IAAPA Brass Ring Award Winners Announced during IAAPA Attractions Expo 2013

​For Immediate Release

IAAPA Brass Ring Awards Recognize Attractions Industry Excellence in Entertainment, Marketing, and More 
2013 Winners Announced

(Nov. 21, 2013) – Hundreds of attractions industry professionals from amusement parks, water parks, family entertainment centers, zoos, aquariums, science centers, museums, and more packed the IAAPA Theater presented by the Wanda Group for the IAAPA Brass Ring Awards ceremony honoring the industry’s best and brightest. The International Association of Amusement Parks and Attractions presented 69 awards recognizing excellence in marketing, live entertainment, food and beverage, human resources, retail, family entertainment centers, best new product, and best exhibit during the IAAPA Attractions Expo, on Nov. 20 in Orlando, Fla.   

The tradition of the brass ring in the attractions industry dates back to the carousels of the late 1800s when rings were suspended above riders; low enough to reach but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was the rare and cherished prize. Skilled riders who grabbed a brass ring earned a second ride on the carousel. Today, the term “brass ring” is synonymous with high achievement in the attractions industry.

The 2013 IAAPA Brass Ring Awards Winners Are:

MARKETING EXCELLENCE

*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including water parks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including water parks—with annual attendance of more than 1 million

Television Commercial
Class 1: Spokane Riverfront Park, Spokane, Washington, United States; www.spokaneriverfrontpark.com
Class 2: St. Louis Zoo, St. Louis, Missouri, United States; www.stlzoo.org
Class 3: Six Flags Hurricane Harbor – Arlington, Arlington, Texas, United States; www.sixflags.com/hurricaneHarborTexas
Class 4: Silver Dollar City, Branson, Missouri, United States; www.silverdollarcity.com

Radio Commercial
Class 1: Santa’s Village Azoosment Park, East Dundee, Illinois, United States;   www.santasvillagedundee.com
Class 2: Columbus Zoo and Aquarium, Columbus, Ohio, United States; www.colszoo.org
Class 3: Wet ‘n Wild Brazil, Sao Paulo, Brazil; www.wetnwild.com.br
Class 4: Silver Dollar City, Branson, Missouri, United States; www.silverdollarcity.com

Public Relations Programming
Class 1: Scene75 Entertainment Center, Dayton, Ohio, United States; www.scene75.com
Class 2: Cleveland Metroparks Zoo, Cleveland, Ohio, United States; www.clemetzoo.com
Class 3: Luna Park at Coney Island, Brooklyn, New York, United States; www.lunaparknyc.com
Class 4: Six Flags Great America, Gurnee, Illinois, United States; www.sixflags.com/greatAmerica

Social Media Campaign
Calgary Stampede, Calgary, Alberta, Canada; www.calgarystampede.com

Outdoor Advertising
Xel-Ha, Cancun, Mexico; www.xelha.com

Integrated Marketing Campaign
San Diego Zoo, San Diego, California, United States; www.sandiegozoo.org

Digital Marketing
Ocean Park Hong Kong, Aberdeen, Hong Kong; www.oceanpark.com.hk

LIVE ENTERTAINMENT EXCELLENCE

The Heart Beat Award recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.      
Winner: The Passion, The Holy Land Experience, Orlando, Florida, United States; www.holylandexperience.com

The Spirit Award recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment.
Winner:
Lau Sui Kan, Ocean Park Hong Kong, Aberdeen, Hong Kong; www.oceanpark.com.hk

Best Atmosphere/Street Show Performance Act
“Cocoa Rhythm Factory,” Hersheypark, Hershey, Pennsylvania, United States; www.hersheypark.com

Best Atmosphere/Street Show Performance/Act
Best Live “Edutainment Show”
“The Ed-ZOO-cation Team,” Hersheypark, Hershey, Pennsylvania, United States; www.hersheypark.com

Best Sports Show
“Pirate Hunters: A Stunt Show Journey,” Six Flags America, Upper Marlboro, Maryland, United States; www.sixflags.com/america

Best Female Performer
Kristina Hanford, Six Flags Fiesta Texas, San Antonio, Texas, United States; www.sixflags.com/fiestaTexas

Best Male Performer
Garyon Judon, Six Flags Fiesta Texas, San Antonio, Texas, United States; www.sixflags.com/fiestaTexas

