Press Releases

IAAPA Marketing Campaign Named Best Association Marketing Effort for 2003

ALEXANDRIA, VA (USA) (May 1, 2004) – IAAPA 's convention marketing campaign was the finest marketing campaign in the association industry in 2003, the Society of National Association Publishers announced this month.

SNAP awarded First Place in the 2004 EXCEL Awards to IAAPA for its IAAPA Orlando 2003 Annual Convention and Trade Show "Masterpieces of Fun" attendee marketing campaign. The campaign blended recognizable artistic images-such as the Mona Lisa-- with the IAAPA brand of fun and excitement.

"We thank SNAP for recognizing the campaign's memorable theme and innovation," said IAAPA President Clark Robinson. "The campaign was a huge success--generating one of the highest attendances in IAAPA tradeshow history-so this campaign was as successful as it was attractive."

The EXCEL program judges more than 1,000 magazines, newsletters, scholarly journals, electronic publications, and websites for editorial content, design, general excellence, and improvement.

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IAAPA is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents over 4,500 facility, supplier, and individual members from more than 90 countries. IAAPA strives to help members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry. www.iaapa.org