Press Releases

IAAPA PRESENTS BRASS RING AWARDS FOR MARKETING EXCELLENCE DURING IAAPA ATTRACTIONS EXPO 2007

 

ORLANDO, FLA. (Nov. 12, 2007) – The International Association of Amusement Parks and Attractions (IAAPA) today announced the 2007 Brass Ring Awards winners during IAAPA Attractions Expo 2007, the association’s annual conference and trade show at the Orange County Convention Center in Orlando, Fla., United States.

The Brass Ring Awards honor attractions for outstanding promotions work in ten categories: integrated marketing campaign, marketing collateral, media kit, outdoor signage, PR campaign, print ad, radio commercial, seasonal special, TV commercial, and web site. Members compete with similar destinations in five classes:
Class 1: Amusement and waterparks under 500,000 in annual attendance; family entertainment centers; attractions; nonprofit zoos, aquariums, and museums; and concessionaires
Class 2: Amusement and waterparks 500,001-1 million in annual attendance; hotels and resorts; casinos; and for-profit zoos, aquariums, and museums
Class 3: Amusement and waterparks 1 million-2 million in attendance
Class 4: Amusement and waterparks 2 million-plus in attendance
Class 5: Manufacturers, suppliers, and consultants

 

This year’s Brass Ring Award winners are:
IntEGRATED MARKETING CAMPAIGN
Class 1
Distinguished Excellence: Paradise Park, Inc. – Lee’s Summit, Mo., United States
Winner: Air Zoo – Portage, Mich., United States
Class 2
Distinguished Excellence: West Midland Safari Park – Worcestershire, England
Winner: TusenFryd ASA – Vinterbro, Norway
Class 3
Distinguished Excellence: San Diego Zoo – San Diego, Calif., United States
Winner: The Calgary Stampede – Calgary, AB, Canada
Class 4
Distinguished Excellence: Dollywood – Pigeon Forge, Tenn., United States
Winner: Santa Cruz Beach Boardwalk – Santa Cruz, Calif., United States

 

MARKETING COLLATERAL
Class 1
Distinguished Excellence: Silver Springs – Silver Springs, Fla., United States
Winner: Speedzone Los Angeles – City of Industry, Calif., United States
Class 2
Distinguished Excellence: TusenFryd ASA – Vinterbro, Norway
Winner: Beach Park – Aquiraz, Ceara, Brazil
Class 3
Distinguished Excellence: Kidzania – Mexico City, D.F., Mexico
Winner: DNC Parks & Resorts at Kennedy Space Center - Orlando, Fla., United States
Class 4
Distinguished Excellence: Hersheypark – Hershey, Pa., United States
Winner: Sentosa Leisure Group – Sentosa, Singapore

 

MEDIA KIT
Class 1
Distinguished Excellence: Minnesota Zoo – Apple Valley, Minn., United States
Winner: Silverwood Theme Park - Boulder Beach Water Park – Athol, Idaho, United States
Class 2
Distinguished Excellence: Hyland Hills Water World – Denver, Colo., United States
Winner: Indiana Beach, Inc. – Monticello, Ind., United States
Class 3
Distinguished Excellence: DNC Parks & Resorts at Kennedy Space Center - Orlando, Fla., United States
Winner: The Calgary Stampede – Calgary, AB, Canada
Class 4
Distinguished Excellence: Cedar Point Amusement Park – Sandusky, Ohio, United States
Winner: Santa Cruz Beach Boardwalk – Santa Cruz, Calif., United States

 

OUTDOOR SIGNAGE
Class 1
Distinguished Excellence: Point Defiance Zoo & Aquarium – Tacoma, Wash., United States
Winner: Calgary Zoo, Botanical Garden & Prehistoric Park – Calgary, AB, Canada
Class 2
Distinguished Excellence: Promotora Xel-Ha – Cancun, Mexico
Winner: Beach Park – Aquiraz, Ceara, Brazil
Class 3
Distinguished Excellence: San Diego Zoo – San Diego, Calif., United States
Winner: The Calgary Stampede – Calgary, AB, Canada
Class 4
Distinguished Excellence: Knott’s Berry Farm – Buena Park, Calif., United States
Winner: LEGOLAND California – Carlsbad, Calif., United States

 

PR CAMPAIGN
Class 1
Winner: Space Center Houston – Houston, Texas, United States
Class 2
Distinguished Excellence: Hyland Hills Water World – Denver, Colo., United States
Winner: Promotora Xel-Ha S.A. de C.V. – Cancun, Mexico
Class 3
Distinguished Excellence: DNC Parks & Resorts at Kennedy Space Center - Orlando, Fla., United States
Winner: The Calgary Stampede – Calgary, AB, Canada
Class 4
Distinguished Excellence: Cedar Point Amusement Park – Sandusky, Ohio, United States
Winner: Santa Cruz Beach Boardwalk – Santa Cruz, Calif., United States

 

