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Comprehensive and Diverse Education Program Offered at Asian Attractions Expo 2013

IAAPA to Offer Comprehensive and Diverse Education Conference at Asian Attractions Expo 2013, 4-7 June, in Singapore

(March 22, 2013) – The International Association of Amusement Parks and Attractions’ (IAAPA) Asian Attractions Expo (AAE) 2013 will feature a robust education conference from 4-7 June at the Sands Expo and Convention Center at Marina Bay Sands in Singapore. The education program includes presentations by attractions industry leaders such as Chief Executive of Ocean Park Corp. Tom Mehrmann, discussions on hot topics, the multi-day IAAPA Institute for Attractions Managers, and a daylong IAAPA Safety Institute. The trade show floor will be open 5-7 June and more than 5,000 industry professionals expected are to participate in the event.

“Asian Attractions Expo 2013 offers a great education program for attractions industry professionals of all types,” said IAAPA President and CEO Paul Noland. “AAE 2013 participants will learn best practices from industry experts from around the world on how to produce safe, engaging, successful and memorable guest experiences.”

New Educational Offerings
New core education sessions offered this year will include programs on making a facility appealing to families, maximizing traveling exhibits, building long-term supplier partnerships, what’s new in Asia for 2013, understanding social media from both the attraction’s and guests’ perspective, and creating and maintaining an impactful corporate social responsibility program. A session on employee engagement will showcase ways to increase customer satisfaction and company success. These sessions are included with the cost of registration.

AAE attendees can also purchase a ticket to the AAE 2013 Leadership Breakfast featuring Tom Mehrmann, CEO of Ocean Park Hong Kong. Mehrmann will provide thought-provoking insights on leadership and discuss the traits and core values he draws upon to produce successful projects, inspire productive teams, and manage profitable attractions.

IAAPA Institutes
The two-and-a-half-day IAAPA Institute for Attractions Managers, which will take place 2-4 June, offers attendees the ability to deepen their understanding of how the attractions industry operates across five core discipline areas: finance, revenue operations, safety, marketing, and human resources. The Institute for Attractions Managers faculty comes from companies in Asia, Australia, and the United States. The event requires separate registration, which includes access to AAE 2013. Cost to attend is $699. IAAPA-members save $200 and pay $499 to attend. Additional program details are available at www.IAAPA.org/expos/asian-attractions-expo-2013/education.

The full-day IAAPA Safety Institute will take place 4 June and provide participants with an overview of current ASTM International industry safety standards and a renewed understanding of the importance of safety operations in the industry.

Registration information, including early-bird rates (available before 26 April) and group discounts, and additional details regarding AAE 2013 conference and trade show are available at www.IAAPA.org/expos/asian-attractions-expo-2013.  

About Asian Attractions Expo 2013
Since 1997, Asian Attractions Expo has been the premier international event for the multibillion-dollar leisure and attractions industry in the Asia-Pacific region. Attractions industry professionals from 60 countries will participate in the 2013 event, representing theme parks, water parks, zoos, aquariums, museums, family entertainment centers, and resorts. The 6,000 square-meter trade show floor will showcase products and services offered by more than 250 companies from 30 countries in more than 100 product categories, including amusement and theme park rides; architectural and design services; coin-operated games, skill games, and redemption prizes; and food and beverage.

Event sponsors include The Producers Group, Forrec Ltd, Jack Rouse Associates, Vekoma, and Mack Rides GmbH & Co. Information about sponsorship opportunities is available by contacting Brian Skepton at bskepton@IAAPA.org.   

To view a video regarding Asian Attractions Expo 2013, visit www.youtube.com/watch?v=VCtwG65l7ew&feature=youtu.be


Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Mexico City, and Hong Kong.


Please note: Asian Attractions Expo 2013 is only open to attractions industry professionals and approved press. It is not open to the general public. Only registrants wearing an event badge will be allowed on the trade show floor.

Editor’s Note: Images of the trade show venue and scheduled speakers as well as press registration information can be found at www.IAAPA.org/expos/asian-attractions-expo-2013/press.

Contact Information
IAAPA Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org
In Hong Kong
Andrew Lee: alee@IAAPA.org