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Expo Location
Orange County Convention Center (OCCC)
North and South Buildings
9899 International Drive
Orlando, FL, US

2018 Dates
Conference: Nov. 12 - 16
Trade Show: Nov. 13 - 16

2018 Trade Show Floor Hours
Tuesday, Nov. 13: 10am - 6pm
Wednesday, Nov. 14: 10am - 6pm
Thursday, Nov. 15: 10am - 6pm
Friday, Nov. 16: 10am - 4pm

IAAPA Rookies and Newcomers

Where the Business of Fun Gets Done!

Imagine the knowledge you will receive as more than a dozen experts in Family Entertainment Center (FEC) management share their insights and experiences in how to develop, plan and, run an FEC.

ookies and Newcomers:  FEC 101 is a comprehensive basic program for those thinking of entering this industry as an FEC operator, or for those who may want to expand their network and critical thinking on expansion or change. The two day program looks at everything from researching your market to how to conduct day-to-day operations.

Being connected to the right people is an invaluable part of this experience.  We have a very welcoming industry, and by starting your experience in a smaller group - you will meet others who can help you avoid inevitable pitfalls; and who can lend support to your new ideas.  We provide a great mix of educational experiences, including both roundtable discussions and lectures. 

Your registration includes a welcome reception Saturday afternoon, where you will meet the faculty and other participants, this is hosted at the newest FEC on International Drive; Main Event.  Following a full day in the classroom on Sunday, you will board a bus to  join other FEC operators and suppliers for an Edu-tour to Fun Spot America.  We meet in the classroom again on Monday morning, and by noon the formal education for Rookies and Newcomers:  FEC 101 will be wrapped up.  We celebrate with VIP seating at Monday's lunch and learn with Bob White, COO, Village Roadshow Theme Parks.   The FEC Reception on  Monday night at the Hyatt Hotel, is a great place to network with your new friends; and mingle with other FEC operators from around the world. 

Participation in this course will help you on your way to becoming an IAAPA Certified Attractions Manager!  Learn more about  IAAPA certification.

If you have any questions about this event, please contact:  Leslie Hutcheson.  Leslie can be reached at the IAAPA global headquarters in Orlando, Florida.
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Course Fee Includes:

    • IAAPA Attractions Expo Registration for one
    • Course tuition and support materials 
    • Daytime meals and refreshments 
    • Saturday social event at Main Event, Pointe Orlando
    • Sunday behind-the-scenes tour and dinner at Fun Spot America
    • Reserved seating at Monday's Lunch and Learn Event
    • Monday night FEC reception 
    • Eligibility towards IAAPA certification program

Class size is limited.  Don't delay - register today.


Program Dates and Location 

November 11-13, 2017 | Orange County Convention Center
Saturday Nov 11:  
4:00 p.m. - 7:00 p.m. Main Event, Pointe Orlando -  Welcome Reception

Sunday Nov 13:  
8:30 a.m. –5:30 p.m. Classroom learning, Orange County Convention Center
5:30 p.m. - 9:30 p.m.  Bus to Fun Spot America for behind-the-scenes tour, dinner and activities

Monday Nov 16:  
9:00 a.m. –12:00 noon Classroom learning, Orange County Convention Center
12 p.m. - 2 p.m. Lunch and Learn networking event (reserved seating)
2 p.m. - 5 p.m. - Educational electives
7:30 p.m. - 9:30 p.m. - FEC Reception, Hyatt Hotel
Course fees:

IAAPA members $450.00 (U.S.)
nonmembers $600.00 (U.S.)

Advance registration is necessary. Space is limited and may sell out.

Topics include:
    • Facility Design and Trends
    • Feasibility Studies
    • Business Planning
    • Financing 101
    • Game Room Layout
    • Financial Management
    • Risk Management
    • Hiring, Managing, and Motivating
    • Sales and Marketing
    • Social Media
    • Food and Beverage
    • Developing your Core Values
    • Attraction Mix
June FEC Arcade pics

2017 Faculty: 

Moderators:  Beth Standlee & Richard Sanfilippo

    • Kyle Allison, Owner, Andy Alligator's
    • Christine Buhr, Owner, Shakers
    • Nick DiMatteo, Dave and Busters
    • Julie Dion, DiON Marketing Company
    • Dorothy Lewis, XPress Post
    • Dutch McGrath, President, Amusement Products
    • Jerry Merola, Principal, Amusement Entertainment Management, LLC
    • Richard Sanfilippo, Owner, Sam’s Fun City
    • Beth Standlee, C.E.O., TrainerTainment
    • Drew Tewksbury, Senior Vice-President, McGowan Insurance
    • Douglas W. Wilkerson, Principal, Dynamic Designs and Associate

    Guest Speakers:

    • Leslie Hutcheson, Senior Manager, Constituency Programs and Services - IAAPA

Sponsors: as of May, 2017:


Moss Distributing

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Where the Business of Fun Gets Done!

Return to the IAAPA Attraction Expo Conference Pages for further education and networking opportunities.