IAAPA Expands Services in United States and Canada

FOR IMMEDIATE RELEASE

IAAPA EXPANDS SERVICES IN UNITED STATES AND CANADA
Association Establishes Regional Advisory Committee; Opens Office in Orlando, Florida; and Names Richard M. Jackson Vice President, North American Operations

(Alexandria, Virginia, Sept. 15, 2014) – The International Association of Amusement Parks and Attractions (IAAPA) recently expanded its services for the attractions industry in the United States and Canada by establishing a North American Regional Advisory Committee, opening an office in Orlando, Florida, and naming Richard M. Jackson vice president of North American operations. The North American office becomes IAAPA’s fourth regional office to service the attractions industry around the world, joining the existing operations for Asia-Pacific (in Hong Kong), for Europe (in Brussels), and for Latin America (in Mexico City).  
 
This expanded focus on North America was based on feedback from IAAPA members and approved by the IAAPA Board of Directors in 2013 as a part the association’s extensive reevaluation of its governance structure.

North American Regional Advisory Committee
The North American Regional Advisory Committee was established to recommend programs and services for IAAPA members in the United States and Canada. The committee also provides input to the IAAPA Board of Directors on matters important to the region. The committee is chaired by Richard Sanfilippo of Sam’s Fun City in Pensacola, Florida, and is comprised of industry leaders from throughout North America. As chairman of the North American Regional Advisory Committee, Sanfilippo is also a member of the IAAPA Board of Directors. The committee’s strategic priorities for 2014-2015 include working closely with U.S. state and regional industry associations on key legislative and regulatory issues, growing IAAPA awareness and membership in Canada, and enhancing safety-related services and education in the region.

New Office in Orlando
To facilitate the implementation of these initiatives, the board also approved the opening of a regional office in Orlando, Florida, United States. The new office is located in space provided to the association by IAAPA member Ripley Entertainment. 

Richard M. Jackson Named Vice President, North American Operations
Long-time attraction and hospitality industry veteran Richard M. Jackson oversees the new regional office as vice president of North America operations. He works closely with IAAPA’s global headquarters team to help attraction operators and industry suppliers find the resources they need to grow their businesses. He also spearheads the development of business meetings, networking events, and professional development programs for members throughout the region. Jackson represents the interests of the attractions industry in North America and assists the association’s global advocacy team on legislative and regulatory matters as needed. 

Jackson is a sales and marketing executive with more than 30 years of experience in attractions, travel, and tourism. He has worked for Universal Orlando Resort, Wyndham Vacation Resorts, and Visit Florida. Jackson holds a Bachelor of Science degree in multinational business operations from Florida State University. He can be contacted at RJackson@IAAPA.org or +1 407/692-9711.

“We’ve seen real success by focusing on membership development and providing member service through our regional offices in Asia, Europe, and Latin America,” said IAAPA President and CEO Paul Noland. “We want to replicate that success with a similar enhanced focus in North America.” 

“I think Richard Jackson’s approach and his experience in our industry make him well-suited to lead this new endeavor and implement the vision outlined by the North American Regional Advisory Committee,” Noland added.

About IAAPA
The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently located amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,700 facility, supplier, and individual members from more than 90 countries. Member facilities include amusement/theme parks, water parks, attractions, family entertainment centers, zoos, aquariums, museums, science centers, and resorts. IAAPA is a nonprofit organization. Revenue generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry. The association’s global headquarters is in Alexandria, Virginia, United States. It maintains regional offices in Brussels, Hong Kong, Mexico City, and Orlando, Florida. www.IAAPA.org

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Editor’s Note: A photo of Richard M. Jackson is available for download here: www.IAAPA.org/NAVPimage 

Contact Information
Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org