Attractions and Suppliers Win Brass Ring Awards for Excellence
At IAAPA Attractions Expo 2010
(Nov. 19, 2010) – The International Association of Amusement Parks and Attractions (IAAPA) presented the prestigious Brass Ring Awards Nov. 17 in conjunction with IAAPA Attractions Expo 2010 at the Orange County Convention Center in Orlando, Fla., Nov. 15 – 19.
This year the awards, which build on the tradition of the “brass ring,” recognize excellence in more than 45 categories under multiple disciplines, including marketing, live entertainment, human resources, retail, best family entertainment center, best new product, and best exhibit at IAAPA Attractions Expo 2010. Supporting organizations of the event include Matt Davenport Productions, Inc., RWS and Associates Entertainment, Inc., and Heartbeat Productions, Inc.
The tradition of the brass ring in the attractions industry dates back to the carousels of the late 1800s. Rings were suspended above riders low enough to reach, but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was rare and was rewarded with a free ride. Today, the term ‘brass ring’ is synonymous with high achievement in the attractions industry.
A complete list of award winners follows:
MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including waterparks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including waterparks—with annual attendance of more than 1 million
Best of Brass
Calgary Stampede; Alberta, Canada; www.calgarystampede.com
Television Commercial
Class 1: Selvatica, Cancun, Mexico; www.selvatica.com.mx
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Class 4: Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Radio Commercial
Class 1: Family Fun Center & Bullwinkle’s Restaurant, Wilsonville, Oregon, United States; www.fun-center.com
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
Class 3: The Beach Waterpark, Mason, Ohio, United States; www.thebeachwaterpark.com
Class 4: Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Print Advertising
Class 1: MagiQuest, Tillamook, Oregon, United States; www.magiquest.com
Class 2: San Diego Zoo, San Diego, California, United States; www.sandiegozoo.org
Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Class 4: Calgary Stampede, Alberta, Canada; www.calgarystampede.com
Outdoor Advertising
Selvatica, Cancun, Mexico; www.selvatica.com.mx
Integrated Marketing
Monterey Bay Aquarium, Monterey, California, United States; www.monteraybayaquarium.org
Digital Marketing
Calgary Stampede, Alberta, Canada; www.calgarystampede.com
LIVE ENTERTAINMENT EXCELLENCE
Atmosphere/Street Show
“The Gemtones,” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Edutainment
“Year of the Tiger: Changing the Flight of the Ultimate Predator,” Six Flags Great Adventure, Jackson, New Jersey, United States; www.sixflags.com/greatadventure
Female Performer
Rebecca Galarza, Santa’s Village, Jefferson, New Hampshire, United States; www.santasvillage.com
Male Performer
Paul Carter, Six Flags Fiesta Texas, San Antonio, Texas, United States; www.sixflags.com/fiestatexas
Sports Show
“Dancing on Ice,” Silverwood Theme Park, Athol, Idaho, United States; www.silverwoodthemepark.com
Production Less Than $25,000
“Grand Tournament of Champions,” Legoland California, Carlsbad, California, United States; www.legoland.com
Production $25,000-$50,000
“Vintervivlar,” Liseberg, Gothenburg, Sweden; www.liseberg.com
Production $50,000-$100,000
“Cirque Innosta Presents L’Orage,” Lagoon Park, Farmington, Utah, United States; www.lagoonpark.com
Production $100,000-$200,000
“Dr. Fright’s Carnevil,” Six Flags Over Georgia, Austell, Georgia, United States; www.sixflags.com/overgeorgia
Production $200,000-$400,000
“Imagine,” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Production $400,000-$700,000
“Kinetix,” Busch Gardens Tampa, Tampa, Florida, United States; www.buschgardens.com
Production $700,000-$1 Million
“Kaboom,” Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Production $1 Million-plus
“Blue Horizons,” SeaWorld San Diego, San Diego, California, United States; www.seaworld/sandiego.com
Heartbeat Award
“Tap: The Show,” Hersheypark, Hershey, Pennsylvania, United States; www.hershepark.com
Spirit Award
Juk Cheung, Ocean Park, Hong Kong; www.oceanpark.com.hk
HUMAN RESOURCES EXCELLENCE
Innovative Training Program (More Than 1 Million in Attendance)
Whiting’s Foods, Santa Cruz Beach Boardwalk, Santa Cruz, California, United States; www.beachboardwalk.com