PRINT AD
Class 1
Distinguished Excellence: Calgary Zoo, Botanical Garden & Prehistoric Park – Calgary, AB, Canada
Winner: Air Zoo – Portage, Mich., United States
Class 2
Distinguished Excellence: Wild Wadi Waterpark Jumeirah – Dubai, United Arab Emirates
Winner: Miami Seaquarium – Miami, Fla., United States
Class 3
Distinguished Excellence: Denver Zoo – Denver, Colo., United States
Winner: San Diego Zoo – San Diego, Calif., United States
Class 4
Distinguished Excellence: Liseberg – Gothenburg, Sweden
Winner: LEGOLAND California – Carlsbad, Calif., United States
Class 5
Distinguished Excellence: Bay Tek Games, Inc. – Pulaski, Wis., United States
Winner: HUSS Park Attractions GmbH – Bremen, Germany

 

RADIO COMMERCIAL
Class 1
Distinguished Excellence: Utah’s Hogle Zoo – Salt Lake City, Utah, United States
Winner: Minnesota Zoo – Apple Valley, Minn., United States
Class 2
Distinguished Excellence: West Midland Safari Park – Worcestershire, England
Winner: Lake Compounce – Bristol, Conn., United States
Class 3
Distinguished Excellence: San Diego Zoo – San Diego, Calif., United States
Winner: Kings Island – Kings Island, Ohio, United States
Class 4
Distinguished Excellence: Knott’s Berry Farm – Buena Park, Calif., United States
Winner: Blackpool Pleasure Beach – Blackpool, Lancashire, England

 

SEASONAL SPECIAL
Class 1
Distinguished Excellence: Air Zoo – Portage, Mich., United States
Winner: Minnesota Zoo – Apple Valley, Minn., United States
Class 2
Distinguished Excellence: West Midland Safari Park – Worcestershire, England
Winner: Hyland Hills Water World – Denver, Colo., United States
Class 3
Distinguished Excellence: CN Tower/ LA Tour CN – Toronto, ON, Canada
Winner: Xcaret (Promotora Xcaret) – Cancun, Mexico
Class 4
Distinguished Excellence: Liseberg – Gothenburg, Sweden
Winner: Knott’s Berry Farm – Carlsbad, Calif., United States

 

TV COMMERCIAL
Class 1
Distinguished Excellence: Capilano Suspension Bridge – North Vancouver, BC, Canada
Winner: Silverwood Theme Park - Boulder Beach Water Park – Athol, Idaho, United States
Class 2
Distinguished Excellence: Lake Compounce – Bristol, Conn., United States
Winner: Zoo Atlanta – Atlanta, Ga., United States
Class 3
Distinguished Excellence: Carowinds – Charlotte, N.C., United States
Winner: Six Flags Discovery Kingdom – Vallejo, Calif., United States
Class 4
Distinguished Excellence: Canada’s Wonderland – Vaughan, Ontario, Canada
Winner: Six Flags California – Valencia, Calif., United States

 

WEB SITE
Class 1
Distinguished Excellence: Ghost Town in the Sky – Maggie Valley, N.C., United States
http://www.ghosttowninthesky.com
Winner: The Amazing Pizza Machine – Omaha, Neb., United States
http://www.amazingpizzamachine.com
Class 2
Distinguished Excellence: Lake Compounce – Bristol, Conn., United States
http://www.lakecompounce.com
Winner: Noah’s Ark Family Park, Inc. – Wisconsin Dells, Wis., United States
http://www.noahsarkwaterpark.com
Winner: West Midland Safari Park – Worcestershire, England
http://www.wmsp.co.uk
Class 3
Distinguished Excellence: The Calgary Stampede – Calgary, AB, Canada
http://calgarystampede.com
Winner: Ontario Place – Toronto, Ontario, Calgary
http://www.ontarioplace.com
Class 4
Distinguished Excellence: Blackpool Pleasure Beach – Blackpool, Lancashire, England
http://www.blackpoolpleasurebeach.com
Winner: Ocean Park – Aberdeen, Hong Kong
http://www.oceanpark.com.hk

IAAPA Attractions Expo 2007
The IAAPA Attractions Expo 2007 is the largest conference and trade show for the amusement park and attractions industry in the world.  With its theme “Expand Your Universe” the show will draw an estimated 25,000 people from more than 85 countries from the amusement and leisure industries to the Orange County Convention Center from Monday, Nov. 12, through Friday, Nov. 16. The trade show floor will be open Tuesday, Nov.13 through Friday, Nov.16. IAAPA Attractions Expo 2007 offers a solid week of business and fun. More than 1,000 exhibitors will display their products and services in 500,000 net square feet of exhibit space. The event will also include educational sessions, behind-the-scenes tours, marquee social events and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers and visionaries gather to network, view the latest innovations, and plan for the future.  

 

About IAAPA
IAAPA is the premier trade association for the attractions industry worldwide.  Founded almost 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry.

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