Best Overall Production: Budget of $25,000 or Less
“The Four Women Who Loved Jesus,” Holy Land Experience, Orlando, Florida, United States; www.holylandexperience.com

Best Overall Production: Budget of $25,001 – $50,000
“Waterloo,” Europa-Park, Rust, Baden, Germany; www.europapark.de

Best Overall Production: Budget of $50,001 – $100,000         
“Love at First Fright,” Six Flags Great America, Gurnee, Illinois, United States; www.sixflags.com/greatAmerica

Best Overall Production: Budget of $100,001 – $200,000
“Supr’Ice – Going on Vacation,” Europa-Park, Rust, Baden, Germany; www.europapark.de

Best Overall Production: Budget of $200,001 – $400,000
“Cirque Ambiente,” Canada’s Wonderland, Vaughn, Ontario, Canada; www.canadaswonderland.com

 Best Overall Production: Budget of $400,001 – $700,000
“Aqua Bella,” Dolfinarium Harderwijk, Harderwijk, The Netherlands; www.dolfinarium.nl

Best Overall Production of $700,001- $1,000,000
“The Royal Theatre Presents Tangled,” Disneyland, Anaheim, California, United States; disneyland.disney.go.com

Best Overall Production: Budget of $1,000,001 or More
“Universal Rainbow Circus,” Universal Studios Japan, Osaka, Japan; www.usj.co.jp

FOOD AND BEVERAGE EXCELLENCE

Best Innovation in Food and Beverage
“Be Our Guest Restaurant,” Walt Disney Parks and Resorts, Lake Buena Vista, Florida, United States; disneyworld.disney.go.com

Best New Menu Item
“Red Velvet Funnel Cake,” Silver Dollar City, Branson, Missouri, United States; www.silverdollarcity.com

HUMAN RESOURCES EXCELLENCE

Best Innovation in a Training Program – More Than 1 Million Attendance
Universal Orlando Resort, Orlando, Florida, United States; www.universalorlando.com

Best Innovation in a Training Program – Less Than 1 Million Attendance
Wild Wadi Water Park, Dubai, United Arab Emirates; www.jumeirah.com/en/hotels-resorts/dubai/wild-wadi

Best Employee Reward and Recognition Program – More Than 1 Million Attendance
Atlantis, the Palm, Dubai, United Arab Emirates; www.atlantisthepalm.com

Best Employee Reward and Recognition Program – Less Than 1 Million Attendance
Yas Waterworld Abu Dhabi, Abu Dhabi, United Arab Emirates; www.yaswaterworld.com

RETAIL EXCELLENCE

Soft Good – More Than 1 Million Attendance
Ngong Ping 360 Limited, Lantau Island, Hong Kong; www.np360.com.hk

Soft Good – Less Than 1 Million Attendance
Luna Park Sydney, Sydney, Australia; www.lunaparksydney.com

Hard Good – More Than 1 Million Attendance
Disney Theme Park Merchandise, Lake Buena Vista, Florida, United States; disneyparks.disney.go.com

Hard Good – Less Than 1 Million Attendance
Shop Shop Park Store (at Beach Park), Aquiraz, Brazil; www.beachpark.com.br

Visual Display – More Than 1 Million Attendance
Disney Theme Park Merchandise, Lake Buena Vista, Florida, United States; disneyparks.disney.go.com

Visual Display – Less Than 1 Million Attendance
Holy Land Experience, Orlando, Florida, United States; www.holylandexperience.com

Judges Choice Award
“Princess Magic Mirror,” Disney Theme Park Merchandise, Lake Buena Vista, Florida, United States; disneyparks.disney.go.com

TOP FAMILY ENTERTAINMENT CENTERS (FEC)

North America
Austin’s Park N Pizza, Pfulgerville, Texas, United States; www.austinspark.com

International
Neverland Europa, Zaragoza, Argentina; www.neverlandeuropa.com

BEST NEW PRODUCT

Impact Award
recognizes the best new product or service in the amusement parks and attractions industry.
Winner: 1st Attractions, Safari Challenge/Deadly Challenge, South Wales, United Kingdom; www.1stattractions.com

Major Theme/Amusement Park Ride/Attraction
Extreme Engineering, Fly Wire Zip Line Ride, Penryn, California, United States; www.extremeengineering.com

