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IAAPA Releases Important Member Information Regarding Pokémon GO

Augmented Reality Game Awareness Information for Attractions Operators 

As the popularity of Pokémon GO, a smartphone game app that leads players to physically seek out virtual Pokémon characters in real-world settings through augmented reality grows, the concern for where people try to venture (such as platforms, ride areas, exhibits, and backstage areas) within attractions to find these virtual creatures grows as well.

IAAPA suggests members remind guests through social media, their website, postings, and signage to:

  • Never enter restricted areas.
    • There are certain areas of attractions off limits to guests for safety and security reasons. Posted signs should never be ignored and guests should never go over a fence or around a barricade.
  • Be responsible and respectful of other guests. Keep your eyes up while walking.
    • One way to avoid bumping into each other or stationary objects, like trash cans, and to avoid trips and falls is to pay attention to where you are walking at all times.
  • Do not take phones or cameras on rides.
    • Guests should be mindful of any ride or attraction guidelines that restrict cell phones and cameras. Even if it is in your pocket, objects can fall out during a ride and hurt someone. And, the phone or camera will most likely be damaged beyond repair.

This is also a good time to remind employees of your employer phone use policy during work hours.

Pokémon GO has a link set up for people to report sensitive and unsafe locations on its website, found here. You may want to consider identifying these areas at your attraction so they will be removed from the areas of play. From here you will need to fill out the form, including:

  • Email Address
  • Subject: Dangerous Pokéstop or Gym
  • Info/Reason: “Pokéstop or Gym is located in an area that is unsafe or restricted not accessible to guests.”
  • Reason: “Dangerous Pokéstop or Gym”
  • Exact Name of Pokéstop/Gym: You may not know the Gym name your business has. Put in your business name—that's the most likely possibility.
  • Address: Use park address
  • Attachment: Try to include a screenshot of the Pokéstop/Gym if possible
  • Lastly, make sure to click Submit

Please keep in mind this is not going to guarantee removal of the location as a Gym/PokéStop. If there is no change within a week, resubmit the form.

IAAPA will continue to monitor this rapidly evolving phenomenon and pass along information on significant new developments that could impact attractions operations.