Innovative Training Program (Less Than 1 Million in Attendance)
Luna Park, Sydney, Australia; www.lunaparksydney.com
Reward and Recognition Program (More Than 1 Million Annual Attendance)
Efteling, B.V., Kaatsheuvel, the Netherlands; www.efteling.com
Reward and Recognition Program (Less Than 1 Million Annual Attendance)
Calaway Park, Calgary, Alberta, Canada; www.calawaypark.com
RETAIL EXCELLENCE
Best Use of Souvenir Branding (More Than 1 Million Annual Attendance)
Delaware North P&R, Kennedy Space Center, Orsino, Florida, United States; www.kennedyspacecenter.com
Best Use of Souvenir Branding (Less Than 1 Million Annual Attendance)
Sea Life, Carlsbad, California, United States; www.sealifeus.com
Merchandising Display
Silver Dollar City, Branson, Missouri, United States; www.silverdollarcity.com
Redemption Item
Ramoji Film City, Hydersbad, Andhra Pradesh, India; www.ramojifilmcity.com
Unique Souvenir
Sea Life, Poole, Dorset, England; www.visitsealife.com
TOP FAMILY ENTERTAINMENT CENTER (FEC)
North America
Triple Play Family Fun Park, Hayden, Idaho, United States; www.3play.com
International
Happylon, Moscow, Russia; www.happylon.rv
BEST NEW PRODUCT
Impact Award
Bob’s Space Racers; Dayton Beach, Fla., United States; www.bobsspaceracers.com
Major Theme/Amusement Park Ride/Attraction
Winner: Intamin Ltd.; Family Launch Coaster with Freefall; Booth #3224; Glen Burnie, Maryland, United States; www.intaride.com
Kiddie Ride/Attraction
Winner: Extreme Engineering; Cannonball Air Blaster "Battle Dome;” Booth #3400; Newcastle, California, United States; www.extremeengineering.com
Waterpark Ride/Attraction
Winner: ProSlide Technology, Inc.; Topsy-Turvy; Booth #2440; Ottawa, Ontario, Canada; www.proslide.com
Family Entertainment Center Ride/Attraction
Winner: Animalive; Animalive Partyroom; Booth #1874; Brighton, East Sussex, United Kingdom; www.animalive.com
Coin-Operated Kiddie Ride
Winner: Falgas Industries; Kiddy Center; Booth #3803; Castello d'Empuries, Giro, Spain; www.falgas.com
Technology Applied to Amusement
Winner: Media Vision; Fluorescent Ink Printing Process; Booth #324; Whitby, Ontario, Canada; www.mvisioninc.com
Coin-Operated Arcade and Redemption Equipment
Winner: Bob's Space Racers; Strike Zone; Booth #2024; Dayton Beach, Florida, United States; www.bobsspaceracers.com
Services/Equipment and Supplies
Winner: Safe Strap Company, Inc.; SRB360; Booth #4229; Wharton, New Jersey, United States; www.ridebelts.com
Games and Merchandise
Winner: Bob's Space Racers; Lucky Duck; Booth #2024; Dayton Beach, Florida, United States; www.bobsspaceracers.com
Food Services
Winner: Scara's Italian Ices, Inc.; Scara's Gourmet Italian Cream Ice; Booth #3571; South Amboy, New Jersey, United States; www.scaras.com
BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2010
IMAGE AWARD
Ripley Entertainment Inc.; Booth #4803
100 – 200 square feet
Winner: Perky's Pizza; Booth #5531; Oldsmar, Florida., United States; www.perkys.com
300 – 500 square feet
Winner: Createk; Booth #468; Cheshire, Connecticut., United States; www.createkstone.com
600 – 1,000 square feet
Winner: Forrec; Booth #1663; Toronto, Ontario, Canada; www.forrec.com
1,001+ square feet
Winner: Bob's Space Racers, Inc.; Booth #2024; Dayton Beach, Florida., United States; www.bobsspaceracers.com
About IAAPA Attractions Expo 2010
IAAPA Attractions Expo 2010 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “It’s All Here: The Thriving Marketplace for the Attractions Industry,” the show takes place in Orlando, Florida, and draws industry professionals from more than 90 countries to the Orange County Convention Center from Monday, Nov. 15, through Friday, Nov. 19. The trade show floor is open Tuesday, Nov. 16, through Friday, Nov. 19. The event includes educational sessions, behind-the-scenes tours, and networking opportunities. Attraction industry leaders, decision makers, and visionaries gather to view the latest innovations, plan for the future, learn from each other, and network at IAAPA Attractions Expo 2010. Additional information is available at www.IAAPA.org/IAAPAAttractionsExpo.
About IAAPA
International Association of Amusement Parks and Attractions is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. www.IAAPA.org.
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Contact Information
Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org |
