IAAPA News: IAAPA Leadership Conference 2014 Focuses on How Attractions Managers Can Leverage Their Stories to Drive Business

Guided Tour of Six Flags Discovery Kingdom to Highlight Importance of Bond Between an Attraction and Its Guests

(February 24, 2014) – IAAPA Leadership Conference 2014 will focus on how attractions professionals can find, create, and tell their company’s story to form a lasting connection with their guests that can drive their business in to the future. Leaders from the global attractions industry will convene for the conference March 5-7 in San Francisco, California, to learn firsthand how several attractions, including Six Flags Discovery Kingdom in Vallejo, California, utilize their stories. During guided tours of the park, conference attendees will hear how guest connections are created and what those connections have meant for Six Flags’ business.

The tour of Six Flags Discovery Kingdom will feature experiences that help the animal adventure and theme park establish a bond with its guests, educating attendees about the back-of-house work required to make it all happen. Conference participants will hear insights from Park President Don McCoy and Six Flags Regional Vice President Tom Iven, experience up-close animal interactions, get a behind-the-scenes look at select attractions, and more.

“We are delighted to host the IAAPA Leadership Conference and share the unique attributes of Six Flags Discovery Kingdom with our industry colleagues,” McCoy said. “This is a great opportunity for us to showcase our unique wildlife and theme park, one that offers our guests amazing shows, animal attractions and exciting thrill rides to create an unforgettable experience.”

IAAPA Leadership Conference 2014 also includes informative visits to the Santa Cruz Beach Boardwalk, the Exploratorium, and the San Francisco Zoo, as well as a keynote speech from Roger Gould, creative director, theme parks, Pixar Animation Studios. Additional information regarding IAAPA Leadership Conference 2014 registration, event details, and sponsorship opportunities are available at www.IAAPA.org/LeadershipConference2014

The tour of Six Flags Discovery Kingdom is sponsored by Coca-Cola. Other IAAPA Leadership Conference 2014 sponsors include Freeman, Holy Land Experience, Jack Rouse AssociatesPucuda Inc, and S&S Worldwide.

###

Contact Information:
pressoffice@IAAPA.org
Colleen Mangone, cmangone@IAAPA.org
David Mandt, dmandt@IAAPA.org