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IAAPA Expands Services in Latin America

September 1, 2009

Association Opens Regional Office, Names Paulina Reyes Executive Director,
and forms advisory committee

*Click here to read in Español.

Alexandria, Virginia (United States) - The Board of Directors of the International Association of Amusement Parks and Attractions (IAAPA) reaffirmed the association’s long-term commitment to serve its members throughout the world with the approval of a regional office in Latin America, and the formation of a Latin American Advisory Committee. Paulina Reyes has been hired to serve as executive director for the new office. 
The regional office, IAAPA Latin America will serve as an industry resource, and offer a full range of member services. The office will be located in Mexico City and will open October 1, 2009. IAAPA Latin America will be supported by the national associations and Global Alliance partners in the region.

As executive director, Paulina Reyes’ main objectives will be to represent the interests of the Latin American attractions industry and offer IAAPA products and services. Initially she will develop a dedicated section of the IAAPA web site (www.IAAPA.org/latinoamerica) for members in Latin America, and create an e-newsletter, online forums, and social networking opportunities specific to the region. Reyes will also implement regional advocacy and education efforts to promote safety standards and support the organization and promotion of the Institute for Executive Education in Latin America. 
Reyes is the former general manager of the Latin America Association of Amusement Parks and Attractions and the Mexican Association of Amusement Parks and Attractions. She has served on the IAAPA World Council (2001–2003), the IAAPA Membership Committee (2003–2007), and as an IAAPA liaison to local and regional associations in Latin America (2001–2007). Reyes completed her undergraduate degree at the Universidad Iberoamericana in Mexico City in 1998 and earned a graduate degree from the Universidad Complutense de Madrid in Madrid, Spain earlier this year.
“The establishment of a regional office in Latin America, and the naming of Paulina as executive director, is a continuation of our commitment to serve the needs of our members around the world,” said IAAPA President and CEO Charles Bray. “Along with management, marketing, and public relations experience within the industry, Paulina brings a tremendous knowledge of the region. Her background gives IAAPA a unique opportunity to better serve our Latin American members and in turn expand the industry within those countries.”
“I am grateful for the opportunity to work with IAAPA again, this time as a member of the team, and I am excited to return to the region,” said Reyes. “I look forward to working with IAAPA’s global partners, as well as developing new partnerships with attractions in the region to support and strengthen the industry."
The association will also establish a Latin American Advisory Committee to recommend programs and services for its Latin American members. IAAPA advisory committees are located around the world to provide first-hand knowledge of regional differences and to recommend programs to better serve IAAPA members. The committee will be comprised of industry leaders from throughout Latin America. The IAAPA Chairman will appoint the chairman of the committee who will appoint the members of the committee.
IAAPA will post more details at www.iaapa.org/latinoamerica by late-September. For additional information, please contact latinoamerica@iaapa.org.

The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,000 facility, supplier, and individual members from more than 90 countries. Member facilities include amusement/theme parks, waterparks, attractions, family entertainment centers, arcades, zoos, aquariums, museums, science centers, resorts, and casinos. IAAPA is a non-profit organization. Revenue generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry. IAAPA maintains offices in Europe and the United States. In addition, the association’s Global Alliance partnership program includes international liaisons representing Latin America; Southeast Asia; Australia and New Zealand; India; and People’s Republic of China.


Contact Information
Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org
Ana Elisa Benavent: abenavent@IAAPA.org (Spanish inquiries)