IAAPA Water Parks Week Latin America, Caribbean

IAAPA Water Park Week is an online educational experience that will share educational videos and resources specifically for water parks and live educational sessions.

Join this event to learn with your colleagues and friends about the topics that will improve the visitor experience in your park, effective ideas to increase your income, and essential maintenance recommendations. Participate in presentations and panels with specific content for this important sector.

Dive into the educational content featured in IAAPA Water Park Week and take your water park to the next level:

• Redesign your marketing strategy with insights straight from a famous water park influencer, plus look at dynamic pricing and 360 actions for your water park.
• Catch up on the latest food and beverage trends. Rediscover the importance of this area in increasing park revenue!
• Keep safety top of mind in your operation with lessons learned on water park crisis management.
• Get practical ideas for achieving an inclusive and accessible park on a budget.
• Stay on top of the innovations and trends that are putting water parks at the forefront of design and visitor experience, as well as sustainability.

Investment

An additional benefit, exclusive for IAAPA Members: 20% discount (in super saver and regular rate) when registering 3 or more people from the same company.

Register Now!

Agenda

Sessions in Spanish: Tuesday, October 18, and Thursday, October 20, 2022.
Session in Portuguese: Wednesday, October 19, 2022. 
     8 a.m. – 12 a.m. Central America.
     9 a.m. – 1 p.m. Colombia, Ecuador, Mexico, Peru.
   10 a.m. – 2 p.m. Chile, ET.
   11 a.m. – 3 p.m. Argentina, Brazil.

The times listed in the agenda are ET (Eastern Standard Time), check the time for your location.

Tuesday, October 18, 2022

10:00 a.m. Welcome
Task force group / IAAPA 
10:10 a.m. Presentation: 360 Digital marketing, sales increase strategies.
Speaker: Martin Orengia, Digital Marketing Analyst, MarKeTing .
10:30 a.m. Presentation: Dynamic Prices for Water Parks
Speaker: Rafael Suarez, General Manager, Five Islands Amusement & Waterpark
10:50 a.m.  Presentation: Water Parks Influencers
Speaker: Alex Ojeda, Content creator. 
11:10 a.m. Experience interchange, Q&A.
11:20 a.m. Break
11:30 a.m. Presentation: Guest experience
 Speaker: Melissa Lockwood, General Manager, Baha Mar Hotel and Resort.
11:50 a.m. Experiences interchange, Q&A.
12:00 p.m. Collaborative Learning: The guest experience
Moderate by IAAPA Water Park Task Force
12:50 p.m. Break
1 p.m. Panel: Rediscovering the importance of F&B in water parks to increase per capita income
Panelist: Rafael Penna, Operations Director, Acqualinda; Claudia Aldana, F&B Manager, Comfenalco Antioquia; Renato Lenzi, Operations Director, The Dolphin Company.
1:40 p.m. Experiences interchange, Q&A.

Wednesday, October 19, 2022

Presented in Portuguese
10:00 a.m. Welcome 
IAAPA Water Park Task Force / IAAPA
10:05 a.m. Presentation:  Minimum conditions for water park start up
Speaker: Francisco Donatiello, Diretor, REPRO Engenharia
10:45 a.m. Water parks opening and closing safety
Speaker: Ana Lopes, Guest Services Manager, Safety Skills Training SST Worldwide
11:05 a.m. Experiences interchange, Q&A.
11:10 a.m. Break
11:25 a.m. Autism and inclusion, Case Acqualinda 
Speaker: Rafael Penna, Operations Director, Acqualinda 
11:35 a.m. Panel: Attracting and retaining young collaborators 
Panelists: Hanna Arruda, Human Resources Corporate Director, Hot Beach Parque e Resorts; Ricardo Penteado, Operations Director, Wet’n Wild.
12:15 a.m. Experiences interchange, Q&A.
12:25 a.m. Break
12:35 p.m. Personal data protection law 
Speaker: Edgar Zattar, Diretor de Tecnolgia, Banco Modal.
12:55 p.m. Trends for revenue operations  
Speaker: Oliver Krause, Experience General Manager, Entretenimento Parques Resorts 
1:15 p.m. IP Trends for Parks: Cascao Mistery Island Case  
Speaker: Cyntia Carneiro, Theme Architect, Mauricio de Souza Productions 
1:40 p.m. Themed and interactive experience 
Speaker: Charles Caan, Executive Director, Caan Creative Solutions 
2 p.m. Experiences interchange, Q&A.

Thursday, October 20, 2022

10:00 a.m. Panel: Crisis management to prevent drowning and fire in water parks
Panelists: Alfonso Delgado, Mexico, and Latin America Executive Director, The Dolphin Company; Natalia Rahalevich, General Manager, Dolphin Discovery Costa Maya; Manuel Xix Pinto, Lifeguard, Garrafon Park, Dolphin Discovery.
11:45 a.m. Experiences interchange, Q&A.
11:00 a.m. Break
11:10 a.m. Best practices about accessibility and inclusion
Speaker: Rafael Penna, Operations Director, Acqualinda; Brianna Angulo, Key Account Manager, IBCEES.
11:50 a.m. Experiences interchange, Q&A.
12:10 p.m. Break 
12:20 p.m. Presentation: Desing and innovation for wáter parks 
Speaker: Diego Cordova, Project Director, Martin Aquatic Design and Engineering
13:05 p.m. Experiences interchange, Q&A.
13:20 p.m. Break 
13:30 p.m. Presentation: Staff retention challenges 
Speaker: Alma Rodriguez, Human Resources Director, Six Flags Mexico and Hurricane Harbor Oaxtepec 
13:50 p.m. Experiences interchange, Q&A.
13:55 p.m.  Closing