Asian Attractions Expo 2014 to Bring Top-Notch Education Conference to Beijing

International Event to Take Place 17-20 June at the
China National Convention Center

(March 27, 2014) – The premier exhibition and conference in the Asia Pacific region for the global attractions industry, Asian Attractions Expo 2014, will include five days of top-notch education sessions featuring speakers from world-class amusement parks and attractions. Conference sessions will be available to participants in both English and Chinese. Asian Attractions Expo is produced by the International Association of Amusement Parks and Attractions, (IAAPA), and is expected to bring more than 5,000 international attractions industry professionals to the China National Convention Center in Beijing, China 17-20 June.    

Attractions Professionals Learn from Industry Leaders at General Education Sessions
Asian Attractions Expo 2014 offers a comprehensive education program that allows attendees the opportunity to learn from industry veterans and management from several world-renowned attractions. 

Asian Attractions Expo 2014 attendees can participate in eight unique education programs 18-20 June. Sessions include the following: 

What’s New in Asia: A panel of leading industry experts, including Tom Mehrmann, CEO of Ocean Park Hong Kong,  Hu Zhanghong, senior vice president, Wanda Group and Charlie Read, managing director of the online industry website, Blooloop, will discuss the new parks and attractions, innovative rides, and unique exhibits opening in the Asia-Pacific region. 

Keeping Your Guests Happy While Keeping Your Employees Engaged: Attendees will learn important training and motivation strategies to keep their employees engaged and happy from officials with Ocean Park Hong Kong 

Water Park Trends and Innovation: Franceen Gonzales, vice president of waterpark business development of industry supplier WhiteWater West and Wuthichai Luangamornlert, managing director of Siam Park City in Bangkok will provide insights into new trends and innovations within water parks.

Entertaining Your Guests: Mike Davies from Universal Studios Japan and David Lightbody from Hong Kong Disneyland will discuss what their parks do to remain industry leaders in providing entertaining stage productions, shows, and atmosphere entertainment. 

Maximizing Your Retail and F&B Revenues: Industry experts from Hong Kong Disneyland and Ngong Ping 360 in Singapore share their experiences on how displays, menu selection, marketing, and more increase revenue from retail, food, and beverage operations.

Traveling Exhibits: Considering Your Best Route for Success: Heather Farnworth from the Ontario Science Centre and Ashley Larose from Science North in Canada will provide an overview of how museums effectively use traveling exhibits to generate buzz and drive attendance at museums.

Disney Parks and Resorts Executive for Asia to Deliver Keynote Address
Bill Ernest, president and managing director of Asia for Walt Disney Parks and Resorts will be the keynote speaker at the Asian Attractions Expo Leadership Breakfast on 19 June. Ernest is responsible for overseeing the company’s parks and resorts operations and overall development throughout Asia, including Hong Kong Disneyland, Tokyo Disneyland with the Oriental Land Company, and the new Shanghai Disney Resort. Ernest has a wealth of experience in managing hotels and operations. He will discuss the state of the industry in Asia and share his insight into Disney’s expansion in the region.

In-depth Learning at IAAPA Institutes for Attractions Managers and Safety
Asian Attractions Expo 2014 offers two IAAPA Institutes which provide in-depth learning related to safety and attractions management for more seasoned attractions industry professionals.

The IAAPA Institute for Attractions Managers is a two-and-a-half day program 15-17 June designed for attractions managers with a minimum of three years of experience. This course will provide classroom and field study related to five areas of attractions management: finance, marketing, leadership, facility operations and safety, and revenue operations. Participants who finish the IAAPA Institute for Attractions Managers will receive a certificate of completion.

The IAAPA Safety Institute takes place on 17 June and addresses attractions industry safety and standards in China, water park safety, security and ride operations, and facility safety measures.

Separate registration is required for both IAAPA Institutes and more information is available at www.IAAPA.org/AsianAttractionsExpo.

“As the attractions industry in Asia continues to expand at such a rapid pace, the education conference offered by Asian Attractions Expo becomes increasingly important to fostering successful and safe operations within the region.” said IAAPA President and CEO Paul Noland. “The high-caliber learning opportunities provided by global industry leaders is one way IAAPA supports the development and refinement of the attractions industry in Asia.”

Asian Attractions Expo 2014 is an international business event for attractions industry professionals only and is not open to the general public.

Additional information about Asian Attractions Expo 2014 is available at www.IAAPA.org/AsianAttractionsExpo.

Sponsors of Asian Attractions Expo 2014 include Forrec, Golden Horse Amusement Equipment Co. Ltd., JRA, Kraftwerk Living Technologies, and The Producers Group. Information regarding sponsorship opportunities is available by contacting Emily Popovich at epopovich@IAAPA.org. 

About Asian Attractions Expo
Since 1997, Asian Attractions Expo has been the premier international event for the multibillion-dollar leisure and attractions industry in the Asia-Pacific region. Asian Attractions Expo 2014 will take place at the China National Convention Center in Beijing, China, 17-20 June and include an 8,000-net-square-meter trade show floor, an informative education conference, and visits to some of Beijing’s most popular attractions. More than 5,000 attractions industry professionals from more than 60 countries will participate in the 2014 event. 

About IAAPA
The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,500 attraction, supplier, and individual members from more than 90 countries. The association’s global headquarters is in Alexandria, Virginia, United States. The association maintains regional offices in Brussels, Mexico City, and Hong Kong. IAAPA is online at www.IAAPA.org.

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Editor’s Notes:

1) Logos and images are available for download here: Asian Attractions Expo 2014 Images

2) Education topics and speakers subject to change.

Contact Information:
IAAPA Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org
In China:
Culsin Li: culsin.li@baobab-tree-event.com
Angela Lee: angela.lee@baobab-tree-event.com