May 26, 2010
Innovative Products, Must-Attend Education Sessions, and Exclusive Networking Events Planned For
Asian Attractions Expo 2010
Record-Breaking Show Takes Place in Kuala Lumpur, Malaysia, July 13 – 16
Alexandria, Virginia (United States) – Asian Attractions Expo (AAE) 2010 will bring together more than 3,000 attractions industry professionals and 200 exhibitors from 50 countries at the Kuala Lumpur Convention Centre (KLCC) in Kuala Lumpur, Malaysia, July 13 – 16. AAE 2010 is the largest event of its kind in the region. More than 4,000 square meters of exhibit space has already been sold, and the venue is expected to sell out. In addition to viewing the latest products and services on the record-breaking trade show floor, the conference will provide informative education sessions and valuable networking opportunities. AAE 2010 runs July 13 – 16; the trade show floor is open 10 a.m. – 5 p.m. on July 14 and 15, and 10 a.m. – 3 p.m. on July 16.
“The record-breaking size and scope of Asian Attractions Expo 2010 is further confirmation of the industry’s growth in the region. This show offers attendees the perfect venue to develop and build relationships within the industry through its unmatched number of exhibitors, the quality of the education program, and number of networking opportunities,” said Charlie Bray, president and CEO of the International Association of Amusement Parks and Attractions (IAAPA).
Above: Expo participants network at AAE 2009. More high-resolution images can be downloaded from the AAE 2010 press information page.
The Expo provides a unique buying and educational opportunity for owners, operators, and managers of theme parks, waterparks, family entertainment centers, museums, science centers, zoos, aquariums, casinos, and resorts. Participants will view the latest products and services, tour local attractions, conduct business, learn from each other, exchange ideas, network with colleagues, and discuss industry trends.
AAE 2010 is cohosted by the Malaysia Association of Amusement Themepark and Family Attractions (MAATFA) and the Australian Amusement Leisure and Recreation Association(AALARA) .
Education Program to Cover Safety, Operations, and Marketing
The education program provides opportunities for attendees to learn best practices from some of the most respected leaders in the industry. Sessions will focus on tenets of success within the attractions industry—leadership, safety, operations, and marketing.
AAE 2010 will provide opportunities for members to network with key leaders in the industry, discuss advancements being made around the globe, and look for ways to increase business. Several events will take place at unique venues, including Aquaria, 7ateninerestaurant, Sunway Lagoon, and Genting Highlands Resort.
Center of the Action
The Expo takes place at the Kuala Lumpur Convention Centre (KLCC). Awarded Asia’s Best Convention & Exhibition Center in 2009 by the Central European Initiative, KLCC boastsAquaria, a 60,000-square-foot underground aquarium, which is adjacent to the six-story Suria KLCC shopping center and near the distinct Petronas Twin Towers. The Towers are linked at the 41st and 42nd levels by the Skybridge, and 1,000 to 3,000 people visit the towers each day. Also in the area are the science-based Petrosains Discovery Centre; Central Market (or Pasar Seni), a primary resource for Malaysian arts and crafts; and the Batu Caves, caverns sitting 272 steps underground and adorned with Hindu shrines.
Additional information and registration details are available atwww.IAAPA.org/AsianAttractionsExpo.
The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,000 facility, supplier, and individual members from more than 90 countries. IAAPA maintains regional offices in Europe, Latin America, and its global headquarters is in North America. To learn more, visit www.IAAPA.org.
IAAPA Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org