European Amusement and Theme Parks Unveil New Attractions for 2010


June 1, 2010


Brussels, Belgium – Amusement parks and attractions across Europe are unveiling millions of Euros in new attractions to entertain the more than 150 million visitors they expect to welcome this summer. From roller coasters, thrill rides, and family experiences to children’s attractions, shows, concerts, and special events, there’s something new for all ages at European attractions this year.

"In spite of the difficult economic conditions, 2009 proved to be a strong season for amusement and theme parks in most European countries," said Andreas Veilstrup Andersen, Executive Director for the International Association of Amusement Parks and Attractions (IAAPA) European Office. "With the parks investing close to €400 million every year in new attractions, services and programs, it is our hope that 2010 will continue to be a prosperous year for the attractions industry in Europe," Andersen added.

In 2009 IAAPA Europe commissioned a study of the economic impact of the amusement and theme park industry in Europe. Covering 320 parks and 19 countries, the study showed that amusement and theme parks have more than 150 million visitors, generate 50.000 jobs, and have a total economic impact of €8,6bn. (The report can be downloaded for free here.)

Here is a sampling of the new attractions opening in parks across Europe this summer:

Wave, Wörgl, Waterpark
Tyrol’s biggest water park Wave opened in March 2010 with L2, the world's first and only double looping waterslide. Following a rocket start in riders experience a 25meter high free fall before reaching a top speed of 65km/h and centrifugal forces of 3Gs through the two looping elements. A video system with several cameras records the ride and produces a souvenir video which can be downloaded and shared by the rider.

Plopsacoo, Coo, Family Attraction
Plopsa Coo opens this season with the “Mega Mindy Flyer” – a giant Chair Flyer Carousel. This new attraction takes riders to a height of 65 meters to enjoy a wonderful view above the Waterfalls of Coo.

Plopsaland, De Panne, Family Attraction
Inside a building replicating a Gnome’s Village, guests can explore the world of the Gnomes while sailing through the wonderful “Plop’s Woods,” where hundreds of Gnomes are up and about day in, day out. After a record-breaking 2009, this year Plopsaland De Panne celebrates its 10th anniversary.

Bakken, Klampenborg, Roller Coaster
The world’s oldest amusement park Bakken, located outside Copenhagen, opens this year with a renovated wooden roller coaster. The classic scenic railway from 1932 received new and comfortable trains, and the rollercoaster still reigns as the highest and fastest wooden roller coaster in Denmark.

Bon Bon Land, Holme Olstrup, Family Attraction
Bon Bon Land features some of the craziest amusement ride names anywhere in the world, and this year is no exception with “Svend Svingarm” – a giant pendulum carousel, which takes the brave riders to dizzying heights of 44 meter at a speed of 115 km/h.

Djurs Sommerland, Nimtofte, Family Attraction
Djurs Sommerland will open the 2010 season with the “Sable” – a new family free-fall tower located next to the Pirate roller coaster – last year voted as the 6th best steel roller coaster in the world.

LEGOLAND, Billund, Family Attraction
LEGOLAND opens a new interactive dark ride “THE TEMPLE.” In the heart of a huge archaeological excavation project, “THE TEMPLE” is an ancient Egyptian structure where brave children and families go on a treasure hunt in specially built vehicles. Riders shoot their way through earthquakes, villains, and live mummies, and only excellent marksmen emerge with maximum points.

Fårup Sommerland, Saltum, Family Attraction
Many children have dreamed of crawling into a foxhole to see how the fox really lives. For the 2010 season, Fårup Sommerland opens a foxes’ lair. Visitors explore “The Foxhole,” a maze designed to make them feel like wily foxes, testing their senses against modern technology, and experiencing classical tricks from old-fashioned funhouses.

Tivoli Friheden, Aarhus, Family Attractions
Tivoli Friheden, located in the beautiful Marselisborg Woods, unveils this year two beautifully themed amusement rides; “Frihedskarusellen” an antique carousel, and “Sving-Gyngerne” – a classic Wave Swinger carousel.

