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Neverland - February 2017

Argentina and Spain

Latin America’s Neverland has been a member of IAAPA since 1993, but recently decided to expand membership to all 31 of its locations. “We believe that to have sustainable development, to know the reality of other actors in the entertainment industry, and to carry out business in a professional manner, it is necessary to be at the forefront, always watching for news from other parks around the world,” says Luciana Periales, president and CEO of Neverland. “Being a member of IAAPA makes it possible for us to get together, acknowledge each other, share experiences, and project ourselves in a safer, stronger, and more efficient fashion.”


Fast Facts

  • Founder Marcelo Periales started in the industry by renting pinball and video game machines in a small shop in Cordoba in 1976
  • The first Neverland location was opened in 1980, to create a space dedicated to generating shared experiences for children and parents.
  • Neverland has 27 locations in Argentina, four in Spain, and five projected to open this year.
  • The company deployed a new electronic ticketing system in its Cordoba locations to save paper and reduce machine-related delays that could slow the redemption process.
  • To honor a commitment to caring for the environment, Neverland launched energy-saving and paper-recycling campaigns and switched to LED and low-energy consuming lamps.
  • An online credit purchase system launched in August 2016, allowing guests to pay for their visit in advance.
  • A mobile app is currently in development to encourage guests to support the brand as it grows.
  • Each Neverland location features spaces designed for different age groups, like a constructive playground where kids can pretend to participate in grown-up occupations, and areas for children and adults to play together.