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Innovative Products, Expert-led Education Sessions, and Professional Networking Events Highlight AAE 2011 in Singapore, June 21 – 24

Innovative Products, Expert-led Education Sessions, and Professional Networking Events Highlight AAE 2011 in Singapore, June 21 – 24

(April 19, 2011) – Asian Attractions Expo (AAE) 2011, the largest attractions industry trade show and conference in the Asia-Pacific region, takes place at Resorts World Convention Centre at Resorts World Sentosa in Singapore, June 21-24, 2011.Produced annually by the International Association of Amusement Parks and Attractions (IAAPA), AAE 2011 will feature more than 200 companies exhibiting innovative products and services on a 4,000 square-meter trade show floor. The event will also include four days of informative education seminars and a daylong IAAPA Safety Institute. In addition, event participants will experience exclusive behind-the-scenes tours of Singapore’s finest attractions as well as multiple opportunities to network and connect with other industry professionals from across Asia and around the world.

“The excitement is building because Asian Attractions Expo is shaping up to be another record-breaking show,” said Chip Cleary, president and CEO of IAAPA. “This year attendees will experience more innovative products and services, great industry leader presentations, and unique networking opportunities as well as a brand-new resort to explore.”

Show Floor to Showcase Products and Services to Increase Business

The trade show floor at AAE 2011 provides a concentrated buying opportunity for owners, operators, and managers of theme parks, waterparks, family entertainment centers, museums, science centers, zoos, aquariums, casinos, and resorts in the Asian region. Exhibiting companies will display products in more than 100 categories, including amusement and theme park rides; architectural and design services; coin-operated games, skill games, redemption prizes; and many more. While on the show floor, attraction professionals will conduct face-to-face meetings, establish new partnerships, and purchase products and services that will grow their businesses in the future. Attendees can extend their conversations and continue to network in the IAAPA Business Lounge sponsored by Cityneon Creations. In addition, for the first time an AAE 2011 mobile application is available and will allow attendees access to an exhibitor list and the trade show floor plan from their handheld smartphone; download the app at, http://chirpe.com/EventHome.aspx?EventID=1088

Safety, Leadership, and Operations Fill Education Program 
AAE 2011 offers education session to promote best practices, new ideas, and industry trends related to the key issues at the core of any successful operation.

IAAPA Safety Institute 
Tues., June 21, 10 a.m. – 4 p.m.
The institute will provide an overview of ASTM Standards and provide an overview of the new Singapore comprehensive framework for regulations on safety operations in the amusement industry. In addition, executives from Walt Disney Parks and Resorts will describe their comprehensive safety approach and outline key considerations from design to the daily oversight of an attraction. The institute is included with AAE 2011 registration.

IAAPA Leadership Breakfast Events


Sustaining and Growing the Attractions Industry in Asia:
Thurs. June 23, 8:30 a.m. - 10 a.m.
Mario Mamon, chairman and president of Enchanted Kingdom in the Philippines and IAAPA’s third vice chairman, will take a historical snapshot of the attractions industry in Asia and explore reasons for the industry’s rapid growth in the region. He will examine trends past and present, and discuss the future of the industry in Asia. Ticket required: IAAPA Member US$35; nonmember US$40.


The Future and Current Impact of Integrated Resorts: 
Fri., June 24, 8:30 a.m. - 10 a.m. 
Sentosa Leisure Group CEO Mike Barclay will discuss the impact of integrated resort development on Singapore’s travel and tourism industry. Ticket required: IAAPA Member US$35; nonmember US$40.

Education Conference Sessions
Participants registered to attend AAE 2011 can also attend ten education sessions ranging from implementing ‘green’ initiatives, increasing profitability, and effective marketing strategies to successful risk management, the industry’s future growth in Asia, and how to keep the industry new and exciting.

Effective and Impactful Employee Engagement
Wed., June 22, 1:30 p.m. – 2:45 p.m. 
How to Measure and Reduce Your Attraction’s Carbon Footprint: From Fact to Implementation 
Wed., June 22, 3 p.m. – 4 p.m. 
Family and Indoor Entertainment Centers: Growing the Business and the Profitability
Wed., June 22, 4 p.m. – 5 p.m. 
Growing the Attractions Industry in Asia: A Panel Discussion
Thurs., June 23, 10:30 a.m. – 11:30 a.m. 
What’s New In the Attractions Industry
Thurs., June 23, Noon – 1:30 p.m.
The Story of Reinventing the Wildlife Reserves Singapore
Thurs., June 23, 1:30 p.m. – 2:45 p.m. 
Making It Count: Effective Marketing Strategies Everyone Can Use
Thurs., June 23, 3 p.m. – 4:15 p.m. 
Integrated Resorts: From Theory to Making it Happen
Fri., June 24, 10 a.m. – 11:15 a.m. 
Discussion for National Association Members
Fri., June 24, Noon – 1:30 p.m. 
Risk Profiling: How to Conduct a Risk Assessment No Matter Your Budget
Fri., Jun 24, 1:45 p.m. – 3 p.m. 

