IAAPA Leadership Conference 2014 Will Provide Attractions Industry Leaders Storytelling Techniques to Build Loyalty and Drive Business

Roger Gould, Pixar Animation Studios Creative Director of Theme Parks, to Share Insights at Event March 5-7 in San Francisco, California, USA

(January 7, 2014) – For amusement parks and attractions around the globe, the ability to create emotional connections with guests builds customer loyalty and drives business. IAAPA Leadership Conference 2014 will take place March 5-7 in San Francisco, California, and provide owners and management of amusement or theme parks, water parks, family entertainment centers, zoos, aquariums, science centers, or museums the tools to identify their stories and discover innovative ways to use them to engage their guests. The conference will also provide attractions industry manufacturer and supplier companies insights as to how to turn stories into engaging guest experiences.   

Conference attendees will learn from Roger Gould, creative director, theme parks, Pixar Animation Studios, who has collaborated with Walt Disney Imagineering to bring the stories behind the Pixar characters and worlds to life within Disney theme parks, resorts, and cruise ships. His credits include “Toy Story Mania!,” “Turtle Talk with Crush,” “Monsters, Inc. Laugh Floor,” “Crush’s Coaster,” “Monsters Ride & Go Seek,” “World of Color,” Toy Story Playland, and Cars Land.  

“In a time when everyone has phenomenal entertainment literally in their pockets, parks hold an incredibly special and maybe even more important place in people’s lives now because it’s a place they go and have a shared physical experience with their friends and families,” Gould said in a recent interview with IAAPA’s Funworld magazine.

“The IAAPA Leadership Conference will provide practical tools to help any attractions industry business,” said IAAPA President and CEO Paul Noland. “Whether you run a large-scale theme park or a brand new family entertainment center, you will gain valuable insight into how you can grow your business.” 

Additional information regarding IAAPA Leadership Conference 2014 registration, event details, and sponsorship opportunities are available at www.IAAPA.org/LeadershipConference2014

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Event Sponsor: Siriusware

Contact Information:
pressoffice@IAAPA.org
Colleen Mangone, cmangone@IAAPA.org
David Mandt, dmandt@IAAPA.org