New Member Spotlight - July 2015

Lazer Kraze Family Fun Center

Various locations, Kentucky and Ohio, United States

Dale and Robin Wilcox, owners of Lazer Kraze Family Fun Center, were looking for two things at once in the early 2000s. The husband-and-wife team had always wanted to start its own business and was searching for the right opportunity, but the couple was also looking for suitable family fun opportunities to enjoy with their four boys.

The answer to both questions came with two words: laser tag.

“Laser tag venues were limited at the time, and those available were not really conducive to family entertainment, but we saw the potential in a great high-tech game that can be enjoyed by all ages together,” Robin Wilcox says.

The pair opened the first Lazer Kraze Family Fun Center near Cincinnati, Ohio, in 2004, and then opened two more, one in 2007 and one in 2011. In laser tag, Dale and Robin believe they found a highly inclusive activity and centered their business around it, though each facility also has more to offer.

All Lazer Kraze facilities feature laser tag, either an inflatable park or trampoline park, an arcade, and a snack bar with fresh-made pizzas.

Lazer Kraze says it is one of the first family entertainment center in the United States that combined laser tag and trampoline facilities. As consumer demand for trampoline parks grew across the world, the owners recognized similar traits between laser tag and trampoline parks. Both attracted adventurous people and appealed to both kids and adults.

Trampoline parks were added to the Maineville, Ohio, and Erlanger, Kentucky, family fun centers and have increased attendance at both locations. The Lewis Center, Ohio, location features inflatable jousting, boxing, and more.

With the success at their three facilities, Lazer Kraze has been able to contribute heavily to charities. In 2014, Lazer Kraze donated more than $205,000 in products and services to charitable causes, including providing support for the United Way, Big Brothers Big Sisters, the American Cancer Society, and other local efforts.

The Wilcox family plans to continue Lazer Kraze’s growth in the future. This year, Lazer Kraze will complete the expansion of its Lewis Center location and offer a new franchising opportunity using the Lazer Kraze brand.

As Lazer Kraze expands, it will use its new IAAPA membership to strengthen two tenets of the business: safe operation and family fun.

“Our primary concern every day is to ensure we’re doing everything we can to keep customers safe while also enjoying the fun we have to offer,” Wilcox says. “IAAPA is a great resource in these areas.” 

Contact Media Relations Assistant Scott Cahoon at scahoon@IAAPA.org.