Complete session summaries and additional registration and ticket information can be found at www.IAAPA.org/AsianAttractionsExpo

Network and Connect
AAE 2011 will provide a variety of opportunities for industry leaders to share ideas and learn from each other. The opening night event, young professionals event, and multiple behind-the-scenes tours of some of Singapore’s finest attractions will offer the ideal environment to meet. 

Opening Night Event: Universal Studios Singapore
Wed., June 22, 5:30 p.m. - 9 p.m.
Industry professionals will kick off the week at Universal Studios Singapore. After an opening reception, registrants will have an opportunity to explore selected areas of the park. From 7:30 – 9 p.m. attendees can experience signature attractions such as “Battlestar Galactica,” “Revenge of the Mummy,” and “King Julien’s Beach Party-Go-Round.” Ticket required: IAAPA Member US$90; nonmember US$95.
Silver Sponsor: Premier Rides

Young Professionals Reception: Hotel Michael
Wed., June 22, 9 p.m. – 11 p.m.
The industry’s future leaders will network while enjoying an evening of music, food, and drink. Ticket required: IAAPA Member US$25; nonmember US$30.

Singapore Zoo Behind-the-Scenes Tour
Thurs., June 23, 3:45 p.m. - 6:30 p.m.
This behind-the-scenes tour will show firsthand how the Singapore Zoo participates in conservation efforts and cares for 4,000 animals. Ticket required: IAAPA Member US$65; nonmember US$70.

Singapore Zoo Networking Event & Night Safari
Thurs., June 23, 6:30 p.m. - 10 p.m.
In addition to networking with colleagues, participants will enjoy dinner surrounded by the sights and sounds of the animal kingdom as more than 1,000 nocturnal animals rise. Ticket required: IAAPA Member US$100; nonmember US$105.

Post Expo: Resorts World Sentosa Behind-the-Scenes Tour
Friday, June 24, 3 p.m. - 6 p.m.
Participants will take a behind-the-scenes tour of Resorts World Sentosa with a look at daily operations of parks and attractions, including Universal Studios Singapore, WaterWorld, Maritime Xperiential Museum, as well as associated hotels. Ticket required: IAAPA Member US$55; nonmember US$60.

AAE 2011 Registration Information
Package A: Includes Trade Show Floor, Education Conference, and IAAPA Safety Institute
Ticket Price: IAAPA Member US$55; nonmember US$80
Early Bird Registration, Before May 23, 2011: IAAPA Member US$40; nonmember US$65

Package B: Includes Trade Show Floor, Education Conference, IAAPA Safety Institute, and Opening Night Event at Universal Studios Singapore
Ticket Price: IAAPA Member US$125; nonmember US$150
Early Bird Registration, Before May 23, 2011: IAAPA Member US$110; nonmember US$135

Additional registration, ticket, and education session information can be found atwww.IAAPA.org/AsianAttractionsExpo

Individuals attending AAE 2011 should plan ahead and make hotel reservations as soon as possible, as Singapore will be hosting several other unrelated events the week of June 21, 2011. IAAPA has secured blocks of rooms at several Singapore hotels ranging in price and amenities offered. Reservation and hotel information can be found atwww.IAAPA.org/expos/asian/2011AAEAttendee.asp.

Please note: Asian Attractions Expo 2011 is not open to the general public. Only registrants wearing an event badge will be allowed on the trade show floor.

About Resorts World Sentosa
Resorts World Sentosa, one of the world’s most extensive and expensive integrated resorts at S$6.59 billion (US$5.24 billion), was built in less than three years. Resorts World Sentosa soft opened its four hotels Jan. 20, 2010. The resort’s shopping and dining strip, FestiveWalk, opened Jan. 30, 2010. Singapore’s first casino opened at Resorts World Sentosa Feb.14, 2010, along with the Resorts World Convention Centre, which includes the Compass Ballroom, the largest column-free ballroom in Asia; 26 function rooms; and 1,600-seat Festive Grand Theatre. Southeast Asia’s first and only Universal theme park, Universal Studios Singapore, opened at Resorts World Sentosa March 18, 2010. 


The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry. IAAPA represents more than 4,000 attraction, supplier, and individual members from more than 90 countries. The association’s global headquarters is in Alexandria, Virginia, United States. The association maintains regional offices in Brussels, Mexico City, and Hong Kong. IAAPA is online at www.IAAPA.org.


Editor’s Note: The AAE 2011 show logo and images are available for download atwww.IAAPA.org/pressroom/pressreleases/AsianAttractionsExpo2011PressInformation.asp.

The trade show floor plan can be viewed in HTML athttp://s15.a2zinc.net/clients/IAAPA/aae2011/public/fphtml.aspx, or flash player athttp://s15.a2zinc.net/clients/IAAPA/aae2011/public/fp.aspx.

Contact Information
IAAPA Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org 
David Mandt: dmandt@IAAPA.org 
In Hong Kong
Andrew Lee: alee@IAAPA.org