IAAPA Hosts Record-Breaking Asian Attractions Expo 2014 in Beijing

For Immediate Release

Record Participation, Sold-Out Trade Show Floor, and Packed Education Sessions Among Highlights 

(Beijing, 20 June 2014) — Preliminary estimates indicate a record-breaking 9,000 industry professionals participated in Asian Attractions Expo (AAE) 2014, the premier international conference and exhibition for the attractions industry in the Asia-Pacific region. The explosive growth of the industry in Asia—specifically in Mainland China—was evident throughout the three-day Expo as a record number of industry leaders participated in the event and a record number of companies showcased the newest products and services on the largest trade show floor in the event’s history. Asian Attractions Expo, which is produced by the International Association of Amusement Parks and Attractions (IAAPA), took place at the China National Convention Center 18-20 June. 

The estimated total number of registered participants (9,000) represents an increase of more than 67 percent compared to the 2013 Expo in Singapore. That number includes more than 6,500 buyers, an increase of 80 percent compared to 2013. The buyers are owners, executives, managers, and leaders from theme parks, water parks, family entertainment centers, zoos, aquariums, museums, science centers, resorts, and real estate development companies from more than 70 nations and regions around the globe. 

The sold-out exhibition floor featured new products and innovative services from 325 companies representing 33 countries and regions. The exhibits covered approximately 9,100 net square meters of space, which was an increase of more than 30 percent over the 2013 Expo. 

Total attendance at the Expo education programs, seminars, institutes, tours, and networking events exceeded 2,500. 

“Business is booming in Asia,” said IAAPA President and CEO Paul Noland. “The Expo was packed with executives and decision makers developing brand new parks and attractions in record numbers, along with leaders of well-established parks looking for the next big idea to drive their businesses to new heights.” 

Commenting on the education program, IAAPA Vice President of Asia-Pacific Andrew Lee said, “The education conference is always an important reason many people participate in Asian Attractions Expo. As the industry grows in the region, so does demand for attractions industry-focused professional development. IAAPA helps fulfill that need through the AAE education conference and by producing other learning opportunities around Asia throughout the year.” 

Asian Attractions Expo 2014: By the Numbers

  • 325 companies from 33 countries and regions displayed new and innovative products on 9,100 net square meters of space, the largest exhibition floor in the Expo’s history.
  • 6,500 qualified buyers met with industry suppliers, attended education sessions, and participated in networking events to discover new ideas and learn about the important trends in the industry.
  • Attendance at the education conference seminars was approximately 1,200. The IAAPA Institute for Attractions Managers sold out at 85, and more than 180 people participated in the IAAPA Safety Institute.
  • More than 300 people attended the Leadership Breakfast featuring a keynote address from Bill Ernest, president and managing director of Asia for Walt Disney Parks and Resorts.
  • Two-hundred-eighty-five (285) people participated in tours of Forbidden City, Happy Valley Beijing, and the Great Wall of China.
  • Approximately 400 people attended the Opening Ceremony where officials addressed the growth of both the industry and the Expo.
  • More than 400 people made new business connections and exchanged information on industry trends and hot topics during the Opening Reception at the China National Convention Center.

The Platinum sponsors for Asian Attractions Expo 2014 were the Guangzhou Chimelong Group and the Wanda Group. The Gold sponsors included JRA, Mack Rides, The Producers Group, and WhiteWater West. Antonio Zamperla SPA, Forrec, Golden Horse Amusement Equipment, and KraftWerk were Silver sponsors.  

Asian Attractions Expo 2015 will be held at the Hong Kong Convention and Exhibition Centre 16-19 June 2015. Exhibitor information on the 2015 event is now available on the IAAPA website and attendee information will be available in the fall. 

About IAAPA
IAAPA is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Mexico City, and Hong Kong. www.IAAPA.org

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Quotes from Asian Attractions Expo 2014 Participants 

Andrew Kam, Executive Vice President and Managing Director, Hong Kong Disneyland Resorts, Hong Kong
“The Expo 2014 is well organized. The exhibition hall is fantastic. We are seeing really innovative ideas. This is one of the biggest collections of exhibitors that I have seen so far. It’s well done. 

“This is a useful venue to look at the new trends and new ideas that other different park operators or our vendors are offering. I have seen quite a diverse range of products and services here and I have to say I’m really impressed with the way that the China attractions industry in general is progressing in the last few years, particularly around 3-D or 4-D technologies. A lot of these ideas are very innovative, plus they are manufacturing a lot of high-quality attractions here in China, as well.” 

David Jia, Vice General Manager, Golden Horse Technology Entertainment, China
“I think it is a very successful IAAPA show in Asia.  It is the biggest one in the history. I feel it is very good too.  This time, we got the biggest booth and the best location in our history in IAAPA show. It’s very comfortable for us to talk with customers, and there are many customers who come from China and from Asian countries around here. The organization is very good. The people who come are professional and it’s safe and people are friendly.”

Robby Gilbert, Director of Sales and Exhibits, Billings Productions, United States
“It’s been a really, really amazing process so far. In one day, I actually ran out of brochures. After the first two hours of the exhibit floor being open, we realized that we would be back next year in Hong Kong, without a doubt. The reaction to just our brochures and video was staggering to me.

Guy Nelson, CEO, Dynamic Attractions, Canada
“We’ve made a conscious decision to go after this market, particularly China. You have to be here. You can’t just be in and out. We’re committed to embedding ourselves (and have joint ventures with Chinese partners). We’re here at Asian Attractions Expo 2014 to introduce five new products. We wanted to launch these products in the biggest market in the world. The reaction has been phenomenal. It’s been non-stop traffic. People are not just taking the brochure and walking away; they’re asking questions and watching the video. There’s just so much going on here; it’s phenomenal. It’s a fun place to be. The exploding growth of the industry in Asia makes the Asian Attractions Expo an irresistible location to launch our full product line.”  

Steve Sanderson, CEO, The Sanderson Group, Malaysia

“We’ve been attending IAAPA’s Asian Attractions Expo for a number of years now and each year it’s shown strategic growth. Just look around you now; we started off with a small booth, 3m x 3m, then we went to 6m x 6m, 9m x 6m, and here we are at 12m x 12m. It shows that there’s growth in the market for everybody, providing you’re prepared to work within the confines of the market.” 

Denise Weston, Director of Imagination, WhiteWater Attractions, Canada
I’ve been in the industry for about 20 years and I’m really proud of its growth and ability to manage new markets and reach new customers. IAAPA has done a fantastic job of turning this into a really sophisticated show with phenomenal attendance and real buyers; people really spending money and making things happen.”

Editor’s Note Images from Asian Attractions Expo 2014 are available at Asian Attractions Expo 2014 Images or by e-mailing pressoffice@IAAPA.org.

Contact information
IAAPA Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org 

In China
Culsin Li: culsin.li@baobab-tree-event.com
Karen Kwok: karen.kwok@baobab-tree-event.com 

In Hong Kong
Andrew Lee: alee@IAAPA.org