Press Releases

 

Educational Seminars Feature Top Industry Leaders
at EAS Munich 2008 Educational Seminars

Top Attractions Experts to Provide Attendees

With Innovative Ideas and Best Practices

Brussels, Belgium – EAS 2008 Munich offers unique educational programming and provides attendees the opportunity to network with industry professionals and learn from industry experts. The education program is complimentary to registered attendees and is scheduled to run throughout the three days of EAS 2008 Munich 30 September to 2 October 2008.   

EAS Munich attendees will learn from industry leaders across Europe, including speakers from Europa Park, Parques Reunidos, Compagnie des Alpes, Merlin Entertainment, Efteling, the Effiel Tower, Tripsdrill Park and Disneyland Paris. Facility tours at the new BMW Welt and Bavaria Filmstadt offer attendees behind-the-scenes look at popular German attractions.

“EAS Munich is the number one show for amusement park and attractions operators in Europe,” said Andreas Andersen, executive director of IAAPA Europe. “The focus of the education program is on issues that affect European amusement park operators here and now, as well as the factors that will drive their business success.”

Keynote Speeches

Tuesday, 30 September

Authenticity: What Consumers Really Want

EAS opens with a dynamic presentation featuring speaker Joe Pine, internationally acclaimed author of “The Experience Economy.” Mr. Pine will discuss his latest book, “Authenticity: What Consumers Really Want,” and will highlight how businesses must understand what it means to "render authenticity" in their consumer offerings and outreach.

Wednesday, 1 October

Ode to Joy: The State of the European Attractions Industry

David Camp (Economic Research Associates, USA) moderates this session as Mr. Richard Golding, CEO, Parques Reunidos, and Roland Mack, Managing Director, Europa Park, discuss the current state of the leisure industry in Europe and its future direction, the impact of technology and the internet on the industry, how to satisfy changing consumer trends, the increasing brand consciousness of consumers, and giving customers the most valuable experience for their money.

Thursday 2, October

Five Golden Rules for Attractions

The Themed Entertainment Association (TEA) will explore fundamentals of the attractions business led by a panel of industry designers and operators.

Additional Education Seminars Offered at EAS 2008 Munich Include:

 

Crisis Planning and Management:

Leaders from TÜV, Disneyland, and Merlin Entertainments outline the best steps to protect your organization when an incident occurs in the industry.

 

Crisis Communications:

Alain Trouve (Compagnie des Alpes) and Pelle Johannisson (Liseberg) present a case study to demonstrate how to successfully navigate through a facility incident and subsequent crisis.

 

Queue Line Management:

Speakers from Effiel Tower, Low Q, and Tripsdril Park will present case studies of the successful use of queue-line management using technology and creative programming.

 

Motivating Your Workforce:

Hospitality and service management expert Mike Hohnen presents a seminar on maximizing the potential of a front-line workforce.

 

Viral Marketing:

Richard van Hoojidonk from Marketing Monday explores the world of viral marketing and will provide attendees with examples of successful viral marketing strategies.

 

Corporate Special Event Planning:

Michael Kreft (Europapark) and Olaf Vugts (Efteling) discuss how to build a profitable corporate event program.

 

Predicting Success: The Impact of New Attractions on the Performance of European Theme Parks

Peter Cornelis (Breda University) addresses how to predict and forecast the success of attractions.

 

Retailing Magic:

Roland Kleve (Disneyland Paris Resort) explains how Disney Paris Resort created a successful retail operation.

 

Behind the Scenes Tours:

Filmstadt Bavaria: Participants will get a behind the scenes of one of Europe’s largest and most successful film studios, and witness how Filmstadt Bavaria runs a successful attraction in the middle of a busy working film studio.

BMW Welt: Participants will visit the BMW museum and production plant, see how BMW automobiles are made, and understand how BMW is leveraging their brand to increase business.

More than 7,000 attendees will come from more than 65 countries and nearly 250 exhibitors will display new rides, products, and services from the attractions industry’s leading manufacturers and suppliers on more than 8,000 net square meters of exhibit space.

More information about EAS 2008 Munich is available at www.euroas.com.

More than 2,000 hotel rooms have been reserved for EAS attendees through the official EAS housing company Servicebroker® . Attendees can book hotel rooms on line at http://www.servicebroker.info/EAS2008.

EAS Press Office: +1 703/299-5127

IAAPA European Office +32 2 401 6161

Andreas Andersen: aandersen@IAAPA.org

Karen Staley: kstaley@IAAPA.org

Sarah Gmyr: sgmyr@euroas.com

David Mandt: dmandt@euroas.com

Euro Attractions Show (EAS) is owned by the International Association of Amusement Parks and Attractions (IAAPA), and has evolved into Europe’s largest event dedicated to the attractions industry. EASis managed by IAAPA's European operations, under the direction of the EAS Board and the European Advisory Committee. The EAS Board and the European Advisory Committee are made up of European Association Amusement Supplier Industry (EAASI) and IAAPA members from Europe. IAAPA is a non-profit organization. Funds generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry.

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