Press Releases

Amusement Industry Announces European Conference at Europa Park in Rust, Germany September 14, 2004

Marketing and Branding Guru Martin Lindstrom Scheduled to Attend, Speak at Event

ALEXANDRIA, VA (USA) (Sep. 3, 2004) – The International Association of Amusement Parks and Attractions will hold the IAAPA European Conference at the Europa Park leisure park in Rust, Germany on September 14, 2004.  

With the theme of “A New Era of Creativity and Innovation,” the conference will feature a keynote address by Martin Lindstrom, one of the world’s leading marketing and branding experts. Lindstrom has developed successful marketing strategies for top-level clients including Mars, Pepsi, American Express, Mercedes-Benz, Ericsson, and the Yellow Pages. At the IAAPA European Conference, Lindstrom will address the need for amusement parks and attractions to develop strong international brands.  

“The amusement industry is pleased that Mr. Lindstrom will share his expert knowledge of branding at the IAAPA European Conference,” said Clark Robinson, IAAPA President and CEO. “His development of new and groundbreaking marketing techniques has proved extremely effective for high-profile clients, and we are confident that his presentation will provide attendees with the tools they need to enhance their branding strategies.”  

The IAAPA European Conference will also include presentations by a multitude of other    amusement industry leaders, including Roland Mack, CEO of Europa Park; Robert Masterson, President of Ripley Entertainment, Inc.; Richard Pawley, Chair of the British Association of Leisure Parks, Piers, and Attractions; Zoltan Kun and Gerben Weening of PAN Parks; Salem Bin Dasmal of the Dubai Tourism Development Company; and Fabio Massimo Giuseppetti, principal of Palamon Capital Partners.  

Individuals interested in attending the IAAPA European Conference can register online at www.iaapa.org.  

Editors Note/Martin Lindstrom: A biography and downloadable images of Martin Lindstrom are available at www.martinlindstrom.com.  

Editors Note/ European Conference: IAAPA will open the IAAPA European Conference to registered media attendees beginning at 14:00 (2:00 p.m.) on September 14, 2004. Media attendees must be credentialed, working staff members of an established newspaper, magazine, or broadcast outlet, with an assignment (preferably in writing) from an editor to cover this event. Media reservations are required, and space is limited because of the physical limitations of the conference’s host facility. Media must register by contacting Jeff Bertus, IAAPA Europe Vice President at Europe@iaapa.org.  

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IAAPA is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents over 4,500 facility, supplier, and individual members from more than 90 countries. IAAPA strives to help members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry. www.iaapa.org