Kiddie Ride/Attraction
Bob’s Space Racers, Inc, Bob’s Fishin Hole, Daytona Beach, Florida, United States; www.bobsspaceracers.com

Waterpark Ride/Attraction
ProSlide Technology, Inc., HydroMAGNETIC TORNADO, Ottawa, Ontario, Canada; www.proslide.com

Family Entertainment Center Ride/Attraction
Triotech, 7D Experience XD Dark Ride, Montreal, Quebec, Canada; www.trio-tech.com

Coin-Operated Kiddie Ride
Falgas Industries, Racing Car Challenge, Castelló d'Empúries, Girona, Spain; www.falgas.com

Technology Applied to Amusement
1st Attractions, Safari Challenge/Deadly Challenge, South Wales, United Kingdom; www.1stattractions.com

Coin-Operated Arcade and Redemption Equipment
J.E.T. Jennison Entertainment Technologies, Daytona Beach, Florida, United States; www.jennisongames.com

Revenue & Admission Control/Wristbands/RFID Technology
VGS, SnApp, Milan, Italy; www.vgs.com

Services/Equipment and Supplies
opticwash, opticwash, Ocala, Florida, United States; www.opticwash.com

Games and Merchandise
Big T Sports, 3-D Man Cave Foam Signs, Riverside, California, United States; www.wholesalesportsshop.com

Food Services
Scaras New York Italian Ices, Scaras 8 oz. Chocolate Cream Ice, Old Bridge, New Jersey, United States; www.scaras.com

Show Production & Entertainment/Displays & Sets
Winterland Inc. and LEDgen Lighting, Holiday Displays, Marion, Indiana, United States; www.ledgenlighting.com

Themed Exhibit Design for Zoos, Aquariums, & Museums
Billings Productions, Inc., Giant Animatronic Invertebrates, Allen, Texas, United States; www.billingsproductions.com

 
BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2013

Image Award
given to the best exhibit based on booth design, branding, staffing, and overall appeal at IAAPA Attractions Expo.
Winner: Daniels Wood Land, Inc, Paso Robles, California, United States; www.danielswoodland.com

100 – 299 square feet
Artistic Contractors, Inc.; www.artisticcontractors.com

300 – 599 square feet
Sally Corporation, Jacksonville, Florida, United States; www.sallycorp.com

600 – 1,099 square feet
Gary Goddard Entertainment, North Hollywood, California, United States; www.garygoddard.com/home

1,100 + square feet
Daniels Wood Land, Inc, Paso Robles, California, United States; www.danielswoodland.com

The IAAPA Brass Ring Awards ceremony was sponsored by Silver Sponsor  SeaWorld Parks & Entertainment, Inc.; and Supporting Sponsors  Heartbeat Productions, Inc.; Holy Land Experience; Matt Davenport Productions, Inc.; Ocean Park Hong Kong; and RWS and Associates Entertainment, Inc.  

About IAAPA Attractions Expo 2013
IAAPA Attractions Expo 2013 is the largest conference and trade show in the world for the attractions industry. With its theme “Imagine the Possibilities,” the show takes place in the Orange County Convention Center in Orlando, Florida, from Monday, Nov. 18, through Friday, Nov. 22. The trade show floor will be open to industry professionals Tuesday, Nov. 19, through Friday, Nov. 22. IAAPA Attractions Expo 2013 offers a full week of business opportunities, networking events, and educational experiences, and features new ideas and products. Highlights of IAAPA Attractions Expo 2013 include a behind-the-scenes tour of Epcot at the “Disney at Dawn” event, the IAAPA Celebrates event at SeaWorld Orlando’s newest attraction “Antarctica: Empire of the Penguin,” and more. www.IAAPA.org/IAAPAAttractionsExpo.

About IAAPA
Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and the industry’s suppliers, and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Mexico City, and Hong Kong. www.IAAPA.org

Editor’s Note: For images of the 2013 Brass Ring Awards Ceremony, please visit www.IAAPA.org/2013brassringawards.

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Contact Information
pressoffice@IAAPA.org 703/299-5127
Colleen Mangone, Media Relations Manager: cmangone@IAAPA.org
David Mandt, Vice President of Communications: dmandt@IAAPA.org