Tivoli Gardens, Copenhagen, Family Attraction
This year, Tivoli Gardens open Petzi World – an interactive playground with 40 activities. Petzi and his friends Pelle, Pingo, Old Salt, and the ship Mary move into Tivoli Gardens and invite families into a 1300m² playworld, which also holds a pancake restaurant and the world's first Petzi amusement ride.

Linnanmäki, Helsinki, Children’s Rides
“Pilotti,” this summer's new ride, takes all the small beginner pilots on board. The amusement park has been expanded even further, and Pluto, the new area, includes the favourites of the youngest visitors. Some of the timeless favourites have also been polished to a new shine. The tentacle-swirling “Mustekala” has moved to Pluto, as a spectacular new ride will appear in its place beside the Wooden Roller Coaster in summer

Särkänniemi, Tampere, Roller Coaster
In summer 2010 Särkänniemi Adventure Park presents “MotoGee.” Thrill seekers of all ages are now able to experience all the thrills of motorbiking. Seated two abreast on their own motorbike, racers are treated to a launch from 0 to 40 mph/65 km/h in less than 2 seconds. With the race in full gear, trains navigate an ascending banked turn to a height of more than 13 m before racing to the finish line.

Futuroscope, Poitiers, Family Attraction
In 2010, Futuroscope takes visitors on experiences that use image technology and a different look at the world to give them an insight into the future. “Arthur,” the 4-D Adventure from Luc Besson (director of The Fifth Element, Leon, and The Big Blue) takes visitors into the makebelieve world of the Minimoys. The full array of image technologies (3-D modeling, large-format IMAX 3-D images, motion simulator, and physical effects in the theatre) and the creative flair seen in the Minimoys world thrust visitors on a roller coaster ride of excitement and thrills.

Marineland, Antibes, Marine & Waterpark
In honor of its 40th anniversary, Marineland welcomes two young polar bears, Flocke and Raspoutine, in a new 2.500 m² exhibit. The €3,8 million habitat simulates the tundra environment complete with rocks, plants of meadows, waterfalls, and two cooled caves with snow. The new “Shark River” attraction in the Aquasplash waterpark enables visitors to face the sharks! Marineland will celebrate its birthday all year long with new shows and special evening shows on Saturdays.

Walt Disney Studios, Paris, Family Attraction
Simultaneously with the release of the third installment of the Toy Story movies, the movie-themed park opens “Toy Story Playland” and features oversized outdoor amusement rides and photo opportunities that allow guests to experience the different perceptions of scale, and shrink to the size of a toy. Among the rides are a shuttle coaster which propels guests along a U-shaped track and a drop style parachute attraction that lets guests join a “training mission,” and plunge from a 25 meter tall tower.

Europa Park, Rust, Family Attraction
“Ship ahoy” – as the boats leave the little Icelandic fisher harbour and head for the open sea, passengers take their positions behind the water cannons to start a refreshing water battle. With the new interactive family attraction “Whale Adventures - Splash Tours,” exciting expeditions are guaranteed in Germany's biggest theme park.

Hannover Zoo, Hannover, New Exhibits
The popular zoo opens two new sections in 2010: the Australian Outback with an red kangaroos, emus, wallabys, and wombats, and the adventurous Yukon Bay with its majestic wilderness, gold digger romance, and the icy Yukon. Being Hannover Zoo’s largest investment to date, guests will stand face-to-face with wild wolves, and the underwater section reveals unique views of seals, piguins, and polar bears.

Hansa Park, Sierksdorf, Roller Coaster
This year, the story of the “Curse of Novgorod,” unfolds and roller coaster fans will experience this one-of-a-kind, never-seen-before concept melding an indoor/outdoor heavily themed launched coaster with the steepest drop in the dark of all roller coasters in the

Heide Park, Soltau, Familiy Attraction
Heide Park opens a new section, the Bucht der Totenkopfpiraten (Bay of the Skull Pirates)featuring a new interactive water attraction for the whole family. “ToPiLauLa-Schlacht” is a 170m long boat ride, where visitors with water guns shoot at different targets and at people in other boats. A new, energetic pirate show “Das Gold von Port Royal” entertains visitors with amazing artistry and stunts.

