General Show Overview Release: Registration Now Open for Asian Attractions Expo 2009

IAAPA

Registration Now Open for Asian Attractions Expo 2009
Vibrant Trade Show Floor, Education Programs, and Social Events Planned for Premier Industry Event in Seoul June 10 – 12

Alexandria, Virginia, (United States) – Registration is open for the International Association of Amusement Parks and Attractions’ Asian Attractions Expo 2009. The largest conference and trade show for the attractions industry in Asia will be held June 10 – 12, 2009, at the COEX Convention & Exhibition Centre in Seoul, South Korea. Set in energetic Seoul, the show features a lively trade show floor, three days of education programs, and a variety of networking events.

The focal point of Asian Attractions Expo 2009 is the trade show floor, packed with all the products and services needed to operate a major attraction. Eighty-two percent of the trade show floor, which measures 2,430 square meters, has already been sold, and more than 100 companies are set to exhibit. Returning exhibitors include Xtraice, NWave, Alterface, and 3DBA. First-time exhibitors include Pucker Powder; South Korean-based exhibitors IR-Robot, Gym Bounce, and Shinwa Aqua Co.; and many more. A full list of exhibitors can be found atwww.IAAPA.org/expos/asian/exhlist.asp.

“As Asia constantly evolves with new attractions and growing facilities, Seoul serves as the ultimate location for Asian Attractions Expo 2009,” said Charles Bray, president and CEO of the International Association of Amusement Parks and Attractions (IAAPA). “We're proud to have a truly international show, with exhibitors from countries such as Korea, China, Australia, Germany, France, and the United States, showcasing the best products and services on the market.”

Pre-Convention IAAPA Safety Institute
Education sessions at Asian Attractions Expo 2009 will kick off with a full day devoted to safety, followed by three days of sessions addressing various aspects of guest services. Attendees can attend all education programs by registering atwww.IAAPA.org/expos/asian/AttendeeRegistration.asp.
On Tuesday, June 9, education program participants will have access to an exclusive pre-event, day-long IAAPA Safety Institute in which participants will learn about maintenance and operations safety, waterpark safety, and internationally recognized safety standards. Speakers will include top safety executives from The Walt Disney Company, Walt Disney Attractions Japan, Enchanted Kingdom (Philippines), and international waterpark safety consultants from Jeff Ellis & Associates.

Guest Service and Operations Focus of Education Program
The education program at Asian Attractions Expo will continue on June 10-12 with a primary focus on guest services. Speakers include executives from some of Asia’s most well-known names in the industry, including South Korean companies Seoul Grand Park, Lotte World, and Vivaldi Park Ocean World; plus international companies including Sentosa, OCT Enterprises Company, and Chimelong Waterpark. These sessions will focus on excellence in guest service, employee training and development, and the latest industry trends.

Getting Connected at AAE 2009
In addition to gaining insight at education sessions, participants will learn from others and network throughout the Expo, starting with the Opening Ceremony on Wednesday, June 10. The ceremony will feature a welcome from key industry leaders and entertainment highlighting the customs and culture of Seoul.

The Asian Attractions Expo Opening Reception will bring attendees and exhibitors together on Wednesday night with more entertainment and regional cuisine. Industry professionals from throughout the world will discuss the day’s experiences, reconnect with old friends, and make new acquaintances.

Leadership Luncheons on Thursday and Friday are must-see events headlined by top executives Wang Gang, vice president of OCT Holdings Company; and Lee Won Hyo, director general of Seoul Grand Park. Attendees will learn about their inspirational successes and insights into the world’s fastest growing market for the attractions industry.

Seoul: A Historic City with a Modern Twist
As the epitome of timeless civilization–meets–modern attractions and technology, Seoul is a fitting location for this important attractions industry gathering. The industry, like Seoul, was built on history, yet thrives on innovative, new ideas. Here are a few attractions participants won’t want to miss during their visit to Seoul.

• COEX Convention & Exhibition Center: As the location of Asian Attractions Expo 2009, the center accommodates Asia’s largest underground shopping mall, a casino, aquarium, and more than 200 restaurants.
• Everland Resort: The high-end resort includes Everland theme park, Speed Way racing track, Glen Ross Golf Club, Hoam Art Museum, and Caribbean Bay, the largest indoor and outdoor waterpark in the world, and one of IAAPA’s 2008 Must-See Waterpark Award Winners.
• Gyeongbokgung Palace: Built in 1395 and surrounded by mountains, the palace has been under rule of eight kings and persevered through fires and invasions over years.
• Insa-dong: The city’s arts district is home to more than 100 galleries and antique shops, and features traditional Korean art, clothes, ceramics, and crafts.
• Lotte World: The theme park features an ice rink, parades, shops and entertains with rides, the World Carnival Parade, the Korean Folk Museum, and evening firework and laser shows.
• N Seoul Tower: Renovated in 2005, the landmark on top of Mount Namsan boasts a light show from 5 to 11 p.m. each evening and is renowned for its spectacular view of the city.

Interested parties can register to attend or exhibit at Asian Attractions Expo 2009 atwww.IAAPA.org/expos/asian.

###

About IAAPA
IAAPA is the premier trade association for the attractions industry worldwide and owns Asian Attractions Expo. Founded 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry. IAAPA represents more than 4,000 facility, supplier, and individual members from more than 90 countries. Member facilities include amusement/theme parks, waterparks, attractions, family entertainment centers, arcades, zoos, aquariums, museums, science centers, resorts, and casinos. IAAPA is a nonprofit organization. Funds generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry.

Downloadable images of Seoul, South Korea, for publication and additional press information for Asian Attractions Expo 2009 can be found in the IAAPA Press Room.

Contact information:
IAAPA Press Office: +1 703/299-5127
David Mandt: dmandt@IAAPA.org
Marion Hixon: mhixon@IAAPA.org