Press Releases

What:

Euro Attractions Show (EAS)–2008 Munich, Germany, the premier conference and trade show for the amusement and attractions industry in Europe, will take place at the Messe Munich International in Munich, Germany, 30 September – 2 October, 2008.

The Euro Attractions Show (EAS) moves from winter to fall, and this year the show will take place in conjunction with Oktoberfest celebrations in Munich, Germany. See the latest products, trends, and technologies in the attractions and leisure industry.

Who:

EAS participants will enjoy networking events with industry leaders and colleagues and unparalleled education sessions with renowned speakers from all facility types, while experiencing the fun and excitement of Oktoberfest.

Attendees will come from more than 65 countries and nearly 250 exhibitors will display new rides, products, and services from the attractions industry’s leading manufacturers and suppliers on more than 8,000 net square meters of exhibit space.

Where:

Messe Munich International in Munich, Germany

When:

Exhibit Hours:

Tuesday, 30 September:   10.00 – 17.00

Wednesday, 1 October:    10.00 – 17.00

Thursday, 2 October:        10.00 – 15.00

Special Events:

EAS Welcome Reception: The EAS Welcome Reception will take place in Messe Munich International

30 September from 17.30 to 20.30

Ticket cost is 35€

The EAS Gala - Oktoberfest Style: The Gala will take place in one of  the world-famous beer tents at Oktoberfest, Paulaner Beer Tent

1 October from 15.30 – 23.30

Ticket cost is 95€, and includes special seating, Bavarian Oktoberfest food and drink, and entertainment.

Education Workshops:

Keynote Sessions from Industry Experts:

Educational sessions, behind-the-scene tours, and keynote addresses will offer a variety of quality learning opportunities for attractions industry professionals. 

Tuesday, 30 September

11.15 – 12.15

Authenticity: What Consumers Really Want

EAS opens with a dynamic presentation with featured speaker Joe Pine, internationally acclaimed author, speaker, and management advisor. Mr. Pine will discuss his latest book, “Authenticity: What Consumers Really Want,” and will highlight how businesses must understand what it means to “render authenticity” in their consumer offerings and outreach.

Wednesday 1, October

11:15 – 12:15

Ode to Joy: The State of the European Attractions Industry

David Camp (Economic Research Associates, USA) moderates this session as Mr. Richard Golding, CEO, Parques Reunidos, and Roland Mack, Managing Director, Europa Park, discuss the current state of the leisure industry in Europe and its future direction, the impact of technology and the Internet on the industry, how to satisfy changing consumer trends, the increasing brand consciousness of consumers, and how to provide value for money.

Thursday 2, October

11.15 – 12.15

Five Golden Rules for Attractions

The Themed Entertainment Association (TEA) will explore

fundamentals of the attractions business led by a panel of industry designers

and operators.

Exhibit Floor Size:

Approximately 8,000 net meters

Number of Exhibitors:

More than 250

Product Categories:

More than 100

Estimated Attendance:

More than 7,000 amusement industry professionals from 65 counties. The show is not open to the general public.

Travel and Hotel:

EAS has reserved hotel rooms ranging in price from 175€ to 350€. EAS Munich attendees should reserve hotel rooms as soon as possible due to Oktoberfest. More information regarding EAS hotel and travel is available at http://www.servicebroker.info/EAS2008.