Movie Park, Bottrop-Kirchhellen, Show
Three new Hollywood Shows will be presented for Movie Park’s 2010 season. The new “Movie Switch” show takes guests on a musical journey through the most beautiful movie themes. In the saloon, guests experience the “Wild West Showdown” as revolver heroes and pioneers try to win the favor of the sweet Loretta with their songs and rousing dance numbers. Lastly, the Studio 7 Amphitheatre goes wild as true superheroes fight in a thrilling live-action show against evil, with spectacular stunts and sensational special effects.

Phantasialand, Brühl, Family Attraction
With five new attractions for children and the new show “7-the return of the magic”Phantasialand will be more fun and exciting than ever. The new show stars Illusionist Jan Rouven, the first German to receive the award ‘Entertainer of the year’ from the International Magician's Society in New York, and takes the audience on an incredible journey through time and space. It combines drama and magic in a visually stunning

Ravensburger Spieleland, Meckenbeuren, Family Attraction
There are many novelties to discover in the 13th season of the “Ravensburger Spieleland:”detailed themed, electronically controlled horses take riders over the winding path – and the new fun slides are not for cowards: this seven lane slide complex with Tunnel, Wave and Free-Fall slides will open in the Explorers section in cooperation with the Pfä

Ring°Werk, Nürburgring, Roller Coaster
The fastest roller coaster in the world opens this summer at Nürburgring. Guests start the trip of their life parallel to the start and finishing line of the Nürburgring. On the Grand Prix track, in less than 2.5 seconds, the vehicles accelerate to 217 km/h, which is double the acceleration of a Formula 1 driver in the same space of time.

Etnaland, Belpasso, Family Attraction
From this summer on, Italy’s highest water ride will soak the guests of the Sicilian park. Boats with 20 passengers pass dark jungle caves before a vertical elevator takes them 26 metres up in the air. The boats then drop down the 45° steep descent and the ride ends in a Mega splash.

Efteling, Kaatsheuvel, Roller Coaster
Efteling, which from this year on will open year-round, recently debuted a new holiday park,Efteling Village Bosrijk. The holiday park is comprised of 203 cottages and apartments set among fairytale woodland surroundings. In the park, “Joris en de Draak” (George and the Dragon) will take riders on a new dual, wooden, racer roller coaster.

Toverland, Sevenum, Netherlands, Family Attraction
In July 2010 Toverland will open a new, spectacular attraction: “Scorpios.” This ship swing will be located in an authentic harbour and brings visitors to a height of 15 meters. Next to “Scorpios” a second new attraction will open in 2010: a “Horse Track,” where small children can ride on a Greek horse alongside dunes and old bridges.

Plopsa Indoor, Coevorden, New Park
Plop the Gnome, Samson & Gert, Pete the Pirate, and Bumba are proud to welcome guests to the first Dutch Plopsa theme park, Plopsa Indoor Coevorden. This theme park combines the magic of the Studio 100 characters with the fun of tailor-made attractions for children. On a surface of two football pitches, 20 attractions are integrated in a breath taking

Dyreparken Kristiansand, Kristiansand, Waterpark
On June 25th Kristiansand opens the gates to the giant new waterpark for children and adults alike, “Badelandet.” The area will be filled with swimming pools, waterslides, lazy rivers, wet bubbles, wave pools, swimming pools, activity pools, whirlpool spas, and much more. Indoor and outdoor, the waterpark will contain something for everyone.

Tusenfryd, Vinterbrö, Dark Ride
Tusenfryd opens “Nightmare:” a full HD, interactive 3-D horror movie projected on two screens. Scary animatronics, a quick rotating platform, wind, water, smoke, surround sound, and special effects, allow visitors (armed with revolvers) to see the impact of their shots on the screen and take part in the story.

