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Top Attractions Industry Executives Learn How Dubai Attractions Deliver Exceptional Guests Experiences During IAAPA Leadership Conference 2015

(April 17, 2015) – One hundred and seventy-four top attractions industry professionals from 28 countries toured many of Dubai’s world-renowned facilities and heard top leisure industry executives explain how the region drives business through a culture of exceptional customer service and incredible guest experiences during IAAPA Leadership Conference 2015. The conference took place 10-12 March in one of the world’s burgeoning leisure industry markets: Dubai and Abu Dhabi, United Arab Emirates.

Seven Behind-the-Scenes Tours of the Region’s Premier Attractions

Conference attendees toured seven area attractions to see firsthand how to build great customer experiences by defining a strategy, integrating technology, taking a disciplined approach to brand management, and ensuring staff commitment to excellence. Facilities toured include: Atlantis, The Palm; At the Top, Burj Khalifa; Ferrari World Abu Dhabi; the under-construction IMG Worlds of Adventure; Ski Dubai; Wild Wadi Waterpark; and Yas Waterworld Abu Dhabi.

Presentations from UAE’s Top Leisure and Tourism Industry Executives

Keynote speaker Gerald Lawless, president and group chief executive officer of Jumeirah Group; Yousuf Lootah, executive director of Dubai’s Department of Tourism and Commerce Marketing (DTCM); and Matthew Priddy, chief technical officer at Dubai Parks and Resorts were among executives who shared insights at IAAPA Leadership Conference 2015.

Lawless spoke on 10 March at the Jumeirah Emirates Tower, and provided his views on the importance of tourism in Dubai, steps the Jumeirah Group takes to train colleagues to provide excellent customer service, and the need to retain employees and maintain their happiness once they have joined the company.

Lootah and Priddy, who presented at the Atlantis Resort 11 March, spoke about the goal of Dubai to attract 20 million annual visitors, and the design, engineering, and production of shows and rides at three of Dubai Parks and Resorts’ multibillion-dollar theme park projects, respectively.

Quotes from Leadership Conference 2015 Participants

“The Leadership Conference provided a unique chance for us to sample some of the best parks in the world, get a better understanding of the Middle East market, and network with our fellow IAAPA colleagues,” said Andreas Andersen, president and CEO of the Liseberg Group. “It was both an enlightening and fun three-day whirlwind tour around Dubai and Abu Dhabi.”

 “The Leadership Conference provided us with an incredible opportunity to learn about, see, and experience the phenomenal growth taking place in the entertainment industry in Dubai,” said John Wood, chairman and CEO of Sally Corporation. “The various educational and operational programs were very informative.”

 “We were delighted to welcome the leading industry players from IAAPA,” said Jesse Vargas, general manager of Ferrari World Abu Dhabi, one of the conference’s host sites. “It was a pleasure having some of the most talented minds in the amusement and leisure industry at our park to show them what exciting attractions have been unveiled to the world, and discuss the latest in our business.”

Sponsors of IAAPA Leadership Conference 2015 were Digiphoto Entertainment Imaging, Falcon’s Treehouse, Freeman, JRA, Kraftwerk Living Technologies GmbH, Mack Rides GmbH & Co KG, M.R.S. Packaging, and WhiteWater West Industries Ltd.

The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently located amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,800 attraction, supplier, and individual members from more than 90 countries. The association's global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Hong Kong, Mexico City, and Orlando. www.IAAPA.org @IAAPAHQ #IAAPALC15


Editor's Note: Images from IAAPA Leadership Conference 2015 are available upon request to PressOffice@IAAPA.org

Contact Information:
pressoffice@IAAPA.org or +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org