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Barcelona Breaks Records - November 2016

EAS 2016 doubles attendance for most successful show yet

From Sept. 20 to 22, 2016, Barcelona, Spain, was home to the latest and greatest innovations in the attractions industry during Euro Attractions Show (EAS) 2016. The port city drew more than 12,600 attractions industry leaders to its shores—giving EAS 2016 the largest attendance in event history. More than 525 exhibitors showcased the newest developments in ride technology, virtual reality, food and beverage, and more to industry professionals from numerous countries in Europe and the Middle East.

“Euro Attractions Show 2016 is record-setting. Kudos to the industry and the staff for producing this amazing event, and thanks to the entire region for adopting us for a week,” said John McReynolds, 2016 IAAPA chairman of the board and senior vice president of external affairs for Universal Parks and Resorts. “Our industry is constantly evolving, and if you miss the show, you miss some of the most current innovations in the marketplace.”

“I’m very proud to be part of IAAPA and the European attractions industry. You feel very proud when you walk around the trade show floor,” said Andreas Andersen, 2016 IAAPA second vice chair and CEO and president of Liseberg Group. “It’s a very scattered industry in that we all live in our individual worlds. We can’t just go up the road and benchmark or meet peers. Once in a while, you have to bring everyone together and share, and that’s why we come back to Euro Attractions Show again and again.”

And make connections they did—attendees networked on the 13,000-net-square-meter trade show floor, in more than 30 hours of educational seminars, and during receptions and special events throughout the week.

“When you visit EAS you meet people from all over Europe—and even from all over the world—involved in the attractions industry,” said Steve Van den Kerkhof, CEO of Plopsa Group and featured speaker of the GM and Owners’ Breakfast in November at IAAPA Attractions Expo 2016. “It’s the ideal opportunity to start, continue, or finalize business—you are aware of what’s going on in the sector.”

 “I think IAAPA is very beneficial to our industry. It brings people together from all over the world, and that’s essential in our industry,” said Amanda Thompson, OBE, IAAPA European Regional Advisory Committee chair and managing director of Blackpool Pleasure Beach.

Read on to learn more about this record-breaking year.