Astrid Lindgrens Värld, Vimmerby, Resort
Since 2008 Astrid Lindgren’s World has introduced a new dining concept throughout the entire park and thrown out all fast food. This year the park is taking the concept even further and only serves food that is made in the parks own kitchen and from local produce. “Pippi Longstocking’s Villekulla Cottage” has been expanded this year due to huge demand after last year’s successful opening, and the whole entrance area has been revitalized based on a 1950’s theme.

Gröna Lund, Stockholm, Children Rides
This year's brand new attraction at Gröna Lund is BIG news for the smallest guests – a shiny new roller coaster called “Tuff-Tuff Tåget” (the Choo‐Choo Train). The train has no height requirement, so parents and adults can bring along small children for their very first ride. This brings the parks total to six roller coasters, one for every age group and level of

Liseberg, Gothenburg, Children Rides
This year's news, include “Flying Elephants,” new “Bumper Cars,” a brand new “Pony Carousel” and a new 3-D film called “Sammy’s Adventures.” But the biggest news isn’t a ride or attraction; it’s a system called Quick Pass that allows visitors to book rides in advance so they don’t have to queue. Liseberg also introduces a new themed restaurant: “Spökbaren Gasten” a ghost bar with a scary interior.

Parken Zoo, Eskilstuna, Family Attraction
Parken Zoo will this year feature two new theatrical performances – one targeted at the youngest guests, and the other a large production for the whole family, a “Pirate Musical.”Another new attraction is “Skepp Å Skoj,” a new amusement ride for families with children aged 3 to 10, designed to represent the world famous Swedish archipelago

Aquaparc, Le Bouveret, Waterpark
Switzerland’s first looping water slide debutes this year with some very special features. The brave rider is placed in a glassern cabin, before the transparent trap door opens. With speeds of up to 65 km/h and up to 3G the infernal loop is taken before some more surprises are waiting for the rider on its last metres to the splash pool.

United Kingdom
Alton Towers, Alton, Roller Coaster
This year marks the arrival of “TH13TEEN,” the ultimate rollercoaster at the Alton Towers Resort which has been unveiled as the world’s first free fall drop coaster. “TH13TEEN” takes riders on a grueling journey through The Dark Forest, where brave riders battle the overwhelming force of the woods through a series of twists and turns, before plummeting into the unknown.

Chessington Worlds of Adventures, Family Attraction
Chessington World of Adventures uncovers “Wild Asia” - an ancient and mythical Asian land. Deep in the heart of Surrey, explorers can navigate their way through the kingdom’s fallen temples and ancient ruins. A clearing in the jungle invites adventurers to take on the“KOBRA,” an awesome new ride that spins through the air on a 90m track at a dizzying 43mph! Further into the jungle, younger adventurers can go on a bumpy tour on the “Jungle Bus,” try their luck on the “Tuk Tuk Turmoil Dodgems,” and go jungle crazy in the “Temple of Mayhem.” Also new is the “Lorikeet Lagoon” walkthrough aviary, where the song of 70 rainbow lorikeets will lift the spirits of intrepid explorers.

Thorpe Park, Cleethorpes, Maze Attraction
Following the launch of “SAW - The Ride” last year, Thorpe Park is ramping up the terror factor by unleashing “SAW Alive” – the world’s most extreme horror maze. Guests that dare to enter the attraction will have their nerves pushed to the absolute limit, both from a psychological and sensory point of view, as they navigate the six traps depicting the most grisly and iconic torture scenarios from the six SAW films released to

Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents more than 4,000

facility, supplier, and individual members from more than 90 countries. IAAPA has 700 members in Europe. IAAPA is online at

# # #

Contact Information:
Andreas Veilstrup Andersen
Executive Director, IAAPA Europe
Mobile: +32 492 72 02 69

Jakob Wahl
IAAPA Europe Programme Manager
Telephone: +32 2 401 61 61