Press Releases

IAAPA Orlando 2003 Attendee Campaign Wins First Place In International “Art of the Show” Awards

ALEXANDRIA, VA (USA) (Sep. 3, 2004) – The attendee marketing campaign for the IAAPA Orlando 2003 Annual Convention and Trade Show was awarded first place in the International Association for Exhibition Management (IAEM) “Art of the Show” competition, IAEM and IAAPA announced this week.  

Developed by IAAPA and its design vendor for the project -- the Washington, DC-based design and communications firm Kircher, Inc.- the 2003 Masterpiece of Fun campaign won first place in the Attendance Promotion Campaign category. An independent jury of exhibition professionals judged the campaign, which integrated images of familiar artistic masterpieces with colorful graphics and fonts to convey information about the amusement industry’s premier worldwide gathering.  

“We thank IAEM for recognizing our innovative and effective attendee marketing campaign,” said IAAPA President Clark Robinson. “In addition to being fun and appealing, the Masterpiece of Fun campaign attracted more than 30,000 attendees at IAAPA Orlando 2003.”  

According to Ana Elisa Benavent, IAAPA’s vice president of membership and marketing, the campaign was successful because “it combined recognizable images with a fun theme that was relevant and interesting to a very diverse audience of attendees from different backgrounds, businesses, and countries.”  

IAAPA Orlando 2004 will take place November 15-20, 2004 at the Orange County Convention Center in Orlando, Florida, USA, the theme park capital of the world.  

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IAAPA is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents over 4,500 facility, supplier, and individual members from more than 90 countries. IAAPA strives to help members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry. www.iaapa.org