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Institute Programs Focal Point of Education Conference at IAAPA Attractions Expo 2008

For Immediate Release
September 26, 2008

Institute Programs Focal Point of Education Conference at IAAPA Attractions Expo 2008

Behind-The-Scenes Tours and Attraction Specialty Tracks Round Out Program


Alexandria, Virginia (United States) – More than 90 educational programs, ranging from a multiple-day, in-depth program for emerging leaders to an hour-and-a-half-long roundtable discussion on social media, make up the conference portion of IAAPA Attractions Expo 2008 at the Orange County Convention Center in Orlando, Florida, from Nov. 17 – 21.

This year’s conference, which was developed and coordinated by 20 member committees within the International Association of Amusement Parks and Attractions (IAAPA), was designed to develop experts and help guide the attractions industry into the future. The program highlights include:

Institute Programs
Developed for attractions industry leaders interested in gaining an in-depth understanding of the key disciplines within the industry, the Institute programs offered at IAAPA Attractions Expo 2008 offer a wide range of learning opportunities.

Institute for Emerging Leaders (Nov. 16-18) – This two-and-a-half-day course is designed to provide a broad base of knowledge for up-and-coming industry leaders. Moderated by industry veterans Vic Nolting of Coney Island and Tim Ruedy from NASCAR Speed Parks., and taught by industry experts Neva Richardsen-Larson of The Sims Group, Cindy Farkas from Hershey Entertainment, and Bret Pfost of Disneyland, this course will provide an overview of the key disciplines required to run a successful attraction: finance, marketing, communications, leadership and human resources management, facility operations, safety, and revenue operations. Participants will apply what they learn in the classroom in a real-world scenario to test their newly acquired skills. (Fee: $450 for IAAPA members, $650 for nonmembers)

Commenting on last year’s institute, Petra Brown from Walt Disney World said, “The Institute for Emerging Leaders was a great place for me to meet people from the industry who were from different parts of the world. The people came with a wide variety of experiences, and the sharing of our knowledge with one another enhanced the learning from the speakers.”

Institute for Marketing: Marketing 2.0 for the Attractions Industry (Nov. 18) – Led by marketing guru Richard van Hooijdonk, this day-long program provides an in-depth look at the state of Marketing 2.0 and its application to attractions marketing. (Fee: $195 for IAAPA members, $295 for nonmembers)

Institute for Leadership (Nov. 19) – Featuring presentations by esteemed faculty members from the University of Central Florida Rosen College of Hospitality Management, this day-long course will teach participants how to acquire, retain, and engage top talent for their attractions. It will also address how to maximize the effectiveness of a diverse leadership team from multiple generations and cultures. (Fee: $195 for IAAPA members, $295 for nonmembers)

Institute for Media Relations in the Attractions Industry (Nov. 20) – Twenty-year industry veteran and director of corporate communications and PR for Sony Online Courtney Simmons will lead this day-long program on working with the press in good times and bad. Participants will learn what’s newsworthy and what’s not, how to pitch a story to generate publicity, tips for looking good on TV, and effectively managing a hostile interview. (Fee: $195 for IAAPA members, $295 for nonmembers)

Institute for Safety: Loss Prevention and Safety Management in the Amusement and Attractions Industry (Nov. 20) – Bret Pfost, senior manager of park operations, safety, training, and compliance for Disneyland Resort, will lead this full-day course designed to provide the tools and guidelines for managing an effective safety and loss prevention program in the attractions industry. Participants will also learn how to inspire a safety culture within their organization. (Fee: $195 for IAAPA members, $295 for nonmembers)

Institute for Operations: Certified Haunted Attraction Operator Safety Program (Nov. 20) – Led by Phil Slaggert, president of the Mobile Midway Safety Institute, this half-day course will teach participants about the importance of code compliance and managing fire and safety issues for haunted attractions. The session will include a behind-the-scenes tour of a Halloween Horror Nights attraction at Universal Studios. (Fee: $195 for IAAPA members, $295 for nonmembers)

Behind-The-Scenes Tours Provide Unique Opportunities for Hands-On Learning
IAAPA Attractions Expo participants can also take part in several behind-the-scenes tours at some of Orlando’s most famous attractions. Participants can learn about a variety of topics including attraction design and development; haunted attraction operations; live entertainment production; waterpark operations; and maximizing retail revenues. Behind-the-scenes tours at this year’s event include:

- Zoo and Aquarium Day Social and Tour at Aquatica by SeaWorld (Nov. 17)
- Jungala Fever: Games and Retail Tour at Busch Gardens Africa (Nov. 18)
- Disney’s Hollywood Studios Tour (Nov. 18)
- Kennedy Space Center Shuttle Launch Experience Tour (Nov. 19)
- Waterpark Tour and Social at Aquatica by SeaWorld (Nov. 19)
- SeaWorld Orlando Tour: Lunch with the Sharks (Nov. 20)
- Haunt Tour: Behind the Scenes at Universal Orlando’s Halloween Horror Nights (Nov. 20)

Tour capacity is limited. Tickets range in price from $50 to $119.

Seminar Tracks and General Sessions Offer 75 Programs for IAAPA Members at No Additional Cost
The IAAPA Attractions Expo 2008 Conference program offers more than 75 educational programs and seminars that are free to IAAPA members who are registered for the Expo. (Non-IAAPA members can pay $325 in addition to Expo registration to participate in the conference program.) These programs include multiple-course “tracks” of individual, one-and-a-half-hour-long sessions designed for various types of attractions, including: family entertainment centers, waterparks, zoos and aquariums, museums and science centers, and small parks and attractions. Program topics within the tracks cover everything from technical topics related to the specific type of attraction, as well as more broad-based topics like marketing, human resources, and revenue operations.

In addition to the attraction track programs, there are a number of general session courses designed to cover a broad range of topics for all aspects of the attractions industry – leadership, mobile marketing, research, merchandising, emergency planning, and contract management, plus more.

Expo participants can take all the courses within a track, or they can mix and match sessions from multiple tracks with the other general education sessions.

“This year’s education conference program is outstanding,” explained Ted Molter, director of marketing for the San Diego Zoo and chairman of IAAPA’s Education Committee. “Whether you’re an industry newcomer or a seasoned veteran, the experts serving on IAAPA committees have developed a well-rounded program that offers something for everyone. The sessions demonstrate best-in-class practices and offer stimulating new ways to think about and grow your business.”

The conference programs take place from Monday, Nov. 17 through Friday, Nov. 21. Expo registration is required for all education programs. A complete schedule of the education program and registration information is available at www.IAAPA.org.

About IAAPA Attractions Expo 2008
The IAAPA Attractions Expo 2008 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “Success in Every Direction,” the show will draw an estimated 25,000 participants, representing amusement and theme parks, family entertainment centers, waterparks, zoos, aquariums, museums, casinos, resorts, developers, themed entertainment designers, consultants, manufacturers, and suppliers, to the Orange County Convention Center from Monday, Nov. 17, through Friday, Nov. 21. The trade show floor will be open Tuesday, Nov. 18 through Friday, Nov. 21.

IAAPA Attractions Expo 2008 offers a solid week of business and fun. More than 1,000 exhibitors will display their products and services in 1 million square feet of exhibit space. The event also includes educational sessions, behind-the-scenes tours, marquee social events, and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers and visionaries gather to network, view the latest innovations, and plan for the future.

IAAPA, the International Association of Amusement Parks and Attractions, is the premier trade association for the attractions industry worldwide. Founded almost 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry. IAAPA represents more than 4,300 attraction, supplier, and individual members from more than 90 countries.


Contact Information
Press Office: +1 703/299-5127
David Mandt: dmandt@IAAPA.org
Tiffany Fessler: tiffany.fessler@edelman.com
Nicholas Wolaver: nicholas.wolaver@edelman.com