers participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction.

The Institute covers the following five core subject areas: 

  1. Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools.
  2. Attractions Marketing: marketing, media relations, advertising, group sales, and public relations.
  3. Attractions Leadership: human resources development strategies
  4. Facility Operations and Safety: industry regulation, facility management best practices, and crisis management.
  5. Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue. 

 Institute Fee Includes:

  • One registration for IAAPA Expo Asia applicable only for the IAAPA Institute for Attraction Managers participant
  • Institute tuition and support materials
  • Daytime meals and refreshments
  • Certificate of completion
  Member Non-member

Expo + IAAPA Institute for Attraction Managers
(Includes access to trade show floor, Opening Ceremony, Education Conference, and Institute)

$660 $880
Expo + IAAPA Institute for Attraction Managers
(Same as above plus three nights' accommodations at Toy Story Hotel)
$1,110 $1,330



Paul Pei

Paul Pei

President, ParkAD LLC – Adviser to Theme Parks
Shaun McKeogh

Shaun McKeogh

Founder and President, Attractions Academy
Jose Blue Reyna

Jose “Blue” Reyna III, ICAE

Head, Safety and Risk Management Division, Enchanted Kingdom
Victor Danau headshot

Victor Danau

Director, Asia Pacific Development and Operations, Ripley’s Entertainment Inc.
Mark Dvorchak

Mark Dvorchak

Managing Partner, Pro Forma